Rasťo Kiavčin, a well-known influencer and digital marketing expert, shared his experiences and visions in an interview with Reels Talk by André. His career evolved from social media manager to founder of a successful digital agency and the creator of a community called Digital Natives. Rasťo is an example of how to combine a passion for marketing with an entrepreneurial spirit, and his story is an inspiration for anyone who wants to succeed in the dynamic world of digital marketing.
Transitioning to freelance work was a crucial step. After seven years as a social media manager, Rasťo decided to go freelance and start building his own digital agency. ‘It’s a big change in my life,’ admits Rasťo, who now focuses on consulting and building the Digital Natives community. This step allowed him greater flexibility and the opportunity to realize his own projects, which he sees as key.
Rasťo is the founder of the Digital Natives community, which now has over 1,200 members. This community is focused on education and knowledge sharing in the field of digital marketing. ‘Digital Natives is a way that is a win for everyone,’ says Rasťo, who sees this community as the key to development and growth in marketing. The community offers members access to exclusive courses, strategies, and ideas that help them improve their marketing skills and achieve better results.
Rasťo collaborates with a team of five people who help him create content and manage the community. ‘I borrow different brains of other people,’ explains Rasťo, who recognizes the importance of cooperation and delegating tasks. The team includes specialists in various areas, such as graphics, video production, and consulting, which allows Rasťo to focus on strategic management and agency development.
Networking is an important part of Rasťo’s business. ‘It is very beneficial for me in my current life stage,’ says Rasťo, who actively participates in networking events and conferences. Networking allows him not only to expand his network of contacts but also to gain new perspectives and inspiration for his projects. Rasťo believes that building strong relationships is the key to success in business, and he tries to convey this philosophy to the members of his community.
Rasťo Kiavčin aims to continuously develop and improve his skills. His approach to entrepreneurship is based on constant learning and adaptation to new trends and technologies. ‘I want to be successful and happy in my days,’ says Rasťo, who tries to find a balance between work and personal life. His future plans include expanding the agency and further developing the Digital Natives community, so that he can continue to provide valuable educational opportunities for his members.
