{"id":480,"date":"2023-02-24T08:54:31","date_gmt":"2023-02-24T07:54:31","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=480"},"modified":"2024-06-14T11:25:29","modified_gmt":"2024-06-14T09:25:29","slug":"shopmasters-3-prednasky-6-mastermindu-a-pres-100-e-shoparu","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2023\/02\/24\/shopmasters-3-prednasky-6-mastermindu-a-pres-100-e-shoparu\/","title":{"rendered":"ShopMasters: 3 p\u0159edn\u00e1\u0161ky, 6 mastermind\u016f a p\u0159es 100 e-shopa\u0159\u016f"},"content":{"rendered":"\n<p>M\u00e1me za sebou druh\u00e9 kolo skv\u011bl\u00e9 e-commerce akce ShopMasters, kter\u00e1 se 9. \u00fanora konala v kancel\u00e1\u0159\u00edch Shoptetu v pra\u017esk\u00e9m Karl\u00edn\u011b. <a rel=\"noreferrer noopener\" href=\"https:\/\/shopmasters.cz\" target=\"_blank\">ShopMasters<\/a> samoz\u0159ejm\u011b nechyb\u00ed ani v m\u00e9m <a href=\"https:\/\/andrekohout.cz\/ecommercekalendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce Kalen<\/a><a href=\"https:\/\/andrekohout.cz\/ecommercekalendar\/\">d\u00e1\u0159i<\/a> u\u017e jen proto, \u017ee ho po\u0159\u00e1daj\u00ed \u0161pi\u010dky v e-commerce: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ecomail.cz\" target=\"_blank\">Ecomail<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.zasilkovna.cz\" target=\"_blank\">Z\u00e1silkovna<\/a> a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.shoptet.cz\" target=\"_blank\">Shoptet<\/a>. Jak to dopadlo a pro\u010d stoj\u00ed za to j\u00edt i p\u0159\u00ed\u0161t\u011b?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ShopMasters nen\u00ed jen akce, ale budov\u00e1n\u00ed komunity<\/h2>\n\n\n\n<p>ShopMasters nepat\u0159\u00ed mezi jednor\u00e1zov\u00e9 akce, kde omrknete p\u00e1r p\u0159edn\u00e1\u0161ek, naj\u00edte se, d\u00e1te si kafe a jdete domu. Jde o pravideln\u00e1 setk\u00e1n\u00ed \u0161pi\u010dek v oboru, kte\u0159\u00ed sd\u00edlej\u00ed sv\u00e9 zku\u0161enosti s c\u00edlem vz\u00e1jemn\u011b se inspirovat a pomoct si v r\u016fstu. Vzhledem k lo\u0148sk\u00e9mu propadu e-commerce se toto setk\u00e1n\u00ed zam\u011b\u0159ilo mimo jin\u00e9 na strategick\u00e1 rozhodnut\u00ed, kter\u00e1 jsou pro \u00fasp\u011b\u0161n\u00fd r\u016fst e-shop\u016f nezbytn\u00e1. To se prom\u00edtlo jak do p\u0159edn\u00e1\u0161ek, tak do mastermind\u016f.<\/p>\n\n\n\n<p>Na p\u0159edn\u00e1\u0161ky tedy taky do\u0161lo. Byly celkem t\u0159i: O sv\u00e9 know-how se s n\u00e1mi pod\u011blili Ruslan Skopal z Tren\u00fdrk\u00e1rna.cz, Krist\u00fdna K\u0159\u00ed\u017eov\u00e1 z K+L NET, s.r.o. (Ag\u00e1tin sv\u011bt) a Samuel Huba ze Shoptetu. Specifick\u00e9 pro tuhle akci jsou mastermindy. Ty p\u0159edstavuj\u00ed dvouhodinovou skupinovou diskuzi s omezen\u00fdm po\u010dtem \u00fa\u010dastn\u00edk\u016f, vedenou zku\u0161en\u00fdm mentorem. Ka\u017ed\u00fd mastermind je zam\u011b\u0159en\u00fd na ur\u010dit\u00e9 t\u00e9ma, kter\u00e9 p\u0159edem vybral dan\u00fd mentor. Bylo jich celkem \u0161est a tentokr\u00e1t padla volba na t\u00e9mata, jako je strategie, udr\u017eitelnost nebo krizov\u00fd management v e-commerce.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52690306632_8b32dc1f07_o-1024x683.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52690306632_8b32dc1f07_o-1024x683.png 1024w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52690306632_8b32dc1f07_o-300x200.png 300w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52690306632_8b32dc1f07_o-768x512.png 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52690306632_8b32dc1f07_o.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Obrovskou v\u00fdhodou je, \u017ee sv\u00fdmi zku\u0161enostmi m\u016f\u017ee p\u0159isp\u011bt ka\u017ed\u00fd z diskutuj\u00edc\u00edch. Mastermind\u016f se chopili zku\u0161en\u00ed mento\u0159i: Jaroslav Kauck\u00fd, Kamil Demuth, Honza Mayer, Petra Stupkov\u00e1, Petra C\u00edsa\u0159ov\u00e1 a Tom\u00e1\u0161 Havryluk, kter\u00fd sv\u016fj mastermind prot\u00e1hl p\u0159es t\u0159i ho\u010fky. Ale st\u00e1lo to za to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Networking a\u017e do noci<\/h2>\n\n\n\n<p>Atmosf\u00e9ra byla na cel\u00e9m ShopMasters skv\u011bl\u00e1. Tomu ji\u017e nasv\u011bd\u010dovalo kompletn\u00ed vyprod\u00e1n\u00ed vstupenek je\u0161t\u011b v\u00edce ne\u017e t\u00fdden p\u0159ed akc\u00ed. Ehm, mo\u017en\u00e1 \u017ee tam bylo i p\u00e1r lid\u00ed nav\u00edc. B\u00fdt ve spole\u010dnosti v\u00edce ne\u017e stovky t\u011bch nejlep\u0161\u00edch lid\u00ed v \u010desk\u00fdch vod\u00e1ch e-commerce znamenalo utu\u017een\u00ed vztah\u016f se zn\u00e1m\u00fdmi, nav\u00e1z\u00e1n\u00ed nov\u00fdch kontakt\u016f a nekone\u010dn\u00e9 diskuze nejen o e-commerce, ale o spoust\u011b dal\u0161\u00edch t\u00e9mat.<\/p>\n\n\n\n<p>Networking v doprovodu p\u0159\u00edjemn\u00e9ho cateringu prob\u00edhal minim\u00e1ln\u011b do p\u016flnoci, mo\u017en\u00e1 d\u00e9le. A to znamen\u00e1 jedin\u00e9, ShopMasters bude pokra\u010dovat. Pokud o tom chcete v\u011bd\u011bt jako prvn\u00ed, sledujte pravideln\u011b web shompasters.cz nebo se p\u0159ihlaste do m\u00e9ho E-commerce Kalend\u00e1\u0159e, kde se tahle akce objev\u00ed hned, jak bude jasn\u00fd term\u00edn. D\u00edky v\u0161em, kdo p\u0159i\u0161el a s k\u00fdm jsem se potkal. U\u017e te\u010f se t\u011b\u0161\u00edm na t\u0159et\u00ed kolo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52699470167_21ce45baee_o-1024x683.png\" alt=\"\" class=\"wp-image-483\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52699470167_21ce45baee_o-1024x683.png 1024w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52699470167_21ce45baee_o-300x200.png 300w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52699470167_21ce45baee_o-768x512.png 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/02\/52699470167_21ce45baee_o.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pokud m\u00e1te z\u00e1jem o zm\u00edn\u011bn\u00fd kalend\u00e1\u0159 e-commerce akc\u00ed, napi\u0161te mi p\u0159es formul\u00e1\u0159 a j\u00e1 v\u00e1m ho nasd\u00edl\u00edm.<\/p>\n\n\n\n<script>\n        (function (w,d,s,o,f,js,fjs) {\n            w['ecm-widget']=o;w[o] = w[o] || function () { (w[o].q = w[o].q || []).push(arguments) };\n            js = d.createElement(s), fjs = d.getElementsByTagName(s)[0];\n            js.id = '14-6094cedc595ae47c2d7e76e9362bf8d4'; js.dataset.a = 'kohout'; js.src = f; js.async = 1; fjs.parentNode.insertBefore(js, fjs);\n        }(window, document, 'script', 'ecmwidget', 'https:\/\/d70shl7vidtft.cloudfront.net\/widget.js'));\n    <\/script>\n            <div id=\"f-14-6094cedc595ae47c2d7e76e9362bf8d4\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1me za sebou druh\u00e9 kolo skv\u011bl\u00e9 e-commerce akce ShopMasters, kter\u00e1 se 9. \u00fanora konala v kancel\u00e1\u0159\u00edch Shoptetu v pra\u017esk\u00e9m Karl\u00edn\u011b. ShopMasters samoz\u0159ejm\u011b nechyb\u00ed ani v m\u00e9m E-commerce Kalend\u00e1\u0159i u\u017e jen proto, \u017ee ho po\u0159\u00e1daj\u00ed \u0161pi\u010dky v e-commerce: Ecomail, Z\u00e1silkovna a Shoptet. Jak to dopadlo a pro\u010d stoj\u00ed za to j\u00edt i p\u0159\u00ed\u0161t\u011b? ShopMasters nen\u00ed jen [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[59],"tags":[46,50,57,58],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ShopMasters: 3 p\u0159edn\u00e1\u0161ky, 6 mastermind\u016f a p\u0159es 100 e-shopa\u0159\u016f | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrekohout.cz\/pisu-si\/2023\/02\/24\/shopmasters-3-prednasky-6-mastermindu-a-pres-100-e-shoparu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ShopMasters: 3 p\u0159edn\u00e1\u0161ky, 6 mastermind\u016f a p\u0159es 100 e-shopa\u0159\u016f | Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"og:description\" content=\"M\u00e1me za sebou druh\u00e9 kolo skv\u011bl\u00e9 e-commerce akce ShopMasters, kter\u00e1 se 9. \u00fanora konala v kancel\u00e1\u0159\u00edch Shoptetu v pra\u017esk\u00e9m Karl\u00edn\u011b. ShopMasters samoz\u0159ejm\u011b nechyb\u00ed ani v m\u00e9m E-commerce Kalend\u00e1\u0159i u\u017e jen proto, \u017ee ho po\u0159\u00e1daj\u00ed \u0161pi\u010dky v e-commerce: Ecomail, Z\u00e1silkovna a Shoptet. Jak to dopadlo a pro\u010d stoj\u00ed za to j\u00edt i p\u0159\u00ed\u0161t\u011b? 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