Tino Hrnčiar is an entrepreneur, creator, and visionary who moves between fashion, gastronomy, and art. His projects like Life is Porno, Forbidden Taste, or Lowfat Kids shape subcultures far beyond the borders of the Czech Republic and Slovakia. How does he think about entrepreneurship, how was he influenced by his work for Red Bull, and why did he eventually venture into producing his own chocolate?
Before you dive into the article, don’t forget to check out the vlog from the filming that we shot with the team.
From Rap and Streetwear to Fine Dining
Tino is a creator who constantly seeks new challenges. “Entrepreneurship is not just about profit,” he says. “I like things that I enjoy, without them having to make money immediately.”
His brand Life is Porno has established itself on the streetwear and art scene over the last 12 years. But he didn’t limit brand-building to just clothing – he gradually moved into fine dining and the Forbidden Taste project, where he combined the best chefs with an experiential gastronomic menu in “unlikely places”.
“A chef is the same type of artist as a tattoo artist or a bartender. They maintain their style, their handwriting, and push things forward,” he explains the connection between lifestyle and food.
From Red Bull to Life is Porno
Before fully immersing himself in entrepreneurship, he worked for years at Red Bull. Ironically, it was his boss there who directed him to fully dedicate himself to his own project.
“I had a great career at Red Bull, but I knew I wanted my own. I wanted the ability to create without limitations. And my former boss actually just confirmed that the doors were always open for me. That gave me tremendous freedom to take the risk,” he recalls.
Today, it’s clear that it was the right decision. Life is Porno has become a lovebrand that connects a community of people living life to the fullest.
Chocolate as Another Unexpected Step
Tino has successful streetwear projects, expert knowledge in gastronomy, and has even published his own book, Forbidden. But how does chocolate fit into all this?
“I wanted to try something new and came across the concept of an NFT character that you can license. This led to the creation of a new storytelling brand called Infitorem, which includes an original chocolate edition.”
Infitorem chocolate has a deeper meaning – it connects a quality product with an artistic story. Each limited edition brings a new visual and a new story, it’s an exclusive product that functions not only as food, but also as an experience.
“It was an experiment to see if a character from the digital world can have real value in traditional retail. Today it’s sold on Rohlík – and it works,” he adds.
How Does He Structure His Work Days?
Tino claims that the most valuable time for him is in the morning. He starts with a family breakfast and tries to focus on creative work. He mainly deals with meetings in the afternoon. Although he moves between different fields, he maintains a strict approach to the structure of his day.
And the weekends? “They’re for the family. Work can always wait.”
The Future? More New Projects
Tino is constantly looking for new ways of expression and connection with people. He follows social media trends, but doesn’t let them influence him. “One rule applies – if you do something properly and with a clear vision, your community will find you.”
His main rule? “Routine, but flexibly.”
“I have sports fixed in my calendar, but I watch over my creative flow. When it doesn’t work, there’s no point in forcing it.”
Tino simply creates. Whether it’s streetwear, food, a book, or chocolate – there will always be an original idea and a bold vision.
Check out the entire Reels Talk by André with Tino, where you’ll learn even more.
