When you talk to Martin Dolinský and Vítek Koudelka about marketing, you quickly understand one thing. These guys have been through it hands-on, right in the field. From university events through sold-out venues to managing performance campaigns for major brands.
Today they’re behind Macro Marketing Consulting, an agency that builds client growth on data, performance, and smart partnerships. And this is exactly where their path naturally connected with Meet&Deal.
From law to marketing. And from a café straight to Rondo
Martin and Vítek started in law. But marketing found them on its own. Their first “office” was a café, their main fuel was caffeine and the willingness to take on any challenge that came their way.
The breakthrough moment came with the University Hockey Championship. An event they sold out twice in a row at Brno’s Rondo arena.
“That’s where we first fully experienced the power of crowds, good promotion, and fast execution. It was the best marketing school we could have gotten,” they agree.
Events, logistics, communication under pressure. Everything had to work. And it did.
The rebrand that opened doors to “grown-up” business
The original name Barely Legal Entertainment was an honest reflection of their energy back then. Punk, exaggeration, student drive. But 2021 brought a fundamental change.
Macro won the tender for Domino’s Pizza, which was entering the Czech market. And it became clear that if they wanted to work with bigger brands long-term, they had to evolve outwardly too.
“We felt that with a punk name, we wouldn’t get into the corporate world long-term. That’s how Macro Marketing Consulting was born.”
The name changed, but not the mentality. It just got enhanced with data, structure, and clear focus on performance.
What Macro Marketing Consulting does today
Today Macro helps grow e-commerce projects and established companies, such as Vinolok a.s. They don’t chase superficial metrics, but what truly matters to clients. Profit and sustainable growth.
Their approach is based on connecting:
- performance advertising (PPC, paid social),
- strong communication and content on Meta, LinkedIn, and TikTok,
- precise measurement and analytics (GA4, server-side tracking).
“We don’t manage chaos, but clear data. Every step must be backed by numbers,” you often hear from them.
The adrenaline stayed. They just invest it today in growing client projects.
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“The team from Macro Consulting literally helped me save the paid advertising project… they set up a sustainable mode even for the complicated airsoft segment on Google and Meta.”
Dominik Duchek, Marketing Manager, Novritsch GmbH
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Meet&Deal: For people, not for quick invoicing
Macro doesn’t come to Meet&Deal with the goal to “sell something right away.” Their motivation is people and know-how, which they can then transfer to clients.
“At Meet&Deal we specifically look for partners our clients ask us about themselves – AI specialists, chatbots, web and app developers.”
Thanks to this, Macro builds a strong delivery stack. Not just what they can handle internally, but also verified contacts they can immediately involve in projects.
And this is exactly why Meet&Deal makes sense to them.
What deals Macro takes away from Meet&Deal
It’s not about business cards or immediate invoicing. The value is in long-term partnerships that speed up and improve the quality of work for clients.
Typically these include:
- AI and chatbot solutions that reduce customer support load
- capacity for web and app development, integrations and automation,
- data tools and connections between advertising platforms and CDP.
Specific names are intentionally not mentioned. The focus remains on value, not on showing off.
Faster execution. Greater certainty for clients
One of the biggest values Macro gains thanks to Meet&Deal is speed of response.
“When a client needs something outside our core service, we don’t have to say: ‘We’ll find someone in a month.’ We know we have the right person for it.”
This shortens the path from brief to implementation and maintains high added value throughout the collaboration.
Fewer business cards, more meaningful relationships
Macro perceives Meet&Deal as an environment where it’s not about the quantity of contacts, but their relevance.
Less small talk.
More real conversations and long-term relationships that make sense both business-wise and personally.
And this is exactly why this partnership works.
Want to discuss online growth with them?
