{"id":4071,"date":"2025-04-02T09:51:01","date_gmt":"2025-04-02T07:51:01","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=4071"},"modified":"2025-10-11T09:39:20","modified_gmt":"2025-10-11T07:39:20","slug":"influencer-marketing-na-linkedinu-jak-ho-delat-spravne","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2025\/04\/02\/influencer-marketing-na-linkedinu-jak-ho-delat-spravne\/","title":{"rendered":"Influencer marketing na LinkedInu: Jak ho d\u011blat spr\u00e1vn\u011b?"},"content":{"rendered":"\n<p>LinkedIn u\u017e d\u00e1vno nen\u00ed jen profesn\u00ed s\u00ed\u0165 pro hled\u00e1n\u00ed pr\u00e1ce. Byznys se p\u0159esouv\u00e1 na LinkedIn a d\u00e1 se tam d\u011blat tak, aby fungoval, ani\u017e bys musel d\u00e1vat pen\u00edze do reklamy. St\u00e1le v\u00edce se tak st\u00e1v\u00e1 kl\u00ed\u010dovou platformou pro B2B spolupr\u00e1ce, networking, budov\u00e1n\u00ed osobn\u00ed zna\u010dky a influencer marketing. Na rozd\u00edl od Instagramu nebo TikToku zde publikum hled\u00e1 odborn\u00fd obsah, relevantn\u00ed diskuse a re\u00e1ln\u00e9 byznysov\u00e9 p\u0159\u00edle\u017eitosti. Je\u0161t\u011b nejsi na LinkedInu aktivn\u00ed? Zm\u011b\u0148 to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rozum\u00ed\u0161 sv\u00e9mu oboru a um\u00ed\u0161 to p\u0159edat? LinkedIn t\u011b bude milovat<\/h2>\n\n\n\n<p>Oproti tradi\u010dn\u00edm soci\u00e1ln\u00edm s\u00edt\u00edm m\u00e1 LinkedIn n\u011bkolik v\u00fdhod. Lidi zde o\u010dek\u00e1vaj\u00ed odborn\u00fd obsah, a proto je engagement \u010dasto vy\u0161\u0161\u00ed. D\u00edky men\u0161\u00ed konkurenci organick\u00e9ho obsahu je st\u00e1le mo\u017en\u00e9 dos\u00e1hnout velmi dobr\u00fdch v\u00fdsledk\u016f i bez placen\u00e9 reklamy. Kl\u00ed\u010dov\u00e1 je zde tak\u00e9 d\u016fv\u011bryhodnost \u2013 p\u0159\u00edsp\u011bvky od profesion\u00e1l\u016f a oborov\u00fdch expert\u016f p\u016fsob\u00ed autenti\u010dt\u011bji ne\u017e reklamn\u00ed spolupr\u00e1ce na vizu\u00e1ln\u00edch platform\u00e1ch.<\/p>\n\n\n\n<p>Tak\u017ee pokud sv\u00e9mu oboru opravdu rozum\u00ed\u0161, dok\u00e1\u017ee\u0161 o tom ps\u00e1t a neboj\u00ed\u0161 se odkr\u00fdt karty a p\u0159edat n\u011bjak\u00e9 to knowhow nebo z\u00e1kulisn\u00ed informaci, doporu\u010duji ti b\u00fdt na LinkedInu aktivn\u00ed. M\u016f\u017ee ti to p\u0159in\u00e9st nejen zv\u00fd\u0161en\u00ed autority v oboru, ale taky celou \u0159adu zaj\u00edmav\u00fdch spoluprac\u00ed.<\/p>\n\n\n\n<p>Dal\u0161\u00edm faktorem je p\u0159\u00edtomnost decision-maker\u016f. A\u017e 80 % B2B lead\u016f vygenerovan\u00fdch na soci\u00e1ln\u00edch s\u00edt\u00edch poch\u00e1z\u00ed pr\u00e1v\u011b z LinkedIn, co\u017e z n\u011bj d\u011bl\u00e1 ide\u00e1ln\u00ed m\u00edsto pro branding i p\u0159\u00edmou akvizici. D\u011bl\u00e1\u0161 LinkedIn dob\u0159e? Zak\u00e1zky se pohrnou. S\u00e1m jsem n\u011bkolik deal\u016f ud\u011blal jen d\u00edky spr\u00e1vn\u00e9mu propojen\u00ed a p\u00e1r dob\u0159e postaven\u00fdm p\u0159\u00edsp\u011bvk\u016fm.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4073\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_5283-1024x683.jpg\" alt=\"\" class=\"wp-image-4073\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4075\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_2996-1024x683.jpg\" alt=\"\" class=\"wp-image-4075\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4076\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_4877-1024x683.jpg\" alt=\"\" class=\"wp-image-4076\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer marketing na LinkedInu je fresh<\/h2>\n\n\n\n<p>Pod pojmem influencer marketing se lidem na prvn\u00ed dobrou \u010dasto vybav\u00ed Instagram nebo TikTok. Ale co LinkedIn? Tam je ta s\u00edla taky velk\u00e1 a nav\u00edc m\u00e1\u0161 v\u011bt\u0161\u00ed jistotu, \u017ee se dostane\u0161 k relevantn\u00edmu publiku.<\/p>\n\n\n\n<p>Jak\u00e9 v\u00fdhody m\u00e1 influencer marketing oproti ostatn\u00edm platform\u00e1m a jak se ho vyplat\u00ed d\u011blat?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Spolupr\u00e1ce s oborov\u00fdmi influencery<\/h3>\n\n\n\n<p>Na LinkedInu se pohybuje \u0159ada odborn\u00edk\u016f, kte\u0159\u00ed maj\u00ed siln\u00fd vliv ve sv\u00e9m odv\u011btv\u00ed \u2013 od CEO\u2019s p\u0159es market\u00e9ry a\u017e po technologick\u00e9 experty a dal\u0161\u00ed oborov\u00e9 specialisty. Spolupr\u00e1ce s nimi ti p\u0159inese vy\u0161\u0161\u00ed d\u016fv\u011bryhodnost a kvalitn\u011bj\u0161\u00ed interakci ne\u017e spolupr\u00e1ce s mainstreamov\u00fdmi influencery. Dosah m\u016f\u017ee b\u00fdt ni\u017e\u0161\u00ed, ale relevance publika je v tomto p\u0159\u00edpad\u011b na maximu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Influence\u0159i s vysok\u00fdm engagementem<\/h3>\n\n\n\n<p>Zat\u00edmco na jin\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch dominuje po\u010det sleduj\u00edc\u00edch, na LinkedIn je \u010dasto efektivn\u011bj\u0161\u00ed spolupracovat s men\u0161\u00edmi influencery (3\u201350 tis\u00edc sleduj\u00edc\u00edch), kte\u0159\u00ed maj\u00ed vy\u0161\u0161\u00ed anga\u017eovanost a siln\u011bj\u0161\u00ed vazbu na sv\u00e9 publikum. A jsme zp\u00e1tky u t\u00e9 relevance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Zapojen\u00ed zam\u011bstnanc\u016f a expert\u016f p\u0159\u00edmo z firmy<\/h3>\n\n\n\n<p>Influencer marketing na LinkedInu nemus\u00ed znamenat jen vyhled\u00e1v\u00e1n\u00ed extern\u00edch spoluprac\u00ed. Firemn\u00ed CEO\u2019s, mana\u017ee\u0159i nebo specialist\u00e9 mohou sd\u00edlet odborn\u00e9 p\u0159\u00edsp\u011bvky a budovat tak v\u011brohodnost zna\u010dky p\u0159\u00edmo skrze sv\u016fj obsah. Tohle si firmy m\u00e1lokdy uv\u011bdomuj\u00ed, \u017ee maj\u00ed ve sv\u00fdch \u0159ad\u00e1ch spoustu (mikro)influencer\u016f.<\/p>\n\n\n\n<p>Tenhle p\u0159\u00edstup nejen pom\u00e1h\u00e1 \u0161\u00ed\u0159it pov\u011bdom\u00ed o zna\u010dce, ale z\u00e1rove\u0148 posiluje d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a obchodn\u00edch partner\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Obsah mus\u00ed b\u00fdt v\u00edce ne\u017e reklama<\/h3>\n\n\n\n<p>Klasick\u00e1 produktov\u00e1 reklama na LinkedInu nefunguje. Mo\u017en\u00e1 by m\u011b n\u011bkdo vyvedl z omylu, ale lid\u00e9 zde p\u0159edev\u0161\u00edm oce\u0148uj\u00ed hodnotn\u00fd obsah \u2013 od osobn\u00edch zku\u0161enost\u00ed, kter\u00e9 mohou b\u00fdt jak pozitivn\u00ed, tak negativn\u00ed, p\u0159es anal\u00fdzy trend\u016f a\u017e po p\u0159\u00edpadov\u00e9 studie aka vy\u0159e\u0161en\u00ed probl\u00e9m\u016f sv\u00fdch klient\u016f. Nejv\u011bt\u0161\u00ed dosah m\u00edvaj\u00ed posty, kter\u00e9 se op\u00edraj\u00ed o re\u00e1ln\u00e9 zku\u0161enosti a hlub\u0161\u00ed vhled do byznysov\u00fdch t\u00e9mat, kter\u00e9 se p\u0159\u00edmo i nep\u0159\u00edmo t\u00fdkaj\u00ed dal\u0161\u00edch lid\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4085\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_7169-kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-4085\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4078\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_7021-1024x683.jpg\" alt=\"\" class=\"wp-image-4078\"\/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u0159a\u010f LinkedIn do sv\u00e9 influencer marketingov\u00e9 strategie, proto\u017ee<\/h2>\n\n\n\n<ul>\n<li>Publikum vn\u00edm\u00e1 LinkedIn influencery jako odborn\u011bj\u0161\u00ed a d\u016fv\u011bryhodn\u011bj\u0161\u00ed.<\/li>\n\n\n\n<li>Organick\u00fd dosah je st\u00e1le siln\u00fd a umo\u017e\u0148uje efektivn\u00ed marketing bez vysok\u00fdch n\u00e1klad\u016f na reklamu, ale s d\u016frazem na kvalitu obsahu.<\/li>\n\n\n\n<li>Na LinkedIn se pohybuj\u00ed decision-make\u0159i, kte\u0159\u00ed ovliv\u0148uj\u00ed n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed. Kdy\u017e to bude\u0161 d\u011blat dob\u0159e, dealy se pohrnou.<\/li>\n\n\n\n<li>Thought leadership a kvalitn\u00ed obsah p\u0159in\u00e1\u0161ej\u00ed dlouhodob\u00fd strategick\u00fd efekt.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>LinkedIn se st\u00e1v\u00e1 jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch platforem pro B2B (nejen) influencer marketing. Pokud firmy cht\u011bj\u00ed budovat d\u016fv\u011bryhodnost a z\u00edsk\u00e1vat nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti, doporu\u010duji t\u00e9to strategie investovat. Na LinkedInu je vlastn\u011b postaven\u00fd marketing Meet&amp;Deal. Ve spolupr\u00e1ci s na\u0161imi ambasadory a dal\u0161\u00edmi influencery komunikujeme na\u0161i zna\u010dku, budujeme pov\u011bdom\u00ed, z\u00edsk\u00e1v\u00e1me nov\u00e9 partnery a v neposledn\u00ed \u0159ad\u011b prod\u00e1v\u00e1me vstupenky na na\u0161e eventy.<\/p>\n\n\n\n<p>Influencer marketing na LinkedInu funguje, tak s n\u00edm za\u010dni a nezapome\u0148 se <a href=\"https:\/\/www.linkedin.com\/in\/andrekohout\/\" target=\"_blank\" rel=\"noreferrer noopener\">se mnou propojit<\/a>.<\/p>\n\n\n\n<p>Pokud t\u011b zaj\u00edmaj\u00ed dal\u0161\u00ed \u010dl\u00e1nky na t\u00e9ma influencer marketing, kter\u00e9 jsem sepsal, <a href=\"https:\/\/andrekohout.cz\/pisu-si\/category\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">mrkni tady<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4084\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_5322-kopie-1024x683.jpg\" alt=\"\" class=\"wp-image-4084\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4081\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_6361-1024x683.jpg\" alt=\"\" class=\"wp-image-4081\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"4079\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/04\/FO8_6527-1024x683.jpg\" alt=\"\" class=\"wp-image-4079\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn u\u017e d\u00e1vno nen\u00ed jen profesn\u00ed s\u00ed\u0165 pro hled\u00e1n\u00ed pr\u00e1ce. Byznys se p\u0159esouv\u00e1 na LinkedIn a d\u00e1 se tam d\u011blat tak, aby fungoval, ani\u017e bys musel d\u00e1vat pen\u00edze do reklamy. St\u00e1le v\u00edce se tak st\u00e1v\u00e1 kl\u00ed\u010dovou platformou pro B2B spolupr\u00e1ce, networking, budov\u00e1n\u00ed osobn\u00ed zna\u010dky a influencer marketing. Na rozd\u00edl od Instagramu nebo TikToku zde publikum [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,5],"tags":[87,6,7,92,8,13,101,108],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer marketing na LinkedInu: Jak ho d\u011blat spr\u00e1vn\u011b? | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"description\" content=\"LinkedIn je kl\u00ed\u010dovou platformou pro B2B influencer marketing. 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