Are you curious about how much I will reveal this time? As for the second video, maybe a little more than you expected. I’ll take you straight to bed, where… Cut! We focused on quality editing not only in the video, but also in the T-shirt itself. So now you know it’s about T-shirts, or more precisely, a brand new original collection, not off-the-rack merchandise. But what’s next?

Let’s first rewind a week.

Let’s recap the information so far. Last Saturday, I released the first video, which was accompanied by an article on this blog. In it, you could find out that for the last few months I’ve been preparing something big for you – a new clothing brand called by André.

T-shirts that are not just another merch among the rest. My new collection was created for everyone who, like me, doesn’t like regular off-the-rack T-shirts or who appreciates original pieces and limited editions. That’s right, this collection will be limited in number… But how many will there be?

Made in CZ

Compared to the video, we worked on the T-shirt design and cut for several months. Even though it would have been nice, I didn’t come up with it in the first sketch. There are hours and hours of consultations and sketching with the seamstress, and then sewing and prototyping. Which reminds me, I had the entire collection sewn right here in the Czech Republic so I could personally oversee everything. It would certainly be cheaper to do it in China, but would it really be an original of corresponding quality? So how much will it cost?

Lastly, I would like to mention – those who know me know that I like to live in a cozy environment, so we made the T-shirts out of 100% cotton with a decent weight. So it won’t be as sheer as you might have liked in the video… But judge for yourselves: