I had the honor of helping the company EXE Jeans with the transition to Ecomail. The main goal was an easy and quick implementation of the new tool and streamlining of services, which was logically to be reflected in an increase in sales. The Promogen agency, which was then responsible for the creation of the automation strategy, helped me with the entire process. How did it all happen and how did it turn out?
From inquiry to order in 9 days
The EXE Jeans company inquired about a new tool for effective email marketing. The inquiry came to me in March 2021, and we immediately arranged a joint Google Meet call, to which I also invited the Promogen agency.
During the call, in addition to finding out the client’s needs and requirements for the new tool, I also presented our application and offered the opportunity to outsource some services from the Promogen agency, with which we had also cooperated on other projects. The entire business process, from the initial inquiry to the confirmation of cooperation, took only 9 days. And so the implementation could begin.
Before, EXE Jeans used SmartEmailing, where according to their own words, the poorly set up cooperation was the stumbling block. From the transition to Ecomail, they expected in particular an increase in the quality of services in terms of content, intuitive operation, easy campaign evaluation, and quick and effective communication in campaign management.
Why Promogen entered the game
I invited the Promogen agency into the process right at the very beginning, because the inquiry, in addition to the tool, also contained the need for services that we can also do in Ecomail, but I saw greater potential for the client in the use of advanced services from the Promogen agency.
We collaborate with Promogen quite regularly: “We are happy to participate in joint trainings and webinars for the general public, through which we help Czech e-shops with the design of an e-mailing strategy and the expansion of horizons, what all can be done in e-mail marketing,” says Jakub Malý from the Promogen agency.
The course of the transition to Ecomail
The complete transition to Ecomail took 34 days, with “testing” of Ecomail starting after 19 days already. In addition to the fact that I had the opportunity to look into the original tool and maintained communication with the client throughout, I partly supervised the agency project and agreed with them on the necessary steps to the client’s satisfaction. Of course, the work of the Promogen agency also played a big part in the speed of the transition and the smooth progress.
“We helped from the very beginning with the transition of the tool and its implementation, including technical documentation for programmers. We were responsible for the migration of all data to Ecomail and subsequent validation so that the data was clean and we had all the necessary information. Part of it was also cleaning the database of “dead” contacts,” says Jakub Malý from Promogen.
After implementing Ecomail
After a successful implementation, which went almost without a hitch, Promogen mainly dealt with strategy proposals within automated campaigns and also with the implementation on the executive side and development. Thanks to the transition to the new tool, the EXE Jeans company started to use e-mailing more and to count on it from a strategic point of view as a strong channel within retention.
After the implementation, EXE Jeans particularly appreciated the improved quality of the content, which of course had an impact on the OR, CTR and the overall revenue from e-mailing.
Costs vs. results
The monthly management costs in the case of Ecomail were reduced by CZK 900. After the transition to Ecomail and the cleaning of the database, the Open Rate increased by 269% from 8.55% to 23.01% while maintaining almost the same click-through rate. The revenue from e-mailing averaged higher tens of thousands per dispatch. In the case of the previous tool, the revenue ranged from thousands to lower tens of thousands. EXE Jeans does not provide exact revenue figures.
After the implementation, EXE Jeans used Ecomail for more than a year, as well as the services of Promogen. During this time, we had countless calls where, in addition to feedback, we also discussed the development of the application for the company’s needs and tuned the cooperation with Promogen.
Currently, EXE Jeans no longer uses Ecomail for email management due to a reorientation of the strategy to a combination with retail. Nevertheless, the implementation of Ecomail and its use for more than a year are considered a successful and useful step for the development of email marketing within the company.
