{"id":489,"date":"2023-03-10T12:48:56","date_gmt":"2023-03-10T11:48:56","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=489"},"modified":"2023-09-11T09:41:07","modified_gmt":"2023-09-11T07:41:07","slug":"par-hodin-mesicne-v-e-mailingu-vam-muze-generovat-pravidelny-zisk","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2023\/03\/10\/par-hodin-mesicne-v-e-mailingu-vam-muze-generovat-pravidelny-zisk\/","title":{"rendered":"P\u00e1r hodin m\u011bs\u00ed\u010dn\u011b v e-mailingu v\u00e1m m\u016f\u017ee generovat pravideln\u00fd zisk"},"content":{"rendered":"\n<p>O <a href=\"https:\/\/www.darkstore.cz\" target=\"_blank\" rel=\"noreferrer noopener\">DARKu<\/a> (concept store s origin\u00e1ln\u00edmi street fashion kousky od \u010desk\u00fdch i zahrani\u010dn\u00edch design\u00e9r\u016f) jste ode m\u011b ur\u010dit\u011b u\u017e n\u011bkdy sly\u0161eli. Sd\u00edleli jsme toti\u017e spole\u010dn\u011b se <a href=\"https:\/\/za5dvanact.cz\" target=\"_blank\" rel=\"noreferrer noopener\">za5dvan\u00e1ct<\/a> kamennou prodejnu v Praze na Letn\u00e9. E-mailing rozhodn\u011b nen\u00ed hlavn\u00edm komunika\u010dn\u00edm kan\u00e1lem DARKu, p\u0159esto pravideln\u011b generuje zisk. A sta\u010d\u00ed k tomu jen p\u00e1r hodin specialisty m\u011bs\u00ed\u010dn\u011b. Jak to?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DARK a za5dvan\u00e1ct v jednom dom\u011b byla j\u00edzda<\/h2>\n\n\n\n<p>Kdy\u017e jsme se v za5dvan\u00e1ct rozhodli, \u017ee chceme vstoupit do retailu, necht\u011bli jsme do toho j\u00edt \u00fapln\u011b sami. Ur\u010dit\u011b bychom to zvl\u00e1dli, ale vid\u011bli jsme velk\u00fd potenci\u00e1l a mo\u017enosti ve spojen\u00ed s n\u011bk\u00fdm, s k\u00fdm si \u00fapln\u011b nekonkurujeme. V tu dobu se najednou \u201eobjevila\u201d Eli\u0161ka, kter\u00e1 cht\u011bla rozjet sv\u016fj origin\u00e1ln\u00ed obchod s oble\u010den\u00edm. Slovo dalo slovo a rozhodli jsme se otev\u0159\u00edt spole\u010dnou prodejnu. Vzhledem k tomu, \u017ee m\u016fj br\u00e1cha <a href=\"https:\/\/michaelkohout.com\" target=\"_blank\" rel=\"noreferrer noopener\">Michael<\/a> je design\u00e9r\/architekt a s Eli\u0161kou i m\u00fdm spole\u010dn\u00edkem Dafem se dob\u0159e zn\u00e1, bylo jasn\u00e9, kdo bude prostor navrhovat.&nbsp;<\/p>\n\n\n\n<p>U vzniku DARKu jsem tedy byl od za\u010d\u00e1tku a troufnu si \u0159\u00edct, \u017ee jsem ho tak trochu ovliv\u0148oval. Eli\u0161ce jsme mimo jin\u00e9 radili a pom\u00e1hali j\u00ed, jak bylo v na\u0161ich sil\u00e1ch. D\u00e1valo to smysl, proto\u017ee kdy\u017e se bude da\u0159it jej\u00edmu obchodu, bude se da\u0159it v retailu i n\u00e1m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159es 40 event\u016f za rok a p\u016fl<\/h2>\n\n\n\n<p>Spole\u010dnou prodejnu jsme t\u00e1hli skoro 3 roky do doby, kdy jsme dosp\u011bli k z\u00e1v\u011bru, \u017ee d\u00e1l nevid\u00edme v retailu budoucnost. Za ty 3 roky, respektive za 1 rok a p\u016fl jsme uspo\u0159\u00e1dali v\u00edce ne\u017e 40 event\u016f, kter\u00e9 jsme a\u017e na p\u00e1r v\u00fdjimek d\u011blali spole\u010dn\u011b s Eli\u0161kou. Pandemie spojen\u00e1 s onemocn\u011bn\u00edm COVID 19 n\u00e1m prodejnu cca na 1 rok a p\u016fl zav\u0159ela a s n\u00ed i eventy, kter\u00fdch by jinak bylo podstatn\u011b v\u00edce.<\/p>\n\n\n\n<p>Kdybych m\u011bl vybrat p\u00e1r highlight\u016f, ur\u010dit\u011b to byla legend\u00e1rn\u00ed Opening party, o kter\u00e9 si m\u016f\u017eete <a href=\"https:\/\/za5dvanact.cz\/opening-party\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u0159e\u010d\u00edst tady<\/a> nebo se pod\u00edvat na video. Na akci dorazilo bezm\u00e1la 500 lid\u00ed, co\u017e byl n\u00e1dhern\u00fd start na\u0161eho vstupu do retailu. No, ne?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DARK \/ za5dvan\u00e1ct \u2219 opening party\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/rFYuAEjDs_I?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jako dal\u0161\u00ed bych ur\u010dit\u011b vyp\u00edchl oslavu narozenin za5dvan\u00e1ct spole\u010dn\u011b s t\u011bmi m\u00fdmi. Pro\u010d jsme to slavili dohromady? Je\u0161t\u011b ne\u017e jsem do za5dvan\u00e1ct vstoupil, zalo\u017eilo se s.r.o. a zapsalo se k 18. 8. &#8211; n\u00e1hoda? Nemysl\u00edm si!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3. narozeniny za5dvan\u00e1ct \ud83d\udc9b\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/62b5Ba6T790?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zp\u00e1tky k e-mailingu<\/h2>\n\n\n\n<p>Po celou tu dobu jsem Eli\u0161ce radil se socialem, sem tam ji dohodil n\u011bjak\u00e9ho influencera, ale taky rozjel e-mailing. DARK m\u00e1 trochu jinou strategii, ne\u017e je b\u011b\u017en\u00e9. Nap\u0159\u00edklad moc ned\u00e1v\u00e1 slevy, tud\u00ed\u017e sb\u011br kontakt\u016f v r\u00e1mci mailingu je trochu slo\u017eit\u011bj\u0161\u00ed. O pr\u00e1ci s influencery se ani bavit nemus\u00edme. Na brand \u00fapln\u011b nen\u00ed budget a bez slev jde o t\u011b\u017eko vyu\u017eiteln\u00fd kan\u00e1l.&nbsp;<\/p>\n\n\n\n<p>Poj\u010fme se tedy pod\u00edvat, co jsme \u0159e\u0161ili v e-mailingu. Pro v\u00fdb\u011br ide\u00e1ln\u00edho n\u00e1stroje pro e-mailing jsme nemuseli chodit daleko. P\u0159ekvapiv\u011b jsme vybrali Ecomail (ha!), kde jsme spustili z\u00e1kladn\u00ed automatizace, jako je opu\u0161t\u011bn\u00fd ko\u0161\u00edk, sv\u00e1tek nebo welcome kampa\u0148 nav\u00e1zan\u00e1 na popup. Ty b\u011b\u017e\u00ed a st\u00e1le generuj\u00ed obrat. Nen\u00ed to nic z\u00e1vratn\u00e9ho, ale zaji\u0161\u0165uje to nezbytn\u00e9 udr\u017eov\u00e1n\u00ed kontaktu se z\u00e1kazn\u00edkem. V\u0161echny zm\u00edn\u011bn\u00e9 automatizace maj\u00ed OR p\u0159es 50 % a CTR p\u0159es 20 %. Ale nen\u00ed to \u00fapln\u011b bez pr\u00e1ce. V\u0161e se neust\u00e1le sna\u017e\u00edm ladit a posouvat kup\u0159edu.&nbsp;<\/p>\n\n\n\n<p>Tak\u00e9 sem tam vytvo\u0159\u00edme n\u011bjakou hromadnou kampa\u0148, ale zat\u00edm se n\u00e1m nepoda\u0159ilo nastavit \u00faplnou pravidelnost. Ob\u010das jsou m\u011bs\u00edce, kdy opravdu nen\u00ed co poslat, ale i na tom st\u00e1le pracujeme a sna\u017e\u00edme se frekvenci dr\u017eet. Hromadn\u00e9 kampan\u011b se py\u0161n\u00ed pr\u016fm\u011brn\u00fdm OR 30 % s m\u00edrou proklik\u016f p\u0159es 3 %.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/03\/dark-vyslekdy-1024x357.jpeg\" alt=\"\" class=\"wp-image-497\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/03\/dark-vyslekdy-1024x357.jpeg 1024w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/03\/dark-vyslekdy-300x105.jpeg 300w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/03\/dark-vyslekdy-768x268.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/03\/dark-vyslekdy.jpeg 1179w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Skoro bez\u00fadr\u017ebov\u00fd e-mailing se na obratu pod\u00edl\u00ed skoro 10 %<\/h2>\n\n\n\n<p>Kdybych to m\u011bl shrnout, e-mailing DARK Concept storu tvo\u0159\u00ed v r\u00e1mci obratu vy\u0161\u0161\u00ed jednotky procent. Vzhledem k tomu, \u017ee nejde o prim\u00e1rn\u00ed kan\u00e1l, kter\u00e9mu se Eli\u0161ka chce v\u00edce v\u011bnovat, je to \u00factyhodn\u00e9 \u010d\u00edslo. Jak to ale bude vypadat d\u00e1l, je ve hv\u011bzd\u00e1ch.<\/p>\n\n\n\n<p>A co t\u00edm chci vlastn\u011b \u0159\u00edct? I kdy\u017e nem\u00e1te na e-mailing \u00fapln\u011b kapacitu a nevid\u00edte v n\u011bm takovou d\u016fle\u017eitost, vyplat\u00ed se v\u00e1m investovat do p\u00e1r hodin specialisty m\u011bs\u00ed\u010dn\u011b. Ten v\u00e1m vytvo\u0159\u00ed kan\u00e1l, kter\u00fd si nejen na sebe vyd\u011bl\u00e1, ale bude v\u00e1m generovat zisk. V e-mailingu se skr\u00fdv\u00e1 v\u011bt\u0161\u00ed potenci\u00e1l, ne\u017e si mo\u017en\u00e1 mysl\u00edte. \u0158\u00edk\u00e1 se, \u017ee risk je zisk, v tomto p\u0159\u00edpad\u011b je to ale sp\u00ed\u0161 s\u00e1zka na jistotu.&nbsp;<\/p>\n\n\n\n<p>Pokud jste pr\u00e1v\u011b na e-mailing zm\u011bnili n\u00e1zor, <a href=\"mailto: jajsem@andrekohout.cz\">napi\u0161te mi<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O DARKu (concept store s origin\u00e1ln\u00edmi street fashion kousky od \u010desk\u00fdch i zahrani\u010dn\u00edch design\u00e9r\u016f) jste ode m\u011b ur\u010dit\u011b u\u017e n\u011bkdy sly\u0161eli. Sd\u00edleli jsme toti\u017e spole\u010dn\u011b se za5dvan\u00e1ct kamennou prodejnu v Praze na Letn\u00e9. E-mailing rozhodn\u011b nen\u00ed hlavn\u00edm komunika\u010dn\u00edm kan\u00e1lem DARKu, p\u0159esto pravideln\u011b generuje zisk. A sta\u010d\u00ed k tomu jen p\u00e1r hodin specialisty m\u011bs\u00ed\u010dn\u011b. Jak to? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3,21,5],"tags":[22,19,39,8],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u00e1r hodin m\u011bs\u00ed\u010dn\u011b v e-mailingu v\u00e1m m\u016f\u017ee generovat pravideln\u00fd zisk | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrekohout.cz\/pisu-si\/2023\/03\/10\/par-hodin-mesicne-v-e-mailingu-vam-muze-generovat-pravidelny-zisk\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e1r hodin m\u011bs\u00ed\u010dn\u011b v e-mailingu v\u00e1m m\u016f\u017ee generovat pravideln\u00fd zisk | Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"og:description\" content=\"O DARKu (concept store s origin\u00e1ln\u00edmi street fashion kousky od \u010desk\u00fdch i zahrani\u010dn\u00edch design\u00e9r\u016f) jste ode m\u011b ur\u010dit\u011b u\u017e n\u011bkdy sly\u0161eli. 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