You could read about social media algorithms on my blog already in 2021 when it was launched. But time flies quickly and things on the networks change almost from day to day. That’s why I decided to dust off this topic and show you what has changed since then. We’ll take a look at Instagram, Facebook, and TikTok one by one. At the very beginning, I would like to point out that this article contains a combination of my know-how, experience, and personal opinion.

On Instagram, reels are in the lead
If you don’t create Instagram reels, you can forget about success on Instagram. To please the algorithm, create reels that users will ideally share and also play over and over again. Maintaining attention and spreading are two absolutely key factors for your reels to succeed. This will help you:

• high-quality to viral content (dynamic editing, captions, ideal video length, etc.)
• a sufficiently long but also attractive caption that will keep the reader’s attention

Remember how saving videos was a thing? Instagram is hardly interested in that anymore. But no, saving still has more weight than likes. The Instagram algorithm won’t be easily satisfied by likes. However, when it comes to classic posts, saving and comments still apply.

Example of a reel
In the first 24 hours, I got just under 5k views, then after almost 30 hours, 10k views, and another 6 hours later, another 10k views.

Instagram stories
When it comes to stories, keep using the stickers format, which are things like polls, quizzes, sliders, and basically anything that involves the audience in the action. Recently, using the closed friends feature, or sharing with a close circle of friends, has proven effective. Why? Because you can have people in them who maybe haven’t seen your stories for a while. Instagram may have pushed you further down the list, and closed friends will bring you closer to the top again. If that doesn’t work either, just take a 24-hour break from your last story and then hit them with a poll.

Building a community on Facebook
On Facebook, events and hand in hand with that, groups and building communities are leading. The ideal is to combine it with your brand. Find out what your customers or your target group in general have in common and start groups for them. Their goal is not to feed the audience with your content, but to ‘force’ users to start and develop discussions themselves. You can then join in and supplement the discussion if necessary. You can benefit from such built-up groups for years, like I do from the Řeším e-mail marketing group.

Is TikTok more used than Google?
TikTok still judges each video as new, so the number of followers is a nice indicator of overall interest, but the algorithm doesn’t really care about that. The gradual pushing of the video based on user interest and interactions is still a unique algorithm among the other networks. Those who understand it can adjust the algorithm to what they need within 10 minutes and find anything there. Yes, Gen Z uses TikTok more than Google.

How does LinkedIn work?
I don’t understand why, but 2 years ago I didn’t cover the LinkedIn algorithm in the article. I’ll do it this year too, even though I post there 4 times a week. Because I just don’t understand it. Sorry about that. What do I know about LinkedIn? It likes polls, or rather the interactions in them. It doesn’t like diverting from LinkedIn to another website, presentations and interactions work about the same as everywhere else.