The article discusses the issues with buying databases for email marketing and the proper way to use newsletters, including obtaining consent from recipients and tailoring privacy policies.
The article discusses how to communicate effectively with influencers, the difference between barter and financial compensation, and tips for speeding up the collaboration process. It features insights from several Czech influencers on their typical response times, approach to barter vs. cash, and the overall collaboration process.
A lot has been happening recently, including the creation of a new collection of merch by the artist psychoKat.art, which I helped organize a photo shoot for and set up an e-commerce website to sell it.
The article discusses how not everyone with 10k Instagram followers is considered an influencer. It covers topics like the definition of an influencer, the pros and cons of buying followers, and how to identify relevant influencers and build a following organically.
The article discusses the benefits of using e-mailing as a marketing channel, focusing on the author's experience in setting up successful e-mail campaigns for his company. It covers topics such as welcome campaigns, abandoned cart recovery, personalization, and the importance of regularity in e-mail marketing. The author provides data-driven insights and encourages readers to start using e-mailing as a way to boost their e-commerce business.
