{"id":4890,"date":"2023-10-21T20:36:29","date_gmt":"2023-10-21T18:36:29","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/2023\/10\/21\/brand-talk-by-jakub-kantor-i-have-5-brands-did-i-build-a-brand\/"},"modified":"2026-02-03T14:37:35","modified_gmt":"2026-02-03T13:37:35","slug":"brand-talk-by-jakub-kantor-i-have-5-brands-did-i-build-a-brand","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/en\/2023\/10\/21\/brand-talk-by-jakub-kantor-i-have-5-brands-did-i-build-a-brand\/","title":{"rendered":"BRAND TALK by Jakub Kantor: I have 5 brands. Did I build a brand?"},"content":{"rendered":"It&#8217;s been about three weeks since I appeared on the <a href=\"https:\/\/jakubkantor.cz\/brandtalk\/\" target=\"_blank\" rel=\"noreferrer noopener\">BRAND TALK<\/a> podcast by <a href=\"https:\/\/jakubkantor.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jakub Kantor<\/a> &#8211; Brand Strategist &#038; Architect. Kuba invites inspiring guests to his podcast, traveling across the country to discuss branding, marketing, brands, and business. And that&#8217;s exactly what we went through together in the spaces of the <a href=\"https:\/\/www.darkstore.cz\" target=\"_blank\" rel=\"noreferrer noopener\">DARK Concept Store<\/a>, which we shared with one of my five brands <a href=\"https:\/\/za5dvanact.cz\" target=\"_blank\" rel=\"noreferrer noopener\">za5dvan\u00e1ct<\/a>. What are the other brands? And did I manage to build a brand?<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"St\u0159ih, kamera, akce! Kolekce tri\u010dek by Andr\u00e9 je v prodeji \ud83d\ude0d\ud83d\udd25\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/G6-w-1MW8Ws?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jakou zna\u010dku si Andr\u00e9 vybav\u00ed, kdy\u017e se \u0159ekne &quot;d\u011btstv\u00ed&quot;? | Bonus - Brand Talk\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/qPuNgkvFhgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Andr\u00e9 Kohout - \u201eMysl\u00edm si, \u017ee jsem \u017e\u00e1dn\u00fd brand nevybudoval.\u201d | Brand Talk\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/ohxdK-OTqj4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<p>You can listen to (and watch on YouTube) the entire podcast, including the bonus, on all available streaming platforms.<\/p><h2 class=\"wp-block-heading\">From fashion to fashion<\/h2><p>The place where I met Kuba was not chosen by chance. As I mentioned in the introduction, we shared the space of the DARK Concept Store, a shop with original fashion, with <a href=\"https:\/\/za5dvanact.cz\/\">za5dvan\u00e1ct<\/a> &#8211; a brand that covers the sale of watches, accessories, and jewelry, for over two years. It was actually a place where two brands helped each other. While someone might see it as competition, we saw the potential in it and complemented each other perfectly for over two years.<\/p><p>We stayed with fashion, but moved on to my next brand <a href=\"https:\/\/www.byandre.cz\/\">byAndr\u00e9<\/a>, which saw the light of day last spring with the first collection of unconventional T-shirts &#8211; completely designed and sewn in the Czech Republic. Why does the teaser for the T-shirt collection look like a rap video? And how did I end up as a model on the website of <a href=\"https:\/\/www.trenyrkarna.cz\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=CZ%20%7C%20SEA%20%7C%20Brand%20%7C%20X%20%7C%20BRA%20%7C%20EXT&amp;gclid=CjwKCAjwysipBhBXEiwApJOcu1hdJZfNgEKvsuqwpAQMr70K_qkfjyyR4AadW77R3wb7c3UwxlupsBoCj7UQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Tren\u00fdrk\u00e1rna<\/a>? You&#8217;ll find out everything in the podcast.<\/p><h2 class=\"wp-block-heading\">5 brands, dozens of projects, and one common<\/h2><p>When asked how many brands I actually have, I hesitated a bit and started counting. I ended up with the number 5:<\/p><ul><li><a href=\"https:\/\/andrekohout.cz\/ecommercekalendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce Calendar<\/a> &#8211; Google calendar with the most interesting e-commerce events in the Czech Republic and abroad<\/li><li><a href=\"https:\/\/www.meetdeal.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet&amp;Deal<\/a> &#8211; a networking event with a unique and unprecedented concept in the Czech Republic, which took place on 5 October 2023, how it looked you can find out <a href=\"http:\/\/andrekohout.cz\/meetdeal2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">in my summary<\/a>!<\/li><li><a href=\"http:\/\/imbase.cz\" target=\"_blank\" rel=\"noreferrer noopener\">IMBase<\/a> &#8211; a database of 10,000 CZ &amp; SK influencers with advanced, manually collected data<\/li><li><a href=\"https:\/\/za5dvanact.cz\" target=\"_blank\" rel=\"noreferrer noopener\">za5dvan\u00e1ct<\/a> &#8211; sale of stylish watches, accessories, and jewelry<\/li><li><a href=\"https:\/\/www.byandre.cz\" target=\"_blank\" rel=\"noreferrer noopener\">byAndr\u00e9<\/a> &#8211; the mentioned collection of T-shirts with an original cut<\/li><\/ul><p>I talked mostly about IMBase. It&#8217;s a long-standing story. I&#8217;ve been active in influencer marketing since 2016 &#8211; over time I collected data and information about influencers, until at one point I realized I had a database of 700 influencers. And that&#8217;s a great opportunity to build something out of it. After a long night conversation with <a href=\"https:\/\/www.linkedin.com\/in\/jonascumrik\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon\u00e1\u0161 \u010cumrik<\/a>, I decided to launch the database fully. So I&#8217;m founding my first start-up. In my opinion, this start-up has an interesting future, although I don&#8217;t plan to expand abroad, for example. Each influencer market is specific and frankly, I lack knowledge of other markets. What works for us does not mean it will work in Poland. In the podcast, you&#8217;ll also learn how I perceive the Slovak or Polish market and what else I&#8217;m planning with IMBase. You&#8217;ll also get a tip on how to avoid collaborations with Slovak influencers that would cost you much more money than here in the Czech Republic.<\/p><h2 class=\"wp-block-heading\">Did I build any brand?<\/h2><p>And what about me and the brand? For myself, I can say that I haven&#8217;t built any yet. For me, a brand means that you have something that everyone knows. All my brands actually revolve around my person. To make it clear that I&#8217;m behind it. I try to be visible everywhere, participate in events, post on <a href=\"https:\/\/www.linkedin.com\/in\/andrekohout\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, make videos on <a href=\"http:\/\/instagram.com\/jajsemandre\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, write <a href=\"https:\/\/andrekohout.cz\/pisu-si\/\" target=\"_blank\" rel=\"noreferrer noopener\">articles<\/a>, and so on. It&#8217;s something I have to work on constantly, and in the long run, it brings very positive results.<\/p><p>Of course, it costs a lot of money. If you&#8217;re considering something like this, factor it in as part of your marketing budget from the very beginning. My main business card is <a href=\"https:\/\/andrekohout.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">my website<\/a>. I&#8217;m fully aware that I can&#8217;t collaborate with everyone. So before you contact me, you can check out <a href=\"https:\/\/andrekohout.cz\" target=\"_blank\" rel=\"noreferrer noopener\">my website<\/a> or social networks and find out what I&#8217;m like.<\/p><h2 class=\"wp-block-heading\">I&#8217;m the King of Networking<\/h2><p>Networking! A part of me, without which I wouldn&#8217;t be where I am, because (regardless of what anyone says) networking is an essential part of the business for anyone who takes it at least somewhat seriously.<\/p><p>I don&#8217;t go to lectures where you just sit for several hours, because it simply bores me. I occasionally get lost in one, but you&#8217;ll always find me in the foyer, chatting with people who have the same mindset as me. Every such conversation always generates a new idea. Quite often, I find out things I wouldn&#8217;t learn elsewhere. That&#8217;s how the idea for my Meet&amp;Deal event, which took place on October 5 at Opera, was born. Be sure to check out the <a href=\"https:\/\/www.meetdeal.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">mitdyl.cz<\/a> website and follow the official <a href=\"https:\/\/www.instagram.com\/mitdyl\/\" target=\"_blank\" rel=\"noreferrer noopener\">event Instagram<\/a>.<\/p><p>Bonus in the end: If you had the opportunity to watch any of the <a href=\"https:\/\/www.youtube.com\/@jakubkantor\/videos\" target=\"_blank\" rel=\"noreferrer noopener\">BRAND TALK<\/a> podcasts, you surely know that Kuba always adds a bonus. In the bonus, you&#8217;ll learn which brands shape my image, without which I don&#8217;t leave the house, and which brand can take me back to my childhood.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/0abaa4e4-9571-4f84-b8c3-e22daf91d445-1024x684.jpg\" alt=\"\" class=\"wp-image-2594\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/3-1024x768.jpeg\" alt=\"\" class=\"wp-image-2593\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this blog post, the author discusses his journey as an entrepreneur with multiple brands, including E-commerce Calendar, Meet&#038;Deal, IMBase, za5dvan\u00e1ct, and byAndr\u00e9. He reflects on whether he has successfully built a brand and shares insights on networking, his podcast appearance, and future plans for his brands.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[446,413,551],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BRAND TALK by Jakub Kantor: I have 5 brands. 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