{"id":4874,"date":"2024-10-10T20:27:46","date_gmt":"2024-10-10T18:27:46","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/2024\/10\/10\/updated-meta-verified-a-lot-of-money-for-little-music\/"},"modified":"2026-02-03T14:37:29","modified_gmt":"2026-02-03T13:37:29","slug":"updated-meta-verified-a-lot-of-money-for-little-music","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/en\/2024\/10\/10\/updated-meta-verified-a-lot-of-money-for-little-music\/","title":{"rendered":"Updated: Meta Verified – A Lot of Money for Little Music?"},"content":{"rendered":"

You have probably all noticed the influx of blue ticks on Instagram or Facebook. The Meta company has made a subscription model for account verification available, following the example of Twitter. From now on, you can join the select group of verified users, but it won’t be for free. Does it therefore lose its originality? What is the purpose of this? And what does the Meta company hope to achieve from it?<\/p>\n\n

The price of this famous verification starts at $15 per month. Of course, it’s one payment per account. In practice, it means that if, like me, you have several profiles: Instagram @jajsemandre and Facebook Andr\u00e9 and personal Andr\u00e9 Kohout, it’s already a pretty substantial amount. Meta is rubbing its hands…<\/p>\n\n

Personally, I’ve been paying for it from the start on my private profile. Because I work a lot on Instagram, I see it as the price for the security of my profile, so I don’t lose it. It probably doesn’t have any other benefits for me, except that the profile stands out a bit more. For this reason, I also purchased the lowest version of the subscription for the business profile Meet&Deal.<\/p>\n\n

Although I wrote this article in the summer of 2023, now we’ll move to the fall of 2024, when Instagram came up with a new version of Meta Verified Business. It expanded it with new subscription levels that offer various features tailored to the needs of businesses. Yes, companies can finally also get verified, originally it was only for individuals. The new levels – Business Standard, Plus, Premium and Max – provide companies with more tools to increase visibility, protect against fraud and improve customer support.<\/p>\n\n

The basic Standard plan for just under $15 per month includes a verification badge, better search ranking, and basic support. Higher plans like Plus and Premium offer additional benefits, such as links to Reels, protection against account cloning, priority support, and the ability to have content reviewed by Meta experts every six months, which can help companies optimize their marketing strategies. The top-tier Max plan costs $349.99 per month and includes comprehensive support, including phone contact with Meta, and more profile customization options. This update responds to the diverse needs of businesses, provides them with flexibility, and enables them to maximize their presence on Meta platforms.<\/p>\n\n

At the time of updating this article, this feature is already available to all users. Just go to your profile, go to settings and in the professional panel you’ll find the verification option. And that’s it. Easy. Last year, I still had to go to the profile of someone who already had a blue tick. Then click on their nickname and press ‚join the queue‘. Then it took less than a week before they let me in. The verification itself after registration didn’t take even 10 minutes.<\/p>\n\n

Attention! Verification can only be purchased by people over 18 years of age. And of course, companies as well.<\/p>\n\n

Thanks to the subscription, you better protect your account (you must have two-factor authentication enabled), you have contact with support (although only in English) and for me, for example, it didn’t even work on Thursday at 10:10 AM. You also have ‚exclusive‘ stickers available. You are also among the chosen ones to test new features. But of course, it depends on what level of Meta Verified you purchase.<\/p>\n\n

Is it worth it? In terms of people’s perception, probably not, it lost its weight within the first 24 hours of launch. In that time, Meta sold 44 million verifications through subscriptions, bringing in $660 million. So it has suddenly become mainstream from an exclusive thing.<\/p>\n\n

On the other hand, account protection will be crucial for many people, because accounts can be blocked relatively easily. If Instagram is your main source of income, it makes perfect sense that you want to protect your account. Additionally, with support, you have the option to contact someone in case of a problem.<\/p>\n\n

Testing new features seems relatively interesting to me, but since Instagram and Facebook don’t really need to test anything yet, it’s a big question mark. How often will this happen? How exclusive will those features be? And we could continue like this.<\/p>\n\n

Personally, I see a deeper meaning in it than just someone feeling ‚important‘ – clearly, when Instagram was only giving out verification to selected people, that was definitely there. Nowadays, when a lot of people have built their earnings (mostly) on Instagram, account protection and support are important. I probably won’t be paying for it long-term, but I believe I’ll try it again sooner or later.<\/p>\n\n

How do you see it? Do you already have a blue tick? Are you planning to buy verification?<\/p>\n\n

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The article discusses the introduction of Meta Verified, a subscription model for account verification on Instagram and Facebook. 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