{"id":3987,"date":"2025-03-24T09:55:49","date_gmt":"2025-03-24T08:55:49","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=3987"},"modified":"2025-10-11T09:47:47","modified_gmt":"2025-10-11T07:47:47","slug":"tomas-bzirsky-od-prodlouzenych-vlasu-k-leadershipu-v-packete","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2025\/03\/24\/tomas-bzirsky-od-prodlouzenych-vlasu-k-leadershipu-v-packete\/","title":{"rendered":"Tom\u00e1\u0161 Bzirsk\u00fd: Od prodlou\u017een\u00fdch vlas\u016f k leadershipu v Packet\u011b"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.linkedin.com\/in\/tomasbzirsky\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tom\u00e1\u0161 Bzirsk\u00fd<\/a> je jm\u00e9no, kter\u00e9 rezonuje v \u010desk\u00e9 e-commerce. Zku\u0161enosti sb\u00edral nejen v online prodeji, ale i v oblasti marketingu a strategick\u00e9ho veden\u00ed firem. Od vlastn\u00edho podnik\u00e1n\u00ed s prodlu\u017eov\u00e1n\u00edm vlas\u016f p\u0159es marketingov\u00e9 \u0159\u00edzen\u00ed v GymBeam a online supermarketech jako Rohl\u00edk a Ko\u0161\u00edk a\u017e po roli Head of Group Marketing ve skupin\u011b Packeta. V Packet\u011b skon\u010dil v prosinci 2024, od t\u00e9 doby je na voln\u00e9 noze. Jak se na svou cestu d\u00edv\u00e1, co ho \u017eene vp\u0159ed a jak se pracuje s nejvlivn\u011bj\u0161\u00edmi jm\u00e9ny \u010desk\u00e9ho e-commerce?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cht\u011bla si prodlou\u017eit vlasy\u2026<\/h2>\n\n\n\n<p>Tom\u00e1\u0161ova cesta za\u010dala nen\u00e1padn\u011b. Ve sv\u011bt\u011b tvorby webov\u00fdch str\u00e1nek se pohyboval u\u017e od 15 let, kdy si osvojil prvn\u00ed technick\u00e9 dovednosti. <em>\u201ePamatuju si, jak jsem nakop\u00edroval jednu str\u00e1nku v iframu a byl jsem na sebe hrozn\u011b hrd\u00fd,\u201c<\/em> vzpom\u00edn\u00e1. Kl\u00ed\u010dov\u00fd zlom nastal d\u00edky jeho p\u0159\u00edtelkyni (dnes man\u017eelce), kter\u00e1 si cht\u011bla prodlou\u017eit vlasy. Vid\u011bli v tom p\u0159\u00edle\u017eitost \u2013 produkt na trhu chyb\u011bl, a tak spustili vlastn\u00ed e-shop.<\/p>\n\n\n\n<p><em>\u201eByla to j\u00edzda,\u201c <\/em>\u0159\u00edk\u00e1 dnes s \u00fasm\u011bvem. <em>\u201e\u010clov\u011bk se dost\u00e1v\u00e1 do debat s dodavateli, u\u010d\u00ed se celn\u00ed procesy a pochop\u00ed, \u017ee Evropa je mal\u00e1 a mus\u00ed se vydat do \u010c\u00edny.\u201c<\/em> Jeho prvn\u00edmi obchodn\u00edmi partnery byli dodavatel\u00e9 z eBay, proto\u017ee Aliexpress je\u0161t\u011b nebyl tak zn\u00e1m\u00fd. <em>\u201eDnes je obchodn\u00ed prost\u0159ed\u00ed \u00fapln\u011b jinde, ale tehdy bylo v\u0161echno jedno velk\u00e9 dobrodru\u017estv\u00ed.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reels Talk byAndr\u00e9 vlog #1: Tom\u00e1\u0161 Bzirsk\u00fd, Alex Gritsayev a Tino Hrn\u010diar | Behind the scenes\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/nHfwLPKN_eg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Packeta: Vstup do logistick\u00e9 sf\u00e9ry<\/h2>\n\n\n\n<p>Jako CMO Tom\u00e1\u0161 \u0159\u00eddil marketing cel\u00e9 skupiny <a href=\"https:\/\/www.packeta.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Packeta<\/a>, kam pat\u0159\u00ed i Z\u00e1silkovna. <em>\u201eBavila m\u011b my\u0161lenka vr\u00e1tit se zp\u00e1tky k marketingu, a tohle byla perfektn\u00ed p\u0159\u00edle\u017eitost,\u201c<\/em> vysv\u011btluje sv\u016fj kari\u00e9rn\u00ed posun. Tak\u00e9 p\u0159izn\u00e1v\u00e1, \u017ee pr\u00e1ce s energick\u00fdmi l\u00eddry jako Simona Kijonkov\u00e1 pro n\u011bj nebyla \u017e\u00e1dn\u00fdm \u0161okem: <em>\u201eM\u011bl jsem \u0161t\u011bst\u00ed pracovat s lidmi, jako je Tom\u00e1\u0161 \u010cupr, Dalibor Cicman nebo pr\u00e1v\u011b Simona. Co maj\u00ed spole\u010dn\u00e9ho? Absolutn\u00ed zap\u00e1len\u00ed, v\u00edru v to, co d\u011blaj\u00ed, a neuv\u011b\u0159iteln\u00fd drive.\u201c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nejv\u011bt\u0161\u00ed fuckup? Pokuta od finan\u010d\u00e1ku<\/h2>\n\n\n\n<p>Tom\u00e1\u0161 nen\u00ed typick\u00fdm mana\u017eerem, kter\u00fd by se zav\u0159el v kancel\u00e1\u0159i a delegoval \u00fakoly. <em>\u201eSed\u00edm mezi lidmi v t\u00fdmu, chci m\u00edt v\u0161echny informace z prvn\u00ed ruky,\u201c<\/em> popisuje sv\u016fj styl veden\u00ed. B\u011b\u017en\u00fd pracovn\u00ed den znamen\u00e1 pl\u00e1nov\u00e1n\u00ed, kontrolu dat a strategick\u00e9 meetingy. <em>\u201eM\u00e1m r\u00e1d \u010d\u00edsla, tak\u017ee se d\u00edv\u00e1m, jak dopadly v\u00fdsledky, co n\u00e1m funguje a co ne. Chceme se posouvat d\u00e1l,\u201c<\/em> dod\u00e1v\u00e1.<\/p>\n\n\n\n<p>A jak zvl\u00e1d\u00e1 pr\u00e1ci po probd\u011bl\u00e9 noci? <em>\u201eKdy\u017e m\u00e1m kocovinu, p\u0159ijdu tro\u0161ku pozd\u011bji,\u201c<\/em> p\u0159izn\u00e1v\u00e1 se sm\u00edchem. <em>\u201eAle mus\u00ed\u0161 to p\u0159ekonat, zabojovat a jet d\u00e1l.\u201c<\/em><\/p>\n\n\n\n<p>Nikdo nen\u00ed neomyln\u00fd a Tom\u00e1\u0161 se sv\u00fdmi nezdary netaj\u00ed. <em>\u201eV za\u010d\u00e1tc\u00edch podnik\u00e1n\u00ed jsem po\u0159\u00e1dn\u011b nerozum\u011bl n\u011bkter\u00fdm proces\u016fm a zapomn\u011bl nahl\u00e1sit n\u011bkter\u00e9 transakce. Skon\u010dilo to pokutou od finan\u010dn\u00edho \u00fa\u0159adu a celn\u00edmi opl\u00e9ta\u010dkami. Na tom jsem se hodn\u011b pou\u010dil,\u201c<\/em> \u0159\u00edk\u00e1. Dnes u\u017e si na finance d\u00e1v\u00e1 mnohem v\u011bt\u0161\u00ed pozor.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"4527\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-682x1024.jpeg\" alt=\"\" class=\"wp-image-4527\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-682x1024.jpeg 682w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-200x300.jpeg 200w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti-768x1152.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00858-ve-velke-velikosti.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"4528\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-682x1024.jpeg\" alt=\"\" class=\"wp-image-4528\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-682x1024.jpeg 682w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-200x300.jpeg 200w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti-768x1152.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00767-ve-velke-velikosti.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"4529\"  src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-682x1024.jpeg\" alt=\"\" class=\"wp-image-4529\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-682x1024.jpeg 682w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-200x300.jpeg 200w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti-768x1152.jpeg 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2025\/10\/DSC00829-ve-velke-velikosti.jpeg 853w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A co kdy\u017e zrovna nepracuje?<\/h2>\n\n\n\n<p>Kdy\u017e se Tom\u00e1\u0161 nepono\u0159uje do marketingov\u00fdch strategi\u00ed, r\u00e1d cestuje. Na seznamu neobl\u00edben\u00fdch m\u00edst m\u00e1 jednozna\u010dn\u011b Bangkok. <em>\u201eStr\u00e1vili jsme s man\u017eelkou dva m\u011bs\u00edce v Asii, a Bangkok byl nejhor\u0161\u00ed z\u00e1\u017eitek. Pro\u0161li jsme ho k\u0159\u00ed\u017eem kr\u00e1\u017eem, ale neokouzlil n\u00e1s.\u201c<\/em><\/p>\n\n\n\n<p>A pokud jde o modern\u00ed technologie? <em>\u201eChatGPT je dobr\u00fd pomocn\u00edk, ale po\u0159\u00e1d t\u011b nenahrad\u00ed,\u201c<\/em> \u0159\u00edk\u00e1. <em>\u201ePou\u017e\u00edv\u00e1m ho na re\u0161er\u0161e, ale kreativn\u00ed rozhodov\u00e1n\u00ed po\u0159\u00e1d mus\u00ed d\u011blat \u010dlov\u011bk.\u201c<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co bude d\u00e1l?<\/h2>\n\n\n\n<p>Tom\u00e1\u0161ova kari\u00e9rn\u00ed dr\u00e1ha se vyzna\u010duje t\u0159\u00edlet\u00fdmi cykly, kdy hled\u00e1 nov\u00e9 v\u00fdzvy. Co bude jeho dal\u0161\u00ed krok? <em>\u201eMoment\u00e1ln\u011b jsem spokojen\u00fd. M\u00e1m siln\u00fd t\u00fdm a bav\u00ed m\u011b pracovat na Packeta Group. Co bude za rok? To teprve uvid\u00edme,\u201c<\/em> uzav\u00edr\u00e1 s \u00fasm\u011bvem n\u00e1\u0161 Reels Talk byAndr\u00e9. Od t\u00e9 doby ale v\u00edme, \u017ee v prosinci 2024 v Packet\u011b skon\u010dil. Jeho t\u0159\u00edlet\u00fd cyklus se naplnil. Dle na\u0161ich dostupn\u00fdch informac\u00ed je od t\u00e9 doby na voln\u00e9 noze.&nbsp;<\/p>\n\n\n\n<p>Pokud t\u011b bav\u00ed p\u0159\u00edb\u011bhy inspirativn\u00edch lid\u00ed jako t\u0159eba Tom\u00e1\u0161 Bzirsk\u00fd, sleduj dal\u0161\u00ed rozhovory <a href=\"https:\/\/www.youtube.com\/playlist?list=PLH6xiUDhXeX4QCPviFDJIyy7bSxncdV6e\" target=\"_blank\" rel=\"noreferrer noopener\">Reels Talk byAndr\u00e9 na m\u00e9m YouTube<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reels Talk byAndr\u00e9 #1 | Kolik by cht\u011bl vyd\u011bl\u00e1vat Tom\u00e1\u0161 Bzirsk\u00fd a kam by se nikdy nevr\u00e1til?\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/g7lrU--RJ0g?start=525&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tom\u00e1\u0161 Bzirsk\u00fd je jm\u00e9no, kter\u00e9 rezonuje v \u010desk\u00e9 e-commerce. Zku\u0161enosti sb\u00edral nejen v online prodeji, ale i v oblasti marketingu a strategick\u00e9ho veden\u00ed firem. Od vlastn\u00edho podnik\u00e1n\u00ed s prodlu\u017eov\u00e1n\u00edm vlas\u016f p\u0159es marketingov\u00e9 \u0159\u00edzen\u00ed v GymBeam a online supermarketech jako Rohl\u00edk a Ko\u0161\u00edk a\u017e po roli Head of Group Marketing ve skupin\u011b Packeta. V Packet\u011b skon\u010dil [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[120,5],"tags":[87,30,8,181,96,122,101,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tom\u00e1\u0161 Bzirsk\u00fd: Od prodlou\u017een\u00fdch vlas\u016f k leadershipu v Packet\u011b | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"description\" content=\"Tom\u00e1\u0161 Bzirsk\u00fd pro\u0161el cestou od e-shopu s prodlou\u017een\u00fdmi vlasy p\u0159es Rohl\u00edk, GymBeam a Ko\u0161\u00edk a\u017e do veden\u00ed marketingu v Packeta Group. 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