It’s not long since Roman, who collaborates with Jindra on Digisemestr online on a daily basis, approached me and said they needed to expand the e-commerce marketing course with influencer marketing. They couldn’t think of anyone better than me, and I’m of course grateful for this trust!

It didn’t take long, and I started preparing the content and presentation. The content was a breeze for me – after all, it’s been 7 years since I’ve been dealing with influencer marketing on a daily basis and moving in this marketing bubble. After the content was approved, Jindra and I agreed on the filming date, recorded the lesson, came up with a few revivals of the otherwise classic video, and processed it all!

What Jindra told me after the filming really pleased me. Despite some flaws in my speech, which he said I can handle with grace, he said: “I think we just shot one of the top 3% of lessons I’ve ever shot.” This pleased me very much with his 200+ videos and marketing experience, and it nicely stroked my ego! 😁

The lesson cannot be purchased separately – let’s face it, it wouldn’t make much sense to extract one marketing channel from the whole of e-commerce. So if you’re interested in marketing and, well, ‘especially’ influencer marketing, I recommend buying their e-commerce marketing course and start educating yourself. I went through several videos myself and learned a lot of things. So even if you have some basics or are among the advanced, you’ll definitely find something for yourself. Because our field is mainly about education, given the speed at which e-commerce is evolving!

But so you don’t buy a pig in a poke, I have a small sample of questions here that you’ll find the answers to in the presentation:

– Is influencer marketing more for B2C, B2B or for both and why?
– Under what circumstances to use an intermediary for collaboration?
– How to successfully launch a collaboration with an influencer from selection to evaluation?
– What to evaluate the campaigns by?
– How (not) to communicate with influencers? + real-life examples including influencer names

But you’ll learn a lot of other valuable information there. For myself, I definitely recommend it. You can buy the whole course here.