LinkedIn is no longer just a professional network for job search. Business is moving to LinkedIn and it can be done in a way that works without having to put money into advertising. It is increasingly becoming a key platform for B2B collaborations, networking, personal branding, and influencer marketing. Unlike Instagram or TikTok, the audience here is looking for expert content, relevant discussions, and real business opportunities. Not yet active on LinkedIn? Change that.
Understand your field and know how to convey it? LinkedIn will love you
Compared to traditional social networks, LinkedIn has several advantages. People here expect expert content, so engagement is often higher. Thanks to less competition for organic content, it is still possible to achieve very good results even without paid advertising. Credibility is also key – posts from professionals and industry experts feel more authentic than commercial collaborations on visual platforms.
So if you really understand your field, can write about it, and are not afraid to reveal the cards and pass on some know-how or behind-the-scenes information, I recommend being active on LinkedIn. It can not only increase your authority in the field, but also bring a whole range of interesting collaborations.
Another factor is the presence of decision-makers. Up to 80% of B2B leads generated on social media come from LinkedIn, making it an ideal place for branding and direct acquisition. Are you doing LinkedIn right? Contracts will pour in. I’ve made several deals just through proper connections and a few well-placed posts.
Influencer marketing on LinkedIn is fresh
The term influencer marketing often brings to mind Instagram or TikTok. But what about LinkedIn? The power is there too, and you have a greater assurance of reaching a relevant audience.
What are the advantages of influencer marketing compared to other platforms and how is it worth doing?
1. Collaboration with industry influencers
There are many experts on LinkedIn who have a strong influence in their field – from CEOs to marketers to technology experts and other industry specialists. Collaborating with them will bring you higher credibility and better audience interaction than collaborating with mainstream influencers. The reach may be lower, but the audience relevance is at a maximum.
2. Influencers with high engagement
While on other social networks the number of followers dominates, on LinkedIn it is often more effective to collaborate with smaller influencers (3-50 thousand followers) who have higher engagement and a stronger bond with their audience. And we’re back to that relevance.
3. Involving employees and in-house experts
Influencer marketing on LinkedIn doesn’t have to mean just looking for external collaborations. Company CEOs, managers, or specialists can share expert posts and build brand credibility directly through their content. Companies rarely realize that they have many (micro)influencers in their ranks.
This approach not only helps spread brand awareness, but also strengthens customer and business partner trust.
4. Content must be more than just advertising
Classical product advertising on LinkedIn doesn’t work. I may be wrong, but people here appreciate valuable content – from personal experiences, both positive and negative, to trend analyses and case studies solving client problems. The greatest reach is often achieved by posts that are based on real experience and provide deeper insight into business topics that directly or indirectly affect others.
Include LinkedIn in your influencer marketing strategy because:
– The audience perceives LinkedIn influencers as more expert and trustworthy.
– Organic reach is still strong and allows for effective marketing without high advertising costs, but with a focus on quality content.
– LinkedIn is where the decision-makers are who influence buying decisions. If you do it right, the deals will pour in.
– Thought leadership and quality content bring long-term strategic effects.
LinkedIn is becoming one of the most important platforms for (not just) B2B influencer marketing. If companies want to build credibility and gain new business opportunities, I recommend investing in this strategy. LinkedIn is essentially built on a Meet&Deal marketing approach. In collaboration with our ambassadors and other influencers, we communicate our brand, build awareness, acquire new partners, and last but not least, sell tickets to our events.
Influencer marketing on LinkedIn works, so start with it and don’t forget to connect with me.
