{"id":4663,"date":"2025-11-18T13:04:01","date_gmt":"2025-11-18T12:04:01","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=4663"},"modified":"2025-11-18T13:04:44","modified_gmt":"2025-11-18T12:04:44","slug":"od-reklamy-po-saharu-rozhovor-s-michalem-pastierem-o-kreativite-a-svobode","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2025\/11\/18\/od-reklamy-po-saharu-rozhovor-s-michalem-pastierem-o-kreativite-a-svobode\/","title":{"rendered":"Od reklamy po Saharu. Rozhovor s Michalem Pastierem o kreativit\u011b a svobod\u011b"},"content":{"rendered":"\n<p>Michal Pastier pat\u0159\u00ed mezi nejv\u00fdrazn\u011bj\u0161\u00ed osobnosti slovensk\u00e9ho marketingu a inovac\u00ed. Spoluzalo\u017eil n\u011bkolik \u00fasp\u011b\u0161n\u00fdch firem, stoj\u00ed za stovkami zna\u010dek nap\u0159\u00ed\u010d kontinenty, investuje do startup\u016f a napsal bestseller \u017dlt\u00e1 kniha, kter\u00fd se stal doslova bibl\u00ed brandingu. V rozhovoru pro <a href=\"https:\/\/www.instagram.com\/reelstalk_byandre\/\">Reels Talk byAndr\u00e9<\/a> mluv\u00ed o tom, pro\u010d chaos m\u016f\u017ee b\u00fdt motorem r\u016fstu, jak se z reklamn\u00edho tv\u016frce stal z\u00e1vodn\u00edk na africk\u00e9 rally a pro\u010d podnik\u00e1n\u00ed vn\u00edm\u00e1 jako osobn\u00ed svobodu, nikoli jako statusov\u00fd symbol.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/EQk8BUqhZ20?si=TtrfXqr7lshbsKxl\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\">Kdy\u017e chaos znamen\u00e1 r\u016fst<\/h2>\n\n\n\n<p><em>\u201eKa\u017ed\u00e1 firma rastie v\u010faka chaosu<\/em>,\u201c \u0159\u00edk\u00e1 <a href=\"https:\/\/www.linkedin.com\/in\/pastier\/\">Michal<\/a> hned v \u00favodu. Na za\u010d\u00e1tku d\u011bl\u00e1\u0161 v\u0161echno s\u00e1m, nem\u00e1\u0161 \u017e\u00e1dn\u00e9 procesy ani syst\u00e9my. Podle Michala ale p\u0159ijde okam\u017eik, kdy u\u017e nesta\u010d\u00ed p\u0159ekon\u00e1vat s\u00e1m sebe a mus\u00ed\u0161 se nau\u010dit spolupracovat s ostatn\u00edmi.<\/p>\n\n\n\n<p>D\u00e1le mluv\u00ed o tom, jak se v ka\u017ed\u00e9m podnik\u00e1n\u00ed st\u0159\u00eddaj\u00ed f\u00e1ze tv\u016fr\u010d\u00edho zmatku a nutnosti struktury. Pr\u00e1v\u011b schopnost rozpoznat, kdy p\u0159estat \u0159\u00eddit v\u0161echno s\u00e1m a za\u010d\u00edt d\u016fv\u011b\u0159ovat druh\u00fdm, pova\u017euje za kl\u00ed\u010d k r\u016fstu. Networking podle n\u011bj nen\u00ed jen o vizitk\u00e1ch a small talku, ale o schopnosti roz\u0161\u00ed\u0159it perspektivu, u\u010dit se od ostatn\u00edch a hledat inspiraci mimo vlastn\u00ed bublinu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kontext rozhoduje<\/h2>\n\n\n\n<p>Za v\u00edce ne\u017e patn\u00e1ct let pr\u00e1ce v brandingu a reklam\u011b pomohl Michal se sv\u00fdm t\u00fdmem rozb\u011bhnout p\u0159es 300 zna\u010dek ve v\u00edce ne\u017e 60 zem\u00edch, od Saudsk\u00e9 Ar\u00e1bie a\u017e po Spojen\u00e9 st\u00e1ty. Jeho p\u0159\u00edstup je postaven\u00fd na jednoduch\u00e9 my\u0161lence: nejde o to, co zna\u010dka \u0159\u00edk\u00e1, ale pro\u010d to \u0159\u00edk\u00e1. <em>\u201e\u00daspech produktu nez\u00e1vis\u00ed iba od dizajnu \u010di reklamy. Rozhoduje kontext a pochopenie, pre\u010do nie\u010do vzniklo, pre koho to vzniklo a ak\u00fd probl\u00e9m to rie\u0161i,\u201c<\/em> vysv\u011btluje.<br><\/p>\n\n\n\n<p>M\u00edsto abstraktn\u00edch strategi\u00ed se tak sna\u017e\u00ed u\u010dit lidi d\u00edvat se na byznys z r\u016fzn\u00fdch \u00fahl\u016f. D\u00edky tomu jeho projekty \u010dasto p\u0159esahuj\u00ed hranice klasick\u00e9 reklamy a m\u011bn\u00ed se v p\u0159\u00edb\u011bhy, kter\u00e9 d\u00e1vaj\u00ed smysl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podnik\u00e1n\u00ed jako osobn\u00ed svoboda<\/h2>\n\n\n\n<p>Kdy\u017e se Michal ohl\u00ed\u017e\u00ed zp\u011bt, mluv\u00ed otev\u0159en\u011b o hodnot\u00e1ch, kter\u00e9 se sna\u017e\u00ed prosazovat ve slovensk\u00e9m i \u010desk\u00e9m podnikatelsk\u00e9m prost\u0159ed\u00ed. <em>\u201eV post-socialistick\u00fdch krajin\u00e1ch sa e\u0161te st\u00e1le podnikanie pova\u017euje za hanbu<\/em>,\u201c \u0159\u00edk\u00e1. <em>\u201eAle pre m\u0148a je to forma osobnej slobody. Moment, ke\u010f si vie\u0161 zarobi\u0165 vlastn\u00fdmi rukami, ke\u010f zoberie\u0161 zodpovednos\u0165 za seba a u\u017e sa nemus\u00ed\u0161 spolieha\u0165 na syst\u00e9m.\u201c<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"4664\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_3765-1024x683.jpg\" alt=\"\" class=\"wp-image-4664\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_3765-1024x683.jpg 1024w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_3765-300x200.jpg 300w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_3765-768x512.jpg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_3765-1536x1024.jpg 1536w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_3765.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4 200 kilometr\u016f diskomfortu<\/h2>\n\n\n\n<p>Kdy\u017e se vydal na Sahara Challenge, 4 200 kilometr\u016f dlouh\u00fd rally z\u00e1vod historick\u00fdch aut, \u0161lo o mnohem v\u00edc ne\u017e o adrenalin. <em>\u201eBoli sme prv\u00fd slovensk\u00fd t\u00edm, ktor\u00fd to dokon\u010dil v 20ro\u010dnej hist\u00f3rii,\u201c<\/em> \u0159\u00edk\u00e1 hrd\u011b. <em>\u201eBez GPS, len s papierovou navig\u00e1ciou a s man\u017eelkou Mirou po boku<\/em>.\u201c<\/p>\n\n\n\n<p>Cesta p\u0159es pou\u0161\u0165 pro n\u011bj byla testem vytrvalosti i trp\u011blivosti. <em>\u201eBolo to brut\u00e1lne. Ka\u017ed\u00fd de\u0148 sa nie\u010do pokazilo, no pr\u00e1ve ten diskomfort je cesta, ako sa posun\u00fa\u0165 \u010falej<\/em>,\u201c dod\u00e1v\u00e1. Z t\u00e9to zku\u0161enosti vznikl projekt Hark Brutal. Komunita lid\u00ed, kte\u0159\u00ed se v\u011bdom\u011b vystavuj\u00ed nepohodl\u00ed, aby rostli.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kniha, kter\u00e1 nau\u010dila podnikatele (i m\u011b) myslet jinak<\/h2>\n\n\n\n<p>Jeho <a href=\"https:\/\/michalpastier.com\/\">\u017dlt\u00e1 kniha<\/a> se stala fenom\u00e9nem mezi podnikateli i market\u00e9ry. Nen\u00ed to teoretick\u00e1 p\u0159\u00edru\u010dka, ale praktick\u00fd manu\u00e1l, jak p\u0159em\u00fd\u0161let o zna\u010dce a p\u0159edev\u0161\u00edm o sob\u011b. <em>\u201eNep\u00edsal som ju preto, aby bola bestseller. Chcel som, aby bola funk\u010dn\u00e1<\/em>,\u201c \u0159\u00edk\u00e1 Michal.<\/p>\n\n\n\n<p>Prodalo se u\u017e p\u0159es 15 000 kus\u016f a lid\u00e9 mu mo\u017en\u00e1 je\u0161t\u011b dneska ka\u017ed\u00fd den p\u00ed\u0161ou, \u017ee je kniha inspirovala za\u010d\u00edt. N\u011bkte\u0159\u00ed jsou multimilion\u00e1\u0159i, jin\u00ed pr\u00e1v\u011b opustili korpor\u00e1tn\u00ed \u017eivot. Ale v\u0161ichni hledaj\u00ed tot\u00e9\u017e, cht\u011bj\u00ed pochopit, pro\u010d d\u011blaj\u00ed to, co d\u011blaj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dasp\u011bch bez sp\u011bchu<\/h2>\n\n\n\n<p>Po narozen\u00ed syna Davida p\u0159ehodnotil sv\u016fj pracovn\u00ed rytmus. D\u0159\u00edv pracoval do noci, dnes si hl\u00edd\u00e1 pomal\u00e1 r\u00e1na, \u010das na pohyb i klid. <em>\u201eKa\u017ed\u00fd m\u00e1 svoju cestu. D\u00f4le\u017eit\u00e9 je vedie\u0165, \u010do ti d\u00e1va zmysel<\/em>,\u201c \u0159\u00edk\u00e1.&nbsp;<\/p>\n\n\n\n<p>Od n\u00e1pad\u016f po z\u00e1vody v pou\u0161ti, od chaosu po jasnou vizi. <a href=\"https:\/\/www.linkedin.com\/in\/pastier\/\">Michal Pastier<\/a> dokazuje, \u017ee odvaha, discipl\u00edna a zv\u011bdavost jsou nejlep\u0161\u00ed palivo pro byznys, pro \u017eivot i pro cestu, kter\u00e1 teprve za\u010d\u00edn\u00e1.<br>Mrkni se na <a href=\"https:\/\/www.youtube.com\/watch?v=EQk8BUqhZ20\">cel\u00fd rozhovor v r\u00e1mci po\u0159adu Reels Talk byAndr\u00e9<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_4623-1024x683.jpg\" alt=\"\" class=\"wp-image-4665\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_4623-1024x683.jpg 1024w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_4623-300x200.jpg 300w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_4623-768x512.jpg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_4623-1536x1024.jpg 1536w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/11\/FO8_4623.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michal Pastier pat\u0159\u00ed mezi nejv\u00fdrazn\u011bj\u0161\u00ed osobnosti slovensk\u00e9ho marketingu a inovac\u00ed. Spoluzalo\u017eil n\u011bkolik \u00fasp\u011b\u0161n\u00fdch firem, stoj\u00ed za stovkami zna\u010dek nap\u0159\u00ed\u010d kontinenty, investuje do startup\u016f a napsal bestseller \u017dlt\u00e1 kniha, kter\u00fd se stal doslova bibl\u00ed brandingu. V rozhovoru pro Reels Talk byAndr\u00e9 mluv\u00ed o tom, pro\u010d chaos m\u016f\u017ee b\u00fdt motorem r\u016fstu, jak se z reklamn\u00edho tv\u016frce stal [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[120],"tags":[87,30,8,203,57,204,205,206],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Od reklamy po Saharu. 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