{"id":4161,"date":"2025-04-08T13:27:24","date_gmt":"2025-04-08T11:27:24","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=4161"},"modified":"2025-10-11T09:20:46","modified_gmt":"2025-10-11T07:20:46","slug":"alex-gritsayev-socialmind-dobyl-socialni-site-a-miri-na-100-milionu","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2025\/04\/08\/alex-gritsayev-socialmind-dobyl-socialni-site-a-miri-na-100-milionu\/","title":{"rendered":"Alex Gritsayev: Socialmind dobyl soci\u00e1ln\u00ed s\u00edt\u011b a m\u00ed\u0159\u00ed na 100 milion\u016f"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alexander-gricajev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Gritsayev<\/a> za\u010dal \u201epodnikat\u201c u\u017e ve 14 letech prodejem Pok\u00e9mon karet. Dnes vede Socialmind, agenturu na spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed a tvorbu obsahu, kter\u00e1 v roce 2024 m\u00ed\u0159\u00ed na 100milionov\u00fd obrat. Jak se dostal od freelancingu k jedn\u00e9 z nejprogresivn\u011bj\u0161\u00edch marketingov\u00fdch agentur v \u010cesku? A pro\u010d v\u011b\u0159\u00ed, \u017ee budoucnost pat\u0159\u00ed kvalitn\u00edmu video obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/p>\n\n\n\n<p>Chce\u0161 vid\u011bt <a href=\"https:\/\/www.youtube.com\/watch?v=nHfwLPKN_eg&amp;t=2s\" target=\"_blank\" rel=\"noreferrer noopener\">vlog z behind the scenes<\/a>? Tak se na n\u011bj nezapome\u0148 pod\u00edvat. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reels Talk byAndr\u00e9 vlog #1: Tom\u00e1\u0161 Bzirsk\u00fd, Alex Gritsayev a Tino Hrn\u010diar | Behind the scenes\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/nHfwLPKN_eg?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Od Pok\u00e9mon\u016f k multimilionov\u00e9mu byznysu<\/h2>\n\n\n\n<p>Podnikav\u00fd duch se u Alexe projevil u\u017e v d\u011btstv\u00ed, kdy si vyd\u011bl\u00e1val obchodov\u00e1n\u00edm s Pok\u00e9mon kartami. <em>\u201eVym\u011b\u0148oval jsem je a m\u011bl nejv\u011bt\u0161\u00ed sb\u00edrku ve \u0161kole. Kdy\u017e jsem odch\u00e1zel na st\u0159edn\u00ed, rodi\u010de mi \u0159\u00edkali, \u017ee jsou bezcenn\u00e9 \u2013 ale j\u00e1 je prodal a vyd\u011blal prvn\u00edch 10 000 K\u010d,\u201c<\/em> vzpom\u00edn\u00e1.<\/p>\n\n\n\n<p>Zku\u0161enosti sb\u00edral jako freelancer i v r\u016fzn\u00fdch marketingov\u00fdch agentur\u00e1ch, a\u017e nakonec v roce 2020 zalo\u017eil <a href=\"https:\/\/www.socialmind.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Socialmind<\/a> \u2013 agenturu zam\u011b\u0159enou \u010dist\u011b na spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed. Jak s\u00e1m \u0159\u00edk\u00e1: <em>\u201eMarketing je o pochopen\u00ed toho, co lidi nut\u00ed nakupovat. A soci\u00e1ln\u00ed s\u00edt\u011b jsou dnes nejv\u011bt\u0161\u00edm trhem pozornosti.\u201c<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4165\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/DSC00874-1024x683.jpg\" alt=\"\" class=\"wp-image-4165\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4166\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/DSC00914-1024x683.jpg\" alt=\"\" class=\"wp-image-4166\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d Socialmind vsadil na Reels?<\/h2>\n\n\n\n<p>P\u0159ed p\u00e1r lety by si m\u00e1lokdo dok\u00e1zal p\u0159edstavit, \u017ee na d\u00edky Instagram Reels nebo TikToku m\u016f\u017ee vyr\u016fst miliardov\u00fd byznys. Alex to ale vid\u011bl jinak. <em>\u201eV\u0161ichni jeli PPC kampan\u011b a nev\u011b\u0159ili, \u017ee organick\u00fd obsah na soci\u00e1ln\u00edch s\u00edt\u00edch m\u016f\u017ee p\u0159in\u00e9st v\u00fdsledky. My jsme \u0161li jinou cestou.\u201c<\/em><\/p>\n\n\n\n<p>Dnes Socialmind spolupracuje s klienty jako Niceboy, Tren\u00fdrk\u00e1rna nebo Gorenje a pom\u00e1h\u00e1 jim budovat zna\u010dky pr\u00e1v\u011b skrze kr\u00e1tk\u00e1 videa. <em>\u201eZ\u00e1sadn\u00ed je odli\u0161it se. Kdy\u017e bude\u0161 d\u011blat to, co ostatn\u00ed, zapadne\u0161 do davu. Mus\u00ed\u0161 p\u0159in\u00e1\u0161et unik\u00e1tn\u00ed a kvalitn\u00ed obsah.\u201c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak\u00fd je recept na \u00fasp\u011bch?<\/h2>\n\n\n\n<p>Alex v\u011b\u0159\u00ed, \u017ee kl\u00ed\u010dem ke zdol\u00e1n\u00ed jak\u00e9koli v\u00fdzvy je konzistence a vytrvalost. Podobn\u011b jako u sv\u00e9ho prvn\u00edho byznysu s Pok\u00e9mony, musel i Socialmind budovat od nuly. <em>\u201ePamatuju si, jak jsme na za\u010d\u00e1tku postovali des\u00edtky Reels m\u011bs\u00ed\u010dn\u011b a skoro nikdo je nevid\u011bl. Ale vytrvali jsme \u2013 a dnes je to hlavn\u00ed r\u016fstov\u00fd kan\u00e1l na\u0161ich klient\u016f.\u201c<\/em><\/p>\n\n\n\n<p>Podle n\u011bj je taky d\u016fle\u017eit\u00e9 nezkou\u0161et d\u011blat v\u0161echno najednou. <em>\u201eDlouho jsem hledal, co p\u0159esn\u011b v marketingu d\u011blat. Kdy\u017e jsem si ale vybral jen spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed, v\u0161echno se zm\u011bnilo.\u201c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak vypad\u00e1 den zakladatele Socialmindu?<\/h2>\n\n\n\n<p>Alex za\u010d\u00edn\u00e1 sv\u016fj den brzy r\u00e1no, kolem 6:30. Po meditaci a kr\u00e1tk\u00e9m rann\u00edm workoutu n\u00e1sleduj\u00ed dv\u011b hodiny intenzivn\u00ed soust\u0159ed\u011bn\u00e9 pr\u00e1ce. <em>\u201eDopoledne se v\u011bnuji strategii a rozvoji firmy, odpoledne sch\u016fzk\u00e1m s klienty a t\u00fdmem.\u201c<\/em><\/p>\n\n\n\n<p>Kdy\u017e se pt\u00e1me, co se zm\u011bn\u00ed, kdy\u017e m\u00e1 kocovinu, sm\u011bje se: <em>\u201eNest\u00e1v\u00e1 se to \u010dasto, ale kdy\u017e u\u017e, dopoledne to beru voln\u011bji a odpoledne nasko\u010d\u00edm zp\u011bt do pr\u00e1ce.\u201c<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4167\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/DSC00863-683x1024.jpg\" alt=\"\" class=\"wp-image-4167\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4168\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/DSC00870-683x1024.jpg\" alt=\"\" class=\"wp-image-4168\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Budoucnost pat\u0159\u00ed kvalitn\u00edmu obsahu<\/h2>\n\n\n\n<p>Co \u010dek\u00e1 Socialmind v n\u00e1sleduj\u00edc\u00edch letech? Expanze a dal\u0161\u00ed r\u016fst. <em>\u201eChceme m\u00edt exkluzivn\u00ed spolupr\u00e1ce s nejlep\u0161\u00edmi zna\u010dkami v ka\u017ed\u00e9m segmentu. U\u017e te\u010f pracujeme s l\u00eddry v retailu, elektronice nebo fashion a chceme to je\u0161t\u011b pos\u00edlit.\u201c<\/em><\/p>\n\n\n\n<p>Z\u00e1rove\u0148 m\u00e1 jasnou vizi pro tvorbu obsahu: <em>\u201eKvalita bude hr\u00e1t st\u00e1le v\u011bt\u0161\u00ed roli. Kdo neza\u010dne investovat do profesion\u00e1ln\u00ed tvorby te\u010f, bude to m\u00edt za p\u00e1r let mnohem t\u011b\u017e\u0161\u00ed a dra\u017e\u0161\u00ed.\u201c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chce\u0161 budovat zna\u010dku na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/h2>\n\n\n\n<p>Alex\u016fv p\u0159\u00edb\u011bh ukazuje, \u017ee b\u00fdt v\u010das u nov\u00fdch trend\u016f a dokonale je ovl\u00e1dnout je kl\u00ed\u010dem k \u00fasp\u011bchu v marketingu. Pokud t\u011b fascinuje sv\u011bt soci\u00e1ln\u00edch s\u00edt\u00ed, sleduj pr\u00e1ci Socialmind nebo si s <a href=\"https:\/\/www.linkedin.com\/in\/alexander-gricajev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alexem<\/a> domluv sch\u016fzku.<\/p>\n\n\n\n<p><em>\u201eSoci\u00e1ln\u00ed s\u00edt\u011b jsou dnes kl\u00ed\u010dem k \u00fasp\u011bchu zna\u010dky. Pokud nev\u00ed\u0161 jak na to, Socialmind ti pom\u016f\u017ee,\u201c <\/em>uzav\u00edr\u00e1 Alex.&nbsp;<\/p>\n\n\n\n<p>Cel\u00fd rozhovor s Alexem m\u016f\u017ee\u0161 zhl\u00e9dnout v r\u00e1mci m\u00e9ho po\u0159adu <a href=\"https:\/\/www.youtube.com\/playlist?list=PLH6xiUDhXeX4QCPviFDJIyy7bSxncdV6e\" target=\"_blank\" rel=\"noreferrer noopener\">Reels Talk byAndr\u00e9<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reels Talk byAndr\u00e9 #3 | Kl\u00ed\u010d \u00fasp\u011bchu v podnik\u00e1n\u00ed podle Alexe Gritsayeva. A pro\u010d nem\u00e1 sales pitch?\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/W5tmlLb1nV0?start=383&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Alex Gritsayev za\u010dal \u201epodnikat\u201c u\u017e ve 14 letech prodejem Pok\u00e9mon karet. Dnes vede Socialmind, agenturu na spr\u00e1vu soci\u00e1ln\u00edch s\u00edt\u00ed a tvorbu obsahu, kter\u00e1 v roce 2024 m\u00ed\u0159\u00ed na 100milionov\u00fd obrat. Jak se dostal od freelancingu k jedn\u00e9 z nejprogresivn\u011bj\u0161\u00edch marketingov\u00fdch agentur v \u010cesku? A pro\u010d v\u011b\u0159\u00ed, \u017ee budoucnost pat\u0159\u00ed kvalitn\u00edmu video obsahu na soci\u00e1ln\u00edch s\u00edt\u00edch? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[120,5],"tags":[87,30,8,57,121,13,184,101],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alex Gritsayev: Socialmind dobyl soci\u00e1ln\u00ed s\u00edt\u011b a m\u00ed\u0159\u00ed na 100 milion\u016f | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"description\" content=\"Jak se Alex Gritsayev dostal od prodeje Pok\u00e9mon\u016f k \u0159\u00edzen\u00ed jednoho z top marketingov\u00fdch byznys\u016f v \u010cesku? 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