- \n
- Jak vybrat spr\u00e1vn\u00e9ho influencera<\/li>\n\n\n\n
- \u010c\u00edm zv\u00fd\u0161it sv\u00e9 \u0161ance na \u00fasp\u011bch<\/li>\n\n\n\n
- Jak influencery (ne)odradit<\/li>\n\n\n\n
- Zku\u0161enosti influencer\u016f s komunikac\u00ed se zna\u010dkami<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/11\/infulenceri1-1024x670.jpeg\")
<\/a><\/figure>\n\n\n\nV\u00fdb\u011br spr\u00e1vn\u00e9ho influencera je must have <\/h2>\n\n\n\n
Ne\u017e v\u00e1s napadne oslovit n\u011bjak\u00e9ho influencera, m\u011bli byste si dob\u0159e rozmyslet, co od takov\u00e9 spolupr\u00e1ce v\u016fbec \u010dek\u00e1te. Chcete propagovat nov\u00fd produkt? Z\u00edskat nov\u00e9 z\u00e1kazn\u00edky nebo roz\u0161\u00ed\u0159it pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce? Nebo komunikovat novinky? To v\u0161echno je rozhoduj\u00edc\u00ed p\u0159i v\u00fdb\u011bru. <\/p>\n\n\n\n
V\u00edte, \u017ee nez\u00e1le\u017e\u00ed na po\u010dtu sleduj\u00edc\u00edch? Teda to samoz\u0159ejm\u011b taky, ale mnohem zaj\u00edmav\u011bj\u0161\u00ed pro v\u00e1s budou dal\u0161\u00ed faktory, jako nap\u0159\u00edklad publikum, kter\u00e9 dan\u00fd influencer zasahuje, zapojen\u00ed u\u017eivatel\u016f a tak d\u00e1le. P\u0159i v\u00fdb\u011bru influencera se zam\u011b\u0159te na v\u011bci, kter\u00e9 sd\u00edl\u00ed, nebo zda v\u00e1m sed\u00ed jeho styl komunikace a hodnoty. Pak u\u017e jen sta\u010d\u00ed influencera oslovit se zaj\u00edmavou nab\u00eddkou a b\u00fdt trp\u011bliv\u00fd.<\/p>\n\n\n\n
S v\u00fdb\u011brem v\u00e1m do budoucna pom\u016f\u017ee IMBase.app<\/a> \ud83d\udc40<\/p>\n\n\n\n
Takhle (ne)zv\u00fd\u0161\u00edte sv\u00e9 \u0161ance<\/h2>\n\n\n\n
P\u0159ijmout \u010di nep\u0159ijmout? To je ot\u00e1zka, kterou si denn\u011b pokl\u00e1d\u00e1 spousta influencer\u016f. Nebo sp\u00ed\u0161 p\u0159e\u010d\u00edst nebo nechat b\u00fdt? V\u011b\u0159te tomu, \u017ee t\u011bm zaj\u00edmav\u011bj\u0161\u00edm influencer\u016fm chod\u00ed des\u00edtky nab\u00eddek na spolupr\u00e1ci t\u00fddn\u011b, a\u0165 u\u017e do e-mailu nebo do DM\u2019s. <\/p>\n\n\n\n
Dejte si tak z\u00e1le\u017eet na ka\u017ed\u00e9 mali\u010dkosti. Rozhodnout mohou i detaily. Se z\u00edsk\u00e1n\u00edm pozornosti je to stejn\u00e9 jako u reklamn\u00edch text\u016f. M\u00e1te m\u00e1lo \u010dasu, m\u00e1lo prostoru a mus\u00edte ze sebe vym\u00e1\u010dknout maximum. <\/p>\n\n\n\n
Krom\u011b finan\u010dn\u00edho ohodnocen\u00ed, kter\u00e9mu jsem se v\u011bnoval v jedni\u010dce<\/a>, je pro influencera rozhoduj\u00edc\u00ed nap\u0159\u00edklad proveden\u00ed a pr\u016fb\u011bh spolupr\u00e1ce. Ka\u017ed\u00fd z nich m\u00e1 sv\u016fj styl a jejich kreativita \u010dasto nebere konce. To byste m\u011bli br\u00e1t p\u0159i stanovov\u00e1n\u00ed podm\u00ednek v potaz. Sv\u011b\u0159te jim ztv\u00e1rn\u011bn\u00ed spolupr\u00e1ce a nechte voln\u00fd pr\u016fchod jejich fantazii. Zp\u016fsob interpretace influencer\u016f je d\u016fvod, pro\u010d je lid\u00e9 r\u00e1di sleduj\u00ed, a tak by m\u011bla b\u00fdt placen\u00e1 reklama autentick\u00e1. Koneckonc\u016f proto jste si dan\u00e9ho influencera vybrali, ne? <\/p>\n\n\n\n
A na co si d\u00e1t bacha?<\/h2>\n\n\n\n
Na tohle neplat\u00ed \u017e\u00e1dn\u00e9 univerz\u00e1ln\u00ed pravidlo, ale p\u00e1r typick\u00fdch faktor\u016f se najde. Jeden z nich jsme rozebrali v jedni\u010dce, a to je \u010dasov\u00fd pres a netrp\u011blivost. Nikdo nem\u00e1 r\u00e1d, kdy\u017e se na n\u011bj tla\u010d\u00ed. Myslete na to, \u017ee influence\u0159i mohou m\u00edt i v\u00edce rozjet\u00fdch spoluprac\u00ed najednou. Zkr\u00e1tka ne\u010dekaj\u00ed na to, a\u017e se jim ozv\u011bte zrovna vy. N\u00e1tlak je m\u016f\u017ee hodn\u011b rychle odradit. <\/p>\n\n\n\n
Pro influencery je st\u011b\u017eejn\u00ed jejich pov\u011bst a pokud se kolem va\u0161\u00ed zna\u010dky za\u010dnou rojit spekulace, nebo se stane st\u0159edem kontroverze, mohou m\u00edt obavy o sebe a rad\u011bji se od spolupr\u00e1ce distancuj\u00ed. A co exkluzivita? Je jednou z va\u0161ich podm\u00ednek? To influence\u0159i neradi sly\u0161\u00ed. Pokud vy\u017eadujete p\u0159\u00edli\u0161nou exkluzivitu a oni u\u017e nebudou moct d\u00e1l spolupracovat s jin\u00fdmi zna\u010dkami, s\u00e1hnete jim na jejich p\u0159\u00edjmy. A to by v\u00e1s v podob\u011b kompenzace mohlo st\u00e1t spoustu pen\u011bz nav\u00edc.<\/p>\n\n\n\n
Co \u0159\u00edkaj\u00ed sami influence\u0159i<\/h2>\n\n\n\n
Pro lep\u0161\u00ed pochopen\u00ed, jak s influencery komunikovat, jsem se obr\u00e1til na n\u011bkolik z nich. Polo\u017eil jsem jim p\u00e1r ot\u00e1zek a jejich odpov\u011bdi si m\u016f\u017eete p\u0159e\u010d\u00edst n\u00ed\u017ee. Pokud v\u00e1s zaj\u00edmaj\u00ed reakce dal\u0161\u00edch influencer\u016f, mrkn\u011bte na prvn\u00ed d\u00edl<\/a>. <\/p>\n\n\n\n
Oslovil jsem i BF Company, marketingovou agenturu zam\u011b\u0159enou na influencer marketing a m\u00f3dn\u00ed styling. Spolupracuj\u00ed se spoustou influencer\u016f, a tak mi poskytli pohled z druh\u00e9 strany.<\/p>\n\n\n\n
\n\n\n\nLea Sk\u00e1lov\u00e1 (@leaskalova<\/a>)<\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/11\/leaskalova.jpg\")
<\/a><\/figure>\n\n\n\n- \n
- 50,4k sleduj\u00edc\u00edch<\/li>\n\n\n\n
- finalistka sout\u011b\u017ee MasterChef 2019<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong><\/h4>\n\n\n\n
Pokud m\u011b spolupr\u00e1ce zaujme, reaguji v podstat\u011b hned, jak si to p\u0159e\u010dtu. Pokud to odlo\u017e\u00edm, v\u011bt\u0161inou u\u017e se k tomu nevr\u00e1t\u00edm, proto\u017ee na to zapomenu. \ud83d\ude02<\/em><\/p>\n\n\n\n
Zm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se nejedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong><\/h4>\n\n\n\n
Ano, zm\u011bn\u00ed. Barterov\u00e9 spolupr\u00e1ce u\u017e skoro ned\u011bl\u00e1m. A jeliko\u017e je moje prezentace v\u011bt\u0161inou zalo\u017eena na receptu, tak zabere spoustu \u010dasu. Nav\u00edc je to i finan\u010dn\u011b n\u00e1ro\u010dn\u00e9, tud\u00ed\u017e si barter nem\u016f\u017eu ani dovolit. <\/em><\/p>\n\n\n\n
M\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup?<\/strong><\/h4>\n\n\n\n
Stra\u0161n\u011b z\u00e1le\u017e\u00ed na druhu spolupr\u00e1ce. Jsem schopn\u00e1 m\u00edt hotov\u00fd prvn\u00ed v\u00fdstup do t\u00fddne, ale n\u011bco zabere i m\u011bs\u00edce. Nap\u0159\u00edklad na n\u011bjak\u00e9 n\u00e1ro\u010dn\u011bj\u0161\u00ed vybaven\u00ed do kuchyn\u011b pot\u0159ebuju dokonce i r\u016fzn\u00e1 \u0161kolen\u00ed, abych v\u0161e prezentovala spr\u00e1vn\u011b. <\/em><\/p>\n\n\n\n
Kolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong><\/h4>\n\n\n\n
Zhruba t\u0159i t\u00fddn\u011b.<\/em><\/p>\n\n\n\n
Kolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong><\/h4>\n\n\n\n
Zhruba 6 st\u00e1l\u00fdch a k tomu jsou n\u00e1razov\u00e9, kter\u00e9 se sice opakuj\u00ed, ale ne m\u011bs\u00ed\u010dn\u011b. Jednor\u00e1zov\u00fdm spoluprac\u00edm se sna\u017e\u00edm vyh\u00fdbat.<\/em><\/p>\n\n\n\n
Milan Pol\u00e1k (@milanpolak<\/a><\/strong>)<\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/11\/milanpolak.jpeg\")
<\/a><\/figure>\n\n\n\n- \n
- 24,4k sleduj\u00edc\u00edch<\/li>\n\n\n\n
- ex-CEO Zootu, kter\u00fd je moment\u00e1ln\u011b na stop\u011b zaj\u00edmav\u00fdch projekt\u016f<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong><\/h4>\n\n\n\n
V\u011bt\u0161inou do druh\u00e9ho dne. Sna\u017e\u00edm se f\u00e9rov\u011b odpov\u011bd\u011bt, i kdy\u017e nem\u00e1m z\u00e1jem o danou spolupr\u00e1ci.<\/em><\/p>\n\n\n\n
Zm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se nejedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong><\/h4>\n\n\n\n
Na rovinu ano. Finan\u010dn\u00ed pln\u011bn\u00ed m\u00e1 pro m\u011b nepom\u011brn\u011b v\u011bt\u0161\u00ed hodnotu ne\u017e barter. A\u010d kombinace barter a finan\u010dn\u00ed pln\u011bn\u00ed d\u00e1v\u00e1 nejv\u011bt\u0161\u00ed logiku v tom, \u017ee by influencer v\u017edy m\u011bl produkty re\u00e1ln\u011b pou\u017e\u00edvat, aby bylo cel\u00e9 promo uv\u011b\u0159iteln\u00e9 a logick\u00e9.<\/em><\/p>\n\n\n\n
M\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup?<\/strong><\/h4>\n\n\n\n
Pr\u016fm\u011brn\u011b tak t\u00fdden a\u017e t\u0159i t\u00fddny. Domluva podm\u00ednek, smlouva, p\u0159ed\u00e1n\u00ed produkt\u016f, brief, nato\u010den\u00ed nebo nafocen\u00ed v\u00fdstup\u016f, schv\u00e1len\u00ed, postov\u00e1n\u00ed. Nen\u00ed toho m\u00e1lo.<\/em><\/p>\n\n\n\n
Kolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong><\/h4>\n\n\n\n
Moc ne, v pr\u016fm\u011bru tak \u010dty\u0159i m\u011bs\u00ed\u010dn\u011b. Vyberu v\u011bt\u0161inou tak dv\u011b. Ale m\u011b influ spolupr\u00e1ce ne\u017eiv\u00ed a nechci d\u011blat v\u0161e. T\u00edm se sna\u017e\u00edm b\u00fdt trochu unik\u00e1tn\u00ed.<\/em><\/p>\n\n\n\n
Kolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong><\/h4>\n\n\n\n
Asi 2 plus m\u00e9 vlastn\u00ed projekty. A t\u0159et\u00ed je na cest\u011b. Jde o rumy, co\u017e je moje srdcovka, tak na tu se t\u011b\u0161\u00edm.<\/em><\/p>\n\n\n\n
Tereza Hud\u00e1kov\u00e1 (@tereza_hudakova<\/a><\/strong>)<\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/11\/Snimek-obrazovky-2023-11-07-v-10.17.56-889x1024.jpg\")
<\/a><\/figure>\n\n\n\n- \n
- 20,2k sleduj\u00edc\u00edch<\/li>\n\n\n\n
- Supermiss 2018 a lifestylov\u00e1 influencerka s nad\u0161en\u00edm pro cestov\u00e1n\u00ed <\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong><\/h4>\n\n\n\n
Proto\u017ee, j\u00e1 sama d\u011bl\u00e1m influencer marketing, sna\u017e\u00edm se na spolupr\u00e1ce odpov\u00eddat co nejrychleji. Pokud se tak nestane do t\u00fddne, je to v\u011bt\u0161inou z d\u016fvodu, \u017ee zpr\u00e1va zapadne do \u017e\u00e1dost\u00ed mezi nab\u00eddky typu sugar daddy, promotion apod. \ud83d\ude01<\/em><\/p>\n\n\n\n
Zm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se nejedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed? <\/strong><\/h4>\n\n\n\n
Nezm\u011bn\u00ed, v dne\u0161n\u00ed dob\u011b je toti\u017e v\u011bt\u0161inou barterov\u00e9 pln\u011bn\u00ed ve fin\u00e1le o dost vy\u0161\u0161\u00ed, ne\u017e p\u0159\u00edpadn\u00e9 finan\u010dn\u00ed ohodnocen\u00ed.<\/em><\/p>\n\n\n\n
M\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup?<\/strong><\/h4>\n\n\n\n
Jeliko\u017e nejsem klasick\u00fd influencer, ale modelka, vyfotit obsah mi trv\u00e1 p\u00e1r dn\u00ed. Na m\u00e9m profilu naleznete v podstat\u011b jen dlouhodob\u00e9 spolupr\u00e1ce, tam u\u017e je to tak propojen\u00e9, \u017ee prvn\u00ed v\u00fdstup jsem schopn\u00e1 p\u0159idat klidn\u011b do t\u00fddne. <\/em><\/p>\n\n\n\n
Pokud jde v\u0161ak o produkty, kter\u00e9 je pot\u0159eba testovat del\u0161\u00ed dobu, d\u00e1v\u00e1m si s fin\u00e1ln\u00edm v\u00fdstupem na \u010das. Nechci lidem doporu\u010dovat n\u011bco, za \u010d\u00edm si nestoj\u00edm. (Tuto informaci v\u0161ak hl\u00e1s\u00edm klient\u016fm dop\u0159edu.)<\/em><\/p>\n\n\n\n
Kolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong><\/h4>\n\n\n\n
To hodn\u011b z\u00e1le\u017e\u00ed na obdob\u00ed, situaci. <\/em><\/p>\n\n\n\n
Kdy\u017e cestuji, dost\u00e1v\u00e1m v\u00edce nab\u00eddek na spolupr\u00e1ce t\u0159eba 3-5 t\u00fddn\u011b \u2013 je to zp\u016fsobeno t\u00edm, \u017ee na cest\u00e1ch jsem na s\u00edt\u00edch v\u00edc aktivn\u00ed. Jindy jsou obdob\u00ed, kdy mi spolupr\u00e1ci n\u011bkdo nab\u00eddne t\u0159eba jen 2-3x do m\u011bs\u00edce. Jedn\u00e1 se klasicky o obdob\u00ed, kdy m\u00e1m hodn\u011b zak\u00e1zek a nem\u00e1m \u010das nebo chu\u0165 sd\u00edlet tolik v\u011bc\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. <\/em><\/p>\n\n\n\n
Kolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong><\/h4>\n\n\n\n
Moment\u00e1ln\u011b m\u00e1m cca 4-5 dlouhodob\u00fdch spoluprac\u00ed. Sna\u017e\u00edm se d\u011blat pouze spolupr\u00e1ce, kter\u00e9 mi d\u00e1vaj\u00ed smysl a sed\u00ed k moj\u00ed osob\u011b.<\/em><\/p>\n\n\n\n
Kuba Feranec (@kubaferanec<\/a><\/strong>)<\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/11\/kubaferanec-1012x1024.jpg\")
<\/a><\/figure>\n\n\n\n- \n
- 4,4k sleduj\u00edc\u00edch<\/li>\n\n\n\n
- CEO of @bfcompany<\/a><\/li>\n\n\n\n
- BF company<\/a> je kreativn\u00ed marketingov\u00e1 agentura zam\u011b\u0159en\u00e1 na influencer marketing a m\u00f3dn\u00ed styling<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b influence\u0159i reaguj\u00ed na nab\u00eddku spolupr\u00e1ce? <\/strong><\/h4>\n\n\n\n
Je to individu\u00e1ln\u00ed – influence\u0159i, se kter\u00fdmi d\u011bl\u00e1me dlouhodob\u011b a m\u00e1me s nimi dobr\u00e9 vztahy, odpov\u00eddaj\u00ed ihned. P\u0159i navazov\u00e1n\u00ed nov\u00fdch spoluprac\u00ed trv\u00e1 odpov\u011b\u010f a\u017e dny. P\u0159\u00edpadn\u011b jsou rychlej\u0161\u00ed na SMS konverzaci ne\u017e v mailech.<\/em><\/p>\n\n\n\n
Zm\u011bn\u00ed se p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edte, \u017ee se nejedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong><\/h4>\n\n\n\n
ANO, p\u0159i finan\u010dn\u00ed odm\u011bn\u011b je lep\u0161\u00ed spolupr\u00e1ce, co se t\u00fdk\u00e1 i pln\u011bn\u00ed a spolehlivosti.<\/em><\/p>\n\n\n\n
Jak dlouho v\u00e1m v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu a\u017e po prvn\u00ed v\u00fdstup? <\/strong><\/h4>\n\n\n\n
Minim\u00e1ln\u011b 14 dn\u00ed – domluva, v\u00fdb\u011br zbo\u017e\u00ed, odesl\u00e1n\u00ed, nafocen\u00ed a schv\u00e1len\u00ed.<\/em><\/p>\n\n\n\n
Kolik nab\u00eddek v pr\u016fm\u011bru pos\u00edl\u00e1te (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong><\/h4>\n\n\n\n
Ze strany agentury po\u0161leme pro influencery cca 15 nab\u00eddek denn\u011b.<\/em><\/p>\n\n\n\n
Kolik aktivn\u00edch spoluprac\u00ed je podle v\u00e1s v po\u0159\u00e1dku? <\/strong><\/h4>\n\n\n\n
Ide\u00e1ln\u011b by m\u011bl m\u00edt influencer max 6 spoluprac\u00ed m\u011bs\u00ed\u010dn\u011b, aby se nekryly a nem\u011bl t\u011bch spoluprac\u00ed a\u017e moc a byl st\u00e1le zaj\u00edmav\u00fd pro sleduj\u00edc\u00ed a ne jen prodejn\u00ed kan\u00e1l. Ale existuj\u00ed influence\u0159i, kte\u0159\u00ed maj\u00ed i v jednom dni 6 spoluprac\u00ed.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
Posledn\u00ed dobou se s influencer marketingem roztrhl pytel a stala se z n\u011bj jedna z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch marketingov\u00fdch forem v\u016fbec. Komunikace s influencery je kl\u00ed\u010dov\u00fdm faktorem pro \u00fasp\u011bch kampan\u00ed, co\u017e potvrzuj\u00ed i sami influence\u0159i. Podm\u00ednky spolupr\u00e1ce by m\u011bly b\u00fdt v\u00fdhodn\u00e9 pro ob\u011b strany. Zn\u00ed to jednodu\u0161e, ale ne v\u017edy tomu tak je. Jak na to a […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,21,563],"tags":[103,87,6,7,102,8,13],"acf":[],"yoast_head":"\n
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