{"id":2591,"date":"2023-10-21T20:36:29","date_gmt":"2023-10-21T18:36:29","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=2591"},"modified":"2023-11-17T16:58:25","modified_gmt":"2023-11-17T15:58:25","slug":"brand-talk-by-jakub-kantor-mam-5-znacek-vybudoval-jsem-brand","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2023\/10\/21\/brand-talk-by-jakub-kantor-mam-5-znacek-vybudoval-jsem-brand\/","title":{"rendered":"BRAND TALK by Jakub Kantor: M\u00e1m 5 zna\u010dek. Vybudoval jsem brand?"},"content":{"rendered":"\n<p>Jsou to zhruba t\u0159i t\u00fddny, co jsem se objevil v podcastu <a href=\"https:\/\/jakubkantor.cz\/brandtalk\/\" target=\"_blank\" rel=\"noreferrer noopener\">BRAND TALK<\/a> od <a href=\"https:\/\/jakubkantor.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jakuba Kantora<\/a> \u2013&nbsp;Brand strat\u00e9ga &amp; architekta. Kuba si zve do sv\u00e9ho podcastu inspiruj\u00edc\u00ed hosty, za kter\u00fdmi vyr\u00e1\u017e\u00ed nap\u0159\u00ed\u010d republikou a prob\u00edr\u00e1 s nimi branding, marketing, zna\u010dky a byznys. A p\u0159esn\u011b tohle v\u0161echno a spoustu dal\u0161\u00edho jsme spole\u010dn\u011b pro\u0161li v prostorech <a href=\"https:\/\/www.darkstore.cz\" target=\"_blank\" rel=\"noreferrer noopener\">DARK Concept Store<\/a>, kter\u00e9 jsme sd\u00edleli s jednou z m\u00fdch p\u011bti zna\u010dek <a href=\"https:\/\/za5dvanact.cz\" target=\"_blank\" rel=\"noreferrer noopener\">za5dvan\u00e1ct<\/a>. Co dal\u0161\u00ed zna\u010dky? A poda\u0159ilo se mi vybudovat n\u011bjak\u00fd brand?<\/p>\n\n\n\n<p>Cel\u00fd podcast v\u010detn\u011b bonusu si m\u016f\u017eete poslechnout (na YouTube i prohl\u00e9dnout) na v\u0161ech dostupn\u00fdch streamovac\u00edch platform\u00e1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/0abaa4e4-9571-4f84-b8c3-e22daf91d445-1024x684.jpg\" alt=\"\" class=\"wp-image-2594\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Od m\u00f3dy k m\u00f3d\u011b<\/h2>\n\n\n\n<p>M\u00edsto, kde jsme se s Kubou potkali, jsem nevybral n\u00e1hodn\u011b. Jak jsem nakousl v \u00favodu, prostor obchodu s origin\u00e1ln\u00ed m\u00f3dou <a href=\"https:\/\/www.darkstore.cz\/\">DARK Concept Store<\/a> jsme p\u0159es dva roky sd\u00edleli se <a href=\"https:\/\/za5dvanact.cz\/\">za5dvan\u00e1ct<\/a> \u2013 zna\u010dkou, kter\u00e1 za\u0161ti\u0165uje prodej hodinek, dopl\u0148k\u016f a \u0161perk\u016f. Bylo to vlastn\u011b m\u00edsto, kde si pom\u00e1haly dv\u011b zna\u010dky navz\u00e1jem. Zat\u00edmco n\u011bkdo by to mohl br\u00e1t jako konkurenci, my jsme v tom vid\u011bli potenci\u00e1l a skv\u011ble jsme se p\u0159es dva roky dopl\u0148ovali.<\/p>\n\n\n\n<p>U m\u00f3dy jsme z\u016fstali, ale p\u0159esunuli jsme se k m\u00e9 dal\u0161\u00ed zna\u010dce <a href=\"https:\/\/www.byandre.cz\/\">byAndr\u00e9<\/a>, kter\u00e1 spat\u0159ila sv\u011btlo sv\u011bta loni na ja\u0159e s prvn\u00ed kolekc\u00ed nekonven\u010dn\u00edch tri\u010dek \u2013 kompletn\u011b navr\u017een\u00fdch a u\u0161it\u00fdch v \u010cesku. Pro\u010d upout\u00e1vka na kolekci tri\u010dek vypad\u00e1 jako rapov\u00fd klip? A jak jsem se dostal jako model na web <a href=\"https:\/\/www.trenyrkarna.cz\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=CZ%20%7C%20SEA%20%7C%20Brand%20%7C%20X%20%7C%20BRA%20%7C%20EXT&amp;gclid=CjwKCAjwysipBhBXEiwApJOcu1hdJZfNgEKvsuqwpAQMr70K_qkfjyyR4AadW77R3wb7c3UwxlupsBoCj7UQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Tren\u00fdrk\u00e1rny<\/a>? V\u0161echno se dozv\u00edte v podcastu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"St\u0159ih, kamera, akce! Kolekce tri\u010dek by Andr\u00e9 je v prodeji \ud83d\ude0d\ud83d\udd25\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/G6-w-1MW8Ws?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5 zna\u010dek, des\u00edtky projekt\u016f a jedno spole\u010dn\u00e9<\/h2>\n\n\n\n<p>Na ot\u00e1zku, kolik m\u00e1m vlastn\u011b zna\u010dek, jsem se trochu zarazil a za\u010dal po\u010d\u00edtat. Skon\u010dil jsem u \u010d\u00edslovky 5:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/andrekohout.cz\/ecommercekalendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce kalend\u00e1\u0159<\/a> \u2013 Google kalend\u00e1\u0159 s nejzaj\u00edmav\u011bj\u0161\u00edmi e-commerce akcemi v \u010cR i za hranicemi<\/li>\n\n\n\n<li><a href=\"https:\/\/www.meetdeal.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet&amp;Deal<\/a> \u2013 networkingov\u00fd event s unik\u00e1tn\u00edm a v \u010cR dosud nev\u00eddan\u00fdm konceptem, kter\u00fd se konal 5. 10. 2023, jak to vypadalo se dozv\u00edte <a href=\"http:\/\/andrekohout.cz\/meetdeal2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">v m\u00e9m shrnut<\/a>\u00ed! <\/li>\n\n\n\n<li><a href=\"http:\/\/imbase.cz\" target=\"_blank\" rel=\"noreferrer noopener\">IMBase<\/a> \u2013 datab\u00e1ze 10 000 CZ &amp; SK influencer\u016f s pokro\u010dil\u00fdmi, ru\u010dn\u011b sb\u00edran\u00fdmi daty<\/li>\n\n\n\n<li><a href=\"https:\/\/za5dvanact.cz\" target=\"_blank\" rel=\"noreferrer noopener\">za5dvan\u00e1ct<\/a> \u2013 prodej stylov\u00fdch hodinek, dopl\u0148k\u016f a \u0161perk\u016f<\/li>\n\n\n\n<li><a href=\"https:\/\/www.byandre.cz\" target=\"_blank\" rel=\"noreferrer noopener\">byAndr\u00e9<\/a> \u2013 zmi\u0148ovan\u00e1 kolekce tri\u010dek s origin\u00e1ln\u00edm st\u0159ihem<\/li>\n<\/ul>\n\n\n\n<p>Rozpov\u00eddal jsem se hlavn\u011b o IMBase. Je to dlouholet\u00fd p\u0159\u00edb\u011bh. V influencer marketingu se pohybuji od 2016 \u2013 postupem \u010dasu jsem sb\u00edral data a informace o influencerech, a\u017e jsem v jednu chv\u00edli zjistil, \u017ee m\u00e1m datab\u00e1zi 700 influencer\u016f. A to je skv\u011bl\u00e1 p\u0159\u00edle\u017eitost n\u011bco z toho vybudovat. Po jednom dlouh\u00e9m no\u010dn\u00edm rozhovoru s <a href=\"https:\/\/www.linkedin.com\/in\/jonascumrik\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jon\u00e1\u0161em \u010cumrikem<\/a> jsem se rozhodl datab\u00e1zi rozjet naplno. Tak\u017ee zakl\u00e1d\u00e1m sv\u016fj prvn\u00ed start-up. Podle m\u011b m\u00e1 tenhle start-up zaj\u00edmavou budoucnost, i kdy\u017e nap\u0159\u00edklad expanzi do zahrani\u010d\u00ed nepl\u00e1nuji. Ka\u017ed\u00fd trh s influencery je specifick\u00fd a na rovinu mi znalost ostatn\u00edch trh\u016f chyb\u00ed. To, co funguje u n\u00e1s, neznamen\u00e1, \u017ee bude fungovat t\u0159eba v Polsku. V podcastu se tak\u00e9 dozv\u00edte, jak vn\u00edm\u00e1m slovensk\u00fd nebo polsk\u00fd trh a co dal\u0161\u00edho pl\u00e1nuji s IMBase. Z\u00edsk\u00e1te nav\u00edc tip, jak obej\u00edt spolupr\u00e1ce se slovensk\u00fdmi influencery, kter\u00e9 by v\u00e1s st\u00e1ly mnohem v\u00edc pen\u011bz ne\u017e tady v \u010cesku.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/3-1024x768.jpeg\" alt=\"\" class=\"wp-image-2593\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vybudoval jsem n\u011bjak\u00fd brand?<\/h2>\n\n\n\n<p>A co j\u00e1 a brand? Za sebe m\u016f\u017eu \u0159\u00edct, \u017ee jsem je\u0161t\u011b \u017e\u00e1dn\u00fd nevybudoval. Brand pro m\u011b znamen\u00e1, \u017ee m\u00e1te n\u011bco, co ka\u017ed\u00fd zn\u00e1. V\u0161echny m\u00e9 zna\u010dky se vlastn\u011b to\u010d\u00ed kolem moj\u00ed osoby. Aby bylo jasn\u00e9, \u017ee za t\u00edm stoj\u00edm. Sna\u017e\u00edm se b\u00fdt v\u0161ude vid\u011bt, \u00fa\u010dastnit se akc\u00ed, postovat na <a href=\"https:\/\/www.linkedin.com\/in\/andrekohout\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedInu<\/a>, nat\u00e1\u010det videa na <a href=\"http:\/\/instagram.com\/jajsemandre\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, ps\u00e1t <a href=\"https:\/\/andrekohout.cz\/pisu-si\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dl\u00e1nky<\/a> a tak d\u00e1le. Je to pro m\u011b n\u011bco, na \u010dem mus\u00edm pracovat po\u0159\u00e1d a z dlouhodob\u00e9ho hlediska to p\u0159in\u00e1\u0161\u00ed velmi pozitivn\u00ed v\u00fdsledky.\u00a0<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b to stoj\u00ed nem\u00e1lo pen\u011bz. Pokud nad n\u011b\u010d\u00edm takov\u00fdm uva\u017eujete, po\u010d\u00edtejte s t\u00edm jako se sou\u010d\u00e1st\u00ed rozpo\u010dtu na marketing u\u017e od za\u010d\u00e1tku. Moj\u00ed hlavn\u00ed vizitkou je <a href=\"https:\/\/andrekohout.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u016fj web<\/a>. Jsem si stoprocentn\u011b v\u011bdom, \u017ee se mnou nem\u016f\u017ee spolupracovat ka\u017ed\u00fd. A proto ne\u017e m\u011b oslov\u00edte, m\u016f\u017eete si prohl\u00e9dnout <a href=\"https:\/\/andrekohout.cz\" target=\"_blank\" rel=\"noreferrer noopener\">m\u016fj web<\/a> nebo soci\u00e1ln\u00ed s\u00edt\u011b a zjistit, jak\u00fd jsem.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jsem King of Networking<\/h2>\n\n\n\n<p>Networking! \u010c\u00e1st m\u011b, bez kter\u00e9 bych nebyl tam, kde jsem, proto\u017ee (a\u0165 si \u0159\u00edk\u00e1, kdo chce, co chce) networking je nezbytnou sou\u010d\u00e1st\u00ed byznysu v\u0161ech, kdo to s t\u00edm mysl\u00ed alespo\u0148 trochu v\u00e1\u017en\u011b.&nbsp;<\/p>\n\n\n\n<p>Nechod\u00edm na p\u0159edn\u00e1\u0161ky, kde se n\u011bkolik hodin jen sed\u00ed, proto\u017ee m\u011b to zkr\u00e1tka nud\u00ed. Ob\u010das na n\u011bjakou zabloud\u00edm, ale najdete m\u011b v\u017edy v p\u0159eds\u00e1l\u00ed, kde se bav\u00edm s lidmi, co to maj\u00ed stejn\u011b jako j\u00e1. Poka\u017ed\u00e9 z n\u011bjak\u00e9 takov\u00e9 konverzace vznikne nov\u00e1 my\u0161lenka. Dost \u010dasto takhle zjist\u00edm v\u011bci, kter\u00e9 se jinde nedozv\u00edm. D\u00edky tomu vznikl n\u00e1pad na moji akci Meet&amp;Deal, kter\u00e1 prob\u011bhla 5. \u0159\u00edjna v Operu. Ur\u010dit\u011b mrkn\u011bte na web <a href=\"https:\/\/www.meetdeal.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">mitdyl.cz<\/a> a sledujte ofici\u00e1ln\u00ed <a href=\"https:\/\/www.instagram.com\/mitdyl\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram akce<\/a>.&nbsp;<\/p>\n\n\n\n<p>Bonus nakonec: Pokud jste m\u011bli mo\u017enost zhl\u00e9dnout n\u011bkter\u00fd z podcast\u016f <a href=\"https:\/\/www.youtube.com\/@jakubkantor\/videos\" target=\"_blank\" rel=\"noreferrer noopener\">BRAND TALK<\/a>, jist\u011b v\u00edte, \u017ee Kuba v\u017edycky p\u0159id\u00e1 bonus. V bonusu se dozv\u00edte, kter\u00e9 zna\u010dky formuj\u00ed mou image, bez kter\u00fdch nevyjdu z domu a kter\u00e1 zna\u010dka m\u011b dok\u00e1\u017ee vr\u00e1tit do d\u011btstv\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jakou zna\u010dku si Andr\u00e9 vybav\u00ed, kdy\u017e se \u0159ekne &quot;d\u011btstv\u00ed&quot;? | Bonus - Brand Talk\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/qPuNgkvFhgg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Taky nezapome\u0148te mrknout na cel\u00fd podcast. Je\u0161t\u011b jednou d\u00edky Kubovi za pozv\u00e1n\u00ed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Andr\u00e9 Kohout - \u201eMysl\u00edm si, \u017ee jsem \u017e\u00e1dn\u00fd brand nevybudoval.\u201d | Brand Talk\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/ohxdK-OTqj4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jsou to zhruba t\u0159i t\u00fddny, co jsem se objevil v podcastu BRAND TALK od Jakuba Kantora \u2013&nbsp;Brand strat\u00e9ga &amp; architekta. Kuba si zve do sv\u00e9ho podcastu inspiruj\u00edc\u00ed hosty, za kter\u00fdmi vyr\u00e1\u017e\u00ed nap\u0159\u00ed\u010d republikou a prob\u00edr\u00e1 s nimi branding, marketing, zna\u010dky a byznys. A p\u0159esn\u011b tohle v\u0161echno a spoustu dal\u0161\u00edho jsme spole\u010dn\u011b pro\u0161li v prostorech DARK [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[21,59,5],"tags":[87,30,95,38,7,94,8,96],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BRAND TALK by Jakub Kantor: M\u00e1m 5 zna\u010dek. Vybudoval jsem brand? | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrekohout.cz\/pisu-si\/2023\/10\/21\/brand-talk-by-jakub-kantor-mam-5-znacek-vybudoval-jsem-brand\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAND TALK by Jakub Kantor: M\u00e1m 5 zna\u010dek. Vybudoval jsem brand? | Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"og:description\" content=\"Jsou to zhruba t\u0159i t\u00fddny, co jsem se objevil v podcastu BRAND TALK od Jakuba Kantora \u2013&nbsp;Brand strat\u00e9ga &amp; architekta. Kuba si zve do sv\u00e9ho podcastu inspiruj\u00edc\u00ed hosty, za kter\u00fdmi vyr\u00e1\u017e\u00ed nap\u0159\u00ed\u010d republikou a prob\u00edr\u00e1 s nimi branding, marketing, zna\u010dky a byznys. 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