{"id":4726,"date":"2026-02-01T10:00:00","date_gmt":"2026-02-01T09:00:00","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=4726"},"modified":"2026-01-27T12:58:03","modified_gmt":"2026-01-27T11:58:03","slug":"martin-dolinsky-vit-koudelka-od-vyprodaneho-ronda-k-vykonnostnimu-marketingu-meetdeal-nam-dava-lidi-na-ktere-se-klienti-ptaji","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2026\/02\/01\/martin-dolinsky-vit-koudelka-od-vyprodaneho-ronda-k-vykonnostnimu-marketingu-meetdeal-nam-dava-lidi-na-ktere-se-klienti-ptaji\/","title":{"rendered":"Martin Dolinsk\u00fd & V\u00edt Koudelka: Od vyprodan\u00e9ho Ronda k v\u00fdkonnostn\u00edmu marketingu. Meet&Deal n\u00e1m d\u00e1v\u00e1 lidi, na kter\u00e9 se klienti ptaj\u00ed"},"content":{"rendered":"\n

Kdy\u017e se s Martinem Dolinsk\u00fdm a V\u00edtem Koudelkou bav\u00ed\u0161 o marketingu, rychle pochop\u00ed\u0161 jednu v\u011bc. Tihle kluci si ho pro\u0161li na vlastn\u00ed k\u016f\u017ei p\u011bkn\u011b v ter\u00e9nu. Od univerzitn\u00edch akc\u00ed p\u0159es vyprodan\u00e9 haly a\u017e po \u0159\u00edzen\u00ed v\u00fdkonnostn\u00edch kampan\u00ed pro velk\u00e9 zna\u010dky.<\/p>\n\n\n\n

Dnes stoj\u00ed za Macro Marketing Consulting<\/strong>, agenturou, kter\u00e1 stav\u00ed r\u016fst klient\u016f na datech, v\u00fdkonu a chytr\u00e9m partnerstv\u00ed. A pr\u00e1v\u011b tady se jejich cesta p\u0159irozen\u011b propojila s Meet&Deal.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Od pr\u00e1v k marketingu. A z kav\u00e1rny rovnou do Ronda<\/h2>\n\n\n\n

Martin s V\u00edtem za\u010d\u00ednali na pr\u00e1vech. Marketing si je ale na\u0161el s\u00e1m. Prvn\u00ed \u201ekancel\u00e1\u0159\u00ed\u201c byla kav\u00e1rna, hlavn\u00edm palivem kofein a ochota vz\u00edt jakoukoliv v\u00fdzvu, kter\u00e1 p\u0159i\u0161la.<\/p>\n\n\n\n

Zlomov\u00fd moment p\u0159i\u0161el s Hokejov\u00fdm soubojem univerzit<\/strong>. Akc\u00ed, kterou dvakr\u00e1t po sob\u011b vyprodali v brn\u011bnsk\u00e9 hale Rondo.<\/p>\n\n\n\n

\u201eTam jsme si poprv\u00e9 naplno s\u00e1hli na s\u00edlu davu, dobr\u00e9 propagace a rychl\u00e9 exekuce. Byla to nejlep\u0161\u00ed \u0161kola marketingu, jakou jsme mohli dostat,\u201c<\/em> shoduj\u00ed se.<\/p>\n\n\n\n

Eventy, logistika, komunikace pod tlakem. V\u0161echno muselo fungovat. A fungovalo.<\/p>\n\n\n\n

Rebrand, kter\u00fd otev\u0159el dve\u0159e ke \u201edosp\u011bl\u00e9mu\u201c byznysu<\/h2>\n\n\n\n

P\u016fvodn\u00ed n\u00e1zev Barely Legal Entertainment<\/strong> byl up\u0159\u00edmn\u00fd odraz tehdej\u0161\u00ed energie. Punk, nads\u00e1zka, studentsk\u00fd drive. Jen\u017ee rok 2021 p\u0159inesl z\u00e1sadn\u00ed zm\u011bnu.<\/p>\n\n\n\n

Macro vyhr\u00e1lo v\u00fdb\u011brov\u00e9 \u0159\u00edzen\u00ed pro Domino\u2019s Pizza<\/strong>, kter\u00e1 vstupovala na \u010desk\u00fd trh. A tehdy bylo jasn\u00e9, \u017ee pokud cht\u011bj\u00ed dlouhodob\u011b fungovat s v\u011bt\u0161\u00edmi zna\u010dkami, mus\u00ed se posunout i navenek.<\/p>\n\n\n\n

\u201eC\u00edtili jsme, \u017ee s punkov\u00fdm n\u00e1zvem se do sv\u011bta korpor\u00e1t\u016f dlouhodob\u011b nedostaneme. Tak vzniklo Macro Marketing Consulting.\u201c<\/em><\/p>\n\n\n\n

Zm\u011bnil se n\u00e1zev, ale ne mentalita. Jen se k n\u00ed p\u0159idala data, struktura a jasn\u00fd fokus na v\u00fdkon.<\/p>\n\n\n\n

Co d\u011bl\u00e1 Macro Marketing Consulting dnes<\/h2>\n\n\n\n

Dnes Macro pom\u00e1h\u00e1 r\u016fst e-commerce projekt\u016fm i zaveden\u00fdm firm\u00e1m<\/strong>, jako je nap\u0159\u00edklad Vinolok a.s. Nehon\u00ed se za povrchn\u00edmi metrikami, ale za t\u00edm, co klienta skute\u010dn\u011b zaj\u00edm\u00e1. Zisk a udr\u017eiteln\u00fd r\u016fst<\/strong>.<\/p>\n\n\n\n

Jejich p\u0159\u00edstup stoj\u00ed na propojen\u00ed:<\/p>\n\n\n\n