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Tour de e-commerce conference: 3 months, 14 events, 700 contacts
Tour de e-commerce conference: 3 months, 14 events, 700 contacts

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I work in sales and marketing, attend and organize events, travel, live, and write about it all here.

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    Tour de e-commerce conference: 3 months, 14 events, 700 contacts
    Publikováno 30. 6. 2022
    Tour de e-commerce conference: 3 months, 14 events, 700 contacts
    The article describes the author's experience attending 14 e-commerce conferences over 3 months, from February to June 2022. It provides an overview of the various events, including the number of attendees, networking opportunities, and key takeaways. The author also shares his plans to take a break from conferences in July and looks forward to attending the Shopcamp event in September.
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    Influencer marketing, Marketing

    André in Digisemestr: Influencer Marketing – How to Do It?
    Publikováno 9. 4. 2022
    André in Digisemestr: Influencer Marketing – How to Do It?
    This blog post discusses influencer marketing and how to approach it successfully. It covers topics like whether influencer marketing is more suitable for B2C or B2B, when to use an intermediary, how to manage influencer collaborations, and more. The author recommends the Digisemestr e-commerce marketing course as a good resource to learn about influencer marketing.
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    byAndré

    Shoot, Camera, Action! The New Collection Is Finally Available
    Publikováno 12. 3. 2022
    Shoot, Camera, Action! The New Collection Is Finally Available
    The new t-shirt collection by André is finally available after more than two years of work. The collection features 80 original t-shirts in black and white, with a unique design and production process. The t-shirts are available in three sizes and can be worn in various ways. The blog post provides details on the collection, ordering, and a related video.
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    byAndré

    Straight from the bed to the National. And without changing clothes
    Publikováno 4. 3. 2022
    Straight from the bed to the National. And without changing clothes
    You might have seen me in the underground garages, then I took you straight to bed, but now it's time to get a little dressed up. It's about the t-shirts by André, an original cut from the hands of Czech seamstresses. I designed the t-shirts as unisex, and there will be a choice of black and white colors.
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    byAndré

    The best ideas come in bed. Or?!
    Publikováno 26. 2. 2022
    The best ideas come in bed. Or?!
    The blog post discusses the creation of a new clothing brand called 'by André', with a focus on the high-quality T-shirts that were designed and produced in the Czech Republic. The author shares insights into the design and manufacturing process, as well as teases upcoming information and a new video.
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    byAndré

    Brand new brand: It will be a ride
    Publikováno 19. 2. 2022
    Brand new brand: It will be a ride
    The author has changed his name to André and is now creating his own clothing brand for people whose body types don't fit well with standard off-the-shelf sizes. He shares the process of designing the first t-shirt prototypes and explains that this is not a merch line, but rather a clothing brand for those who want original cuts, quality materials, and Czech-made products.
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    Marketing

    Purchased databases vs. newsletters. Is it even possible?
    Publikováno 18. 2. 2022
    Purchased databases vs. newsletters. Is it even possible?
    The article discusses the issues with buying databases for email marketing and the proper way to use newsletters, including obtaining consent from recipients and tailoring privacy policies.
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    Influencer marketing, Marketing

    How to Successful Collaborate with Influencers
    Publikováno 14. 1. 2022
    How to Successful Collaborate with Influencers
    The article discusses how to communicate effectively with influencers, the difference between barter and financial compensation, and tips for speeding up the collaboration process. It features insights from several Czech influencers on their typical response times, approach to barter vs. cash, and the overall collaboration process.
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    Marketing

    Being Photographed, Creating… And I’m Naturally a Part of It
    Publikováno 11. 10. 2021
    Being Photographed, Creating… And I’m Naturally a Part of It
    A lot has been happening recently, including the creation of a new collection of merch by the artist psychoKat.art, which I helped organize a photo shoot for and set up an e-commerce website to sell it.
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    Influencer marketing, Marketing

    Not everyone with 10k Instagram followers is an influencer
    Publikováno 19. 9. 2021
    The article discusses how not everyone with 10k Instagram followers is considered an influencer. It covers topics like the definition of an influencer, the pros and cons of buying followers, and how to identify relevant influencers and build a following organically.
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    Marketing

    Good e-mailing can increase your turnover by tens of percent
    Publikováno 12. 8. 2021
    The article discusses the benefits of using e-mailing as a marketing channel, focusing on the author's experience in setting up successful e-mail campaigns for his company. It covers topics such as welcome campaigns, abandoned cart recovery, personalization, and the importance of regularity in e-mail marketing. The author provides data-driven insights and encourages readers to start using e-mailing as a way to boost their e-commerce business.
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    Marketing

    Social Networks and Their Algorithms
    Publikováno 5. 7. 2021
    This article examines the algorithms of social networks Instagram, Facebook, and TikTok, highlighting the importance of user interactions, content creation, and activity for effectively reaching and engaging with your audience on these platforms.
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    André Kohout