{"id":3028,"date":"2024-04-01T10:50:42","date_gmt":"2024-04-01T08:50:42","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=3028"},"modified":"2024-12-11T21:35:07","modified_gmt":"2024-12-11T20:35:07","slug":"tour-de-e-commerce-vol-7-kde-jsem-nebyl-a-kam-vyrazit-do-leta","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2024\/04\/01\/tour-de-e-commerce-vol-7-kde-jsem-nebyl-a-kam-vyrazit-do-leta\/","title":{"rendered":"Tour de e-commerce vol7: Kde jsem (ne)byl a kam vyrazit do l\u00e9ta"},"content":{"rendered":"\n

Jak to vypadalo od ledna do b\u0159ezna a co n\u00e1s \u010dek\u00e1 do za\u010d\u00e1tku l\u00e9ta? Tyhle moje form\u00e1ty \u010dl\u00e1nk\u016f u\u017e zn\u00e1te, p\u00ed\u0161u je pro p\u0159ehled, abyste v\u011bd\u011bli, jak\u00e9 akce d\u00e1vaj\u00ed smysl, nebo kam se vyplat\u00ed j\u00edt. To v\u0161e se tady dozv\u00edte a na konci najdete taky tipy na akce, kam v n\u00e1sleduj\u00edc\u00edch 3 m\u011bs\u00edc\u00edch ur\u010dit\u011b vyrazit. <\/p>\n\n\n\n

Nesta\u010d\u00ed v\u00e1m vid\u011bt akce v E-commerce kalend\u00e1\u0159i<\/a>? Chcete v\u011bd\u011bt o ka\u017ed\u00e9 akci n\u011bco v\u00edc? K tomu v\u00e1m zaru\u010den\u011b pom\u016f\u017ee m\u016fj nov\u00fd web E-COMMERCE AKCE<\/a>, kde najdete v\u0161echny akce na jednom m\u00edst\u011b s mo\u017enost\u00ed pr\u00e9miov\u00e9ho p\u0159\u00edstupu. Eventy m\u016f\u017eete dokonce r\u016fzn\u011b filtrovat podle toho, co p\u0159esn\u011b hled\u00e1te. Tak se na n\u011bj nezapome\u0148te pod\u00edvat.<\/p>\n\n\n\n

Such\u00fd leden<\/h2>\n\n\n\n

V lednu jsem za\u010dal velmi zlehka, vracel jsem se toti\u017e z na\u0161eho cestov\u00e1n\u00ed po Thajsku<\/a>. Mimo e-commerce akc\u00ed p\u00ed\u0161u toti\u017e i o na\u0161em cestov\u00e1n\u00ed<\/a>. V\u011bd\u011bli jste to? <\/p>\n\n\n\n

Vlastn\u011b jsem v lednu ani jednu akci nenav\u0161t\u00edvil, ale za zm\u00ednku ur\u010dit\u011b stoj\u00ed E-mail Restart<\/a>, kter\u00fd po\u0159\u00e1d\u00e1 Taste. I o n\u011bm se do\u010dtete na m\u00e9m webu<\/a>. Zvl\u00e1\u0161tn\u00ed co, kdy\u017e jsem tam nebyl? No jo, jsem v\u0161ude, i kdy\u017e tam nejsem. M\u00e1m na to lidi.<\/p>\n\n\n\n

Ka\u017edop\u00e1dn\u011b konec ledna a za\u010d\u00e1tek \u00fanora se nesl ve znamen\u00ed nov\u00e9ho projektu Reels Talk byAndr\u00e9<\/a>, kter\u00fd jsem za\u010dal se sv\u00fdm t\u00fdmem p\u0159ipravovat u\u017e na konci minul\u00e9ho roku. V tuhle chv\u00edli si m\u016f\u017eete pustit u\u017e 4 rozhovory, a to s Tom\u00e1\u0161em Bzirsk\u00fdm<\/a>, Tinem Hrn\u010di\u00e1rem<\/a>, Alexem Gritsayevem<\/a> a Daliborem Cicmanem<\/a>. Na m\u00e9m YouTube kan\u00e1le<\/a> najdete prvn\u00edch 10 minut a pokud je chcete vid\u011bt kompletn\u00ed, mus\u00edte zav\u00edtat na m\u00e9 Herohero<\/a>. P\u0159\u00edpadn\u011b se nala\u010fte upout\u00e1vkami na Instagramu<\/a>, kde jsou ty nejz\u00e1sadn\u011bj\u0161\u00ed informace, kter\u00e9 dle n\u00e1s zazn\u011bly. <\/p>\n\n\n\n

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Na\u0161lapan\u00fd \u00fanor po cel\u00e9 \u010cR<\/h2>\n\n\n\n

Te\u010f ale zp\u00e1tky k event\u016fm. Za\u010d\u00e1tkem \u00fanora jsem byl na nov\u00e9 akci ECOMMERCE PRAGUE<\/a>, kter\u00e1 se zam\u011b\u0159uje prim\u00e1rn\u011b na expanzi. Mus\u00edm \u0159\u00edct, \u017ee prvn\u00ed ro\u010dn\u00edk se vyvedl. Bude dal\u0161\u00ed? T\u011b\u017eko \u0159\u00edct! <\/p>\n\n\n\n

T\u00fdden potom jsem vyrazil na dal\u0161\u00ed ze s\u00e9rie ShopMasters<\/a>, kter\u00e9 po\u0159\u00e1d\u00e1 Ecomail<\/a>, Heureka<\/a>, Shoptet<\/a> a Z\u00e1silkovna<\/a>. Tentokr\u00e1t t\u00e9matem byla retence z\u00e1kazn\u00edk\u016f. Zaj\u00edmav\u00e9 p\u0159edn\u00e1\u0161ky, je\u0161t\u011b zaj\u00edmav\u011bj\u0161\u00ed jm\u00e9na na mastermindech a o networkingu do r\u00e1na nemluv\u011b. Pokud nav\u0161t\u011bvujete eventy kv\u016fli obsahu i networkingu, tak byste ShopMasters ur\u010dit\u011b nem\u011bli vynechat. <\/p>\n\n\n\n

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Dal\u0161\u00ed t\u00fdden se v\u0161ichni marke\u0165\u00e1ci p\u0159esunuli do Brna, teda ne \u00fapln\u011b v\u0161ichni, ale v\u00edce ne\u017e 1 000 se jich tam se\u0161lo. Marketing Festival<\/a> byl natolik bo\u017e\u00ed, \u017ee se o n\u011bm do\u010dtete na m\u00e9m blogu<\/a>. Taky si m\u016f\u017eete pustit vlog z nat\u00e1\u010den\u00ed<\/a> Reels Talku s Daliborem Cicmanem a st\u0159\u00edpkama z Marketing Festivalu. A taky u\u017e se v\u00ed, \u017ee p\u0159\u00ed\u0161t\u00ed rok se MKT Fest do Brna vr\u00e1t\u00ed. T\u011b\u0161\u00edte se? J\u00e1 jo! <\/p>\n\n\n\n

Pomalu, ale jist\u011b se bl\u00ed\u017e\u00edm ke konci \u00fanora, co\u017e jako u\u017e tradi\u010dn\u011b znamen\u00e1 Czech Online Expo<\/a>. To jsem nav\u0161t\u00edvil jen prvn\u00ed den v\u010detn\u011b afterparty. A\u017e na p\u00e1r organiza\u010dn\u00edch drobnost\u00ed si mysl\u00edm, \u017ee akci, kterou loni koupil Smartemailing<\/a>, posunuli o trochu v\u00fd\u0161 a dok\u00e1zali, \u017ee COE tu s n\u00e1mi je\u0161t\u011b bude. <\/p>\n\n\n\n

U\u017e se pomalu, ale jist\u011b p\u0159ipravuji na nejv\u00fd\u017eivn\u011bj\u0161\u00ed networking aka Meet&Deal<\/a> vol2. Jak ten dopadl? Naprosto skv\u011ble! Tak\u0159ka 200 lid\u00ed v eventov\u00e9m prostoru V\u00e1clav\u00e1k22<\/a> networkuje bav\u00ed se a jsou tam kv\u016fli domlouv\u00e1n\u00ed deal\u016f. Jak to dopadlo, op\u011bt jsem se rozepsal v reportu Meet&Deal vol2: Rekord \u00fa\u010dastn\u00edk\u016f, drink\u016f a kolektivn\u00ed p\u0159\u00edsp\u011bvek na dobrou v\u011bc<\/a>.<\/p>\n\n\n\n

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B\u0159eznov\u00e1 pauzi\u010dka<\/h2>\n\n\n\n

V b\u0159eznu jsem si po Meet&Deal<\/a> musel d\u00e1t trochu oraz, ale za zm\u00ednku ur\u010dit\u011b stoj\u00ed Marketingov\u00fd \u0160tvrtok<\/a> v Ko\u0161ic\u00edch, kde tentokr\u00e1t p\u0159edn\u00e1\u0161el Patrik<\/a> z Ecomailu<\/a>, co\u017e domluvila moje mali\u010dkost. Taky mus\u00edm zm\u00ednit E-commerce Day<\/a>, kter\u00fd prob\u011bhl 23. 3., a st\u00e1l za to.<\/p>\n\n\n\n

Co bude d\u00e1l a kde se ur\u010dit\u011b potk\u00e1me<\/h2>\n\n\n\n

Vezmeme to hezky popo\u0159ad\u011b. <\/p>\n\n\n\n

4. 4. 2024 se vid\u00edme na BaseLinker Expo<\/a> ur\u010den\u00e9 pro e-shopy, e-commerce prodejce a distributory, kter\u00e9 zaj\u00edm\u00e1 roz\u0161\u00ed\u0159en\u00ed prodej\u016f na nov\u00e9 prodejn\u00ed kan\u00e1ly. <\/p>\n\n\n\n

11. 4. 2024 je dle m\u00e9ho E-commerce kalend\u00e1\u0159e<\/a> asi 5 akc\u00ed, od Mlad\u00e9 \u010cesko od Forbes<\/a> p\u0159es E-commerce Day Bratislava<\/a> po 15. vyhl\u00e1\u0161en\u00ed cen ShopRoku<\/a>! Potk\u00e1me se tam? <\/p>\n\n\n\n

15. 5. 2024 se kon\u00e1 dal\u0161\u00ed ro\u010dn\u00edk konference Reshoper<\/a>. Ten propoj\u00ed celou e-commerce komunitu od majitel\u016f e-shop\u016f po dodavatele e-commerce slu\u017eeb. Nebude chyb\u011bt ani poradensk\u00e1 z\u00f3na s dvac\u00edtkou profesion\u00e1l\u016f. <\/p>\n\n\n\n

23. 5. 2024 oslav\u00edme 10. let Ecomailu<\/a>. Sice u\u017e tam nejsem, ale jak z\u00e1kazn\u00edkem, tak byznys partnerem st\u00e1le jsem. <\/p>\n\n\n\n

28. 5. 2024 najdete m\u011b a m\u016fj t\u00fdm v Meet&Deal Lounge<\/a> na akci GECOM CON<\/a>, kter\u00e1 se kon\u00e1 v Martinick\u00e9m Pal\u00e1ci a p\u0159iv\u00edt\u00e1 a\u017e 1 500 \u00fa\u010dastn\u00edk\u016f. <\/p>\n\n\n\n

20. 6. 2024 n\u00e1s \u010dek\u00e1 Creative Restart<\/a>. Kdo pravideln\u011b \u010dte m\u00e9 \u010dl\u00e1nky, v\u00ed, \u017ee Restart\u016fm<\/a> od Taste<\/a> fand\u00edm. A tento ro\u010dn\u00edk, kter\u00fd zkoum\u00e1 na kreativitu z r\u016fzn\u00fdch \u00fahl\u016f a jej\u00ed vztah k marketingu, si rozhodn\u011b nenech\u00e1m uj\u00edt.<\/p>\n\n\n\n

24. 6. 2024 se kon\u00e1 TOP 100 e-shop\u016f by CzechCrunch<\/a>. Sleduj E-commerce kalend\u00e1\u0159<\/a> pro bli\u017e\u0161\u00ed info. <\/p>\n\n\n\n

25. 6. 2024 se spole\u010dn\u011b nalad\u00edme na l\u00e9to nejv\u00fd\u017eivn\u011bj\u0161\u00edm networkingem v \u010cR v pod\u00e1n\u00ed Meet&Deal Summer Edition<\/a>. Pak si kone\u010dn\u011b d\u00e1me letn\u00ed pauzu! <\/p>\n\n\n\n

Ale nebojte, za\u010d\u00e1tkem \u010dervence p\u0159ijdu s dal\u0161\u00edm reportem, kde si pak budete moc napl\u00e1novat i z\u00e1\u0159\u00ed, \u0159\u00edjen a listopad! Tak zat\u00edm. <\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Jak to vypadalo od ledna do b\u0159ezna a co n\u00e1s \u010dek\u00e1 do za\u010d\u00e1tku l\u00e9ta? Tyhle moje form\u00e1ty \u010dl\u00e1nk\u016f u\u017e zn\u00e1te, p\u00ed\u0161u je pro p\u0159ehled, abyste v\u011bd\u011bli, jak\u00e9 akce d\u00e1vaj\u00ed smysl, nebo kam se vyplat\u00ed j\u00edt. To v\u0161e se tady dozv\u00edte a na konci najdete taky tipy na akce, kam v n\u00e1sleduj\u00edc\u00edch 3 m\u011bs\u00edc\u00edch ur\u010dit\u011b vyrazit.  […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[21,59],"tags":[87,46,50,47,8,57,101,108],"acf":[],"yoast_head":"\nTour de e-commerce vol7: Kde jsem (ne)byl a kam vyrazit do l\u00e9ta | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"description\" content=\"Jak to vypadalo na \u010desk\u00e9 a slovensk\u00e9 e-commerce sc\u00e9n\u011b od ledna do b\u0159ezna a jak\u00e9 eventy, kam stoj\u00ed za to vyrazit, v\u00e1s \u010dekaj\u00ed a\u017e do za\u010d\u00e1tku l\u00e9ta?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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