{"id":4805,"date":"2025-03-24T09:55:49","date_gmt":"2025-03-24T08:55:49","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/"},"modified":"2026-02-03T14:37:25","modified_gmt":"2026-02-03T13:37:25","slug":"tomas-bzirsky-from-long-hair-to-leadership-at-packeta","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/","title":{"rendered":"Tom\u00e1\u0161 Bzirsk\u00fd: From Long Hair to Leadership at Packeta"},"content":{"rendered":"<p>Tom\u00e1\u0161 Bzirsk\u00fd is a name that resonates in the Czech e-commerce scene. He has gained experience not only in online sales, but also in marketing and strategic management of companies. From his own business with hair extensions, through marketing management at GymBeam and online supermarkets like Rohl\u00edk and Ko\u0161\u00edk, to the role of Head of Group Marketing at the Packeta group. He left Packeta in December 2024 and is now a freelancer. How does he view his journey, what drives him forward, and how does he work with the most influential names in Czech e-commerce?<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reels Talk byAndr\u00e9 vlog #1: Tom\u00e1\u0161 Bzirsk\u00fd, Alex Gritsayev a Tino Hrn\u010diar | Behind the scenes\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/nHfwLPKN_eg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reels Talk byAndr\u00e9 #1 | Kolik by cht\u011bl vyd\u011bl\u00e1vat Tom\u00e1\u0161 Bzirsk\u00fd a kam by se nikdy nevr\u00e1til?\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/g7lrU--RJ0g?start=525&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<p>Tom\u00e1\u0161&#8217;s journey began inconspicuously. He has been involved in web design since the age of 15, when he mastered his first technical skills. The key turning point came thanks to his girlfriend (now wife), who wanted to get her hair extensions. They saw an opportunity &#8211; the product was missing on the market, so they launched their own e-shop.<\/p>\n\n<p>&#8222;It was a ride,&#8220; he says with a smile today. &#8222;You get into discussions with suppliers, learn customs processes and understand that Europe is small and you have to go to China.&#8220; His first business partners were eBay suppliers, as Aliexpress was not yet well known.<\/p>\n\n<p>As CMO, Tom\u00e1\u0161 managed the marketing of the entire Packeta group, which includes Z\u00e1silkovna. &#8222;I enjoyed the idea of returning to marketing, and this was a perfect opportunity,&#8220; he explains his career move. He also admits that working with energetic leaders like Simona Kijonkov\u00e1 was no shock to him: &#8222;I was fortunate to work with people like Tom\u00e1\u0161 \u010cupr, Dalibor Cicman, and Simona. What do they have in common? Absolute passion, belief in what they do, and incredible drive.&#8220;<\/p>\n\n<p>Tom\u00e1\u0161 is not a typical manager who would lock himself in the office and delegate tasks. &#8222;I sit among the team members, I want to have all the information firsthand,&#8220; he describes his management style. A regular workday means planning, data analysis, and strategic meetings. &#8222;I like numbers, so I look at how the results turned out, what&#8217;s working for us and what&#8217;s not. We want to keep moving forward,&#8220; he adds.<\/p>\n\n<p>When asked about handling work after a sleepless night, he admits with a laugh, &#8222;When I have a hangover, I come in a little later.&#8220; But he adds, &#8222;You have to overcome it, fight, and keep going.&#8220;<\/p>\n\n<p>No one is infallible, and Tom\u00e1\u0161 does not hide his setbacks. &#8222;In the early days of my business, I didn&#8217;t really understand some processes and forgot to report some transactions. It resulted in a fine from the tax office and customs issues. I learned a lot from that,&#8220; he says. Now he is much more careful with finances.<\/p>\n\n<p>When Tom\u00e1\u0161 is not immersed in marketing strategies, he enjoys traveling. He has a clear dislike for Bangkok. &#8222;My wife and I spent two months in Asia, and Bangkok was the worst experience. We walked through it back and forth, but it didn&#8217;t enchant us.&#8220;<\/p>\n\n<p>As for modern technologies, he says, &#8222;ChatGPT is a good assistant, but it still can&#8217;t replace you. I use it for research, but creative decision-making still has to be done by a human.&#8220;<\/p>\n\n<p>Tom\u00e1\u0161&#8217;s career path is characterized by three-year cycles, where he looks for new challenges. What will his next step be? &#8222;Right now, I&#8217;m happy. I have a strong team and I enjoy working on the Packeta Group. What will happen in a year? We&#8217;ll just have to see,&#8220; he concludes with a smile. However, we know that he left Packeta in December 2024, as his three-year cycle was fulfilled. Since then, he has been a freelancer.<\/p>\n\n<p>If you enjoy stories of inspiring people like Tom\u00e1\u0161 Bzirsk\u00fd, follow more interviews in the Reels Talk byAndr\u00e9 series on my YouTube channel.<\/p>\n\n<p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-682x1024.jpeg\" alt=\"\" class=\"wp-image-4527\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-682x1024.jpeg 682w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-200x300.jpeg 200w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-768x1152.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/p>\n\n<p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-682x1024.jpeg\" alt=\"\" class=\"wp-image-4528\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-682x1024.jpeg 682w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-200x300.jpeg 200w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-768x1152.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/p>\n\n<p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-682x1024.jpeg\" alt=\"\" class=\"wp-image-4529\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-682x1024.jpeg 682w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-200x300.jpeg 200w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-768x1152.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Tom\u00e1\u0161 Bzirsk\u00fd is a Czech e-commerce leader who has gained experience in online sales, marketing, and strategic management. He started his career in web design and then launched his own hair extensions business. He later held marketing leadership roles at GymBeam, Rohl\u00edk, and Packeta. Tom\u00e1\u0161 is known for his hands-on management style and passion for data-driven decision making.<\/p>\n","protected":false},"author":1,"featured_media":4525,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[408,551],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tom\u00e1\u0161 Bzirsk\u00fd: From Long Hair to Leadership at Packeta | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom\u00e1\u0161 Bzirsk\u00fd: From Long Hair to Leadership at Packeta | Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"og:description\" content=\"Tom\u00e1\u0161 Bzirsk\u00fd is a Czech e-commerce leader who has gained experience in online sales, marketing, and strategic management. He started his career in web design and then launched his own hair extensions business. He later held marketing leadership roles at GymBeam, Rohl\u00edk, and Packeta. Tom\u00e1\u0161 is known for his hands-on management style and passion for data-driven decision making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\" \/>\n<meta property=\"og:site_name\" content=\"Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T08:55:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T13:37:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/03\/Tomas-RT-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1877\" \/>\n\t<meta property=\"og:image:height\" content=\"1055\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/#\/schema\/person\/abb25bc2b661e26a5810e107f44b9c9d\"},\"headline\":\"Tom\u00e1\u0161 Bzirsk\u00fd: From Long Hair to Leadership at Packeta\",\"datePublished\":\"2025-03-24T08:55:49+00:00\",\"dateModified\":\"2026-02-03T13:37:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\"},\"wordCount\":662,\"publisher\":{\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/#\/schema\/person\/ddbe06cd77abe86d3f88b1d8375e8dfe\"},\"articleSection\":[\"Reels Talk byAndr\u00e9\",\"Storytelling\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\",\"url\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\",\"name\":\"Tom\u00e1\u0161 Bzirsk\u00fd: From Long Hair to Leadership at Packeta | Andr\u00e9 Kohout si p\u00ed\u0161e\",\"isPartOf\":{\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/#website\"},\"datePublished\":\"2025-03-24T08:55:49+00:00\",\"dateModified\":\"2026-02-03T13:37:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/en\/2025\/03\/24\/tomas-bzirsky-from-long-hair-to-leadership-at-packeta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/andrekohout.cz\/pisu-si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tom\u00e1\u0161 Bzirsk\u00fd: From Long Hair to Leadership at Packeta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/andrekohout.cz\/pisu-si\/#website\",\"url\":\"https:\/\/andrekohout.cz\/pisu-si\/\",\"name\":\"Andr\u00e9 Kohout\",\"description\":\"po\u010dtete si? 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