{"id":2533,"date":"2023-09-19T09:09:54","date_gmt":"2023-09-19T07:09:54","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=2533"},"modified":"2026-01-30T15:59:04","modified_gmt":"2026-01-30T14:59:04","slug":"socialni-site-a-jejich-algoritmy-v-roce-2023","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2023\/09\/19\/socialni-site-a-jejich-algoritmy-v-roce-2023\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00edt\u011b a jejich algoritmy v roce 2023"},"content":{"rendered":"\n<p>O <a href=\"https:\/\/andrekohout.cz\/pisu-si\/2021\/07\/05\/socialni-site-a-jejich-algoritmy\/\">algoritmech na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> jste mohli zde na m\u00e9m blogu \u010d\u00edst u\u017e v roce 2021 p\u0159i jeho spu\u0161t\u011bn\u00ed. \u010cas ale plyne rychle a v\u011bci na s\u00edt\u00edch se m\u011bn\u00ed tak\u0159ka ze dne na den. Proto jsem se rozhodl toto t\u00e9ma opr\u00e1\u0161it a p\u0159edstavit v\u00e1m, co se za tu dobu zm\u011bnilo. Postupn\u011b se pod\u00edv\u00e1me na Instagram, Facebook a TikTok. Hned ze za\u010d\u00e1tku bych r\u00e1d podotknul, \u017ee v tomto \u010dl\u00e1nku najdete kombinaci m\u00e9ho know-how, zku\u0161enost\u00ed a osobn\u00edho n\u00e1zoru.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"503\" height=\"514\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/6de7f0b1-2798-4363-a865-e561cdcd1984-original.jpeg\" alt=\"\" class=\"wp-image-2541\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/6de7f0b1-2798-4363-a865-e561cdcd1984-original.jpeg 503w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/10\/6de7f0b1-2798-4363-a865-e561cdcd1984-original-294x300.jpeg 294w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Na Instagramu vedou reels<\/h2>\n\n\n\n<p>Kdo netvo\u0159\u00ed Instagram reels, m\u016f\u017ee na \u00fasp\u011bchy na <a href=\"http:\/\/instagram.com\/jajsemandre\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagramu<\/a> rovnou zapomenout. Abyste se zal\u00edbili algoritmu, tvo\u0159te reels, kter\u00e9 budou v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b u\u017eivatel\u00e9 sd\u00edlet a tak\u00e9 p\u0159ehr\u00e1vat dokola. Udr\u017een\u00ed pozornosti a \u0161\u00ed\u0159en\u00ed jsou dva naprosto kl\u00ed\u010dov\u00e9 faktory, aby se va\u0161im reels da\u0159ilo. Pom\u016f\u017ee v\u00e1m k tomu:<\/p>\n\n\n\n<ul>\n<li>kvalitn\u00ed a\u017e vir\u00e1ln\u00ed obsah (dynamick\u00fd st\u0159ih, titulky, ide\u00e1ln\u00ed d\u00e9lka videa apod.)<\/li>\n\n\n\n<li>dostate\u010dn\u011b dlouh\u00fd, ale z\u00e1rove\u0148 atraktivn\u00ed popisek, kter\u00fd udr\u017e\u00ed \u010dten\u00e1\u0159ovu pozornost<\/li>\n<\/ul>\n\n\n\n<p>Pamatujete si, jak fr\u010delo ukl\u00e1d\u00e1n\u00ed vide\u00ed? To u\u017e Instagram skoro nezaj\u00edm\u00e1. Ale ne, po\u0159\u00e1d m\u00e1 ukl\u00e1d\u00e1n\u00ed v\u011bt\u0161\u00ed v\u00e1hu ne\u017e like. Likem toti\u017e algoritmus Instagramu jen tak nenasyt\u00edte. Pokud se ale budeme bavit o klasick\u00fdch postech, zde naopak po\u0159\u00e1d plat\u00ed ukl\u00e1d\u00e1n\u00ed a tak\u00e9 koment\u00e1\u0159e.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edklad reelu<\/h3>\n\n\n\n<p>Prvn\u00edch 24 hodin jsem z\u00edskal necel\u00fdch 5k views, d\u00e1le po skoro 30 hodin\u00e1ch 10k views a za dal\u0161\u00edch 6 hodin dal\u0161\u00edch 10k views.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CvUcS93pto9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CvUcS93pto9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CvUcS93pto9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Andr\u00e9 Kohout (@jajsemandre)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram stories<\/h3>\n\n\n\n<p>V r\u00e1mci stories po\u0159\u00e1d vyu\u017e\u00edvejte form\u00e1t stickers, co\u017e jsou nap\u0159\u00edklad ankety, kv\u00edzy, posuvn\u00edky a prost\u011b v\u0161echny v\u011bci, kde zapoj\u00edte publikum do akce. V posledn\u00ed dob\u011b se osv\u011bd\u010dilo vyu\u017e\u00edv\u00e1n\u00ed closed friends neboli sd\u00edlen\u00ed pro bl\u00edzk\u00fd okruh p\u0159\u00e1tel. Pro\u010d? Proto\u017ee v nich m\u016f\u017eete m\u00edt lidi, kte\u0159\u00ed t\u0159eba n\u011bjakou dobu nevid\u011bli va\u0161e stories. Instagram v\u00e1s mohl posunout d\u00e1le v seznamu a closed friends v\u00e1s vr\u00e1t\u00ed bl\u00ed\u017ee k za\u010d\u00e1tku. Pokud ani to nezabere, dejte si klidn\u011b pauzu 24 hod od uplynut\u00ed posledn\u00edho story a pak tam naperte anketu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Budov\u00e1n\u00ed komunity na Facebooku<\/h2>\n\n\n\n<p>Na <a href=\"http:\/\/facebook.com\/jajsemandre\" target=\"_blank\" rel=\"noreferrer noopener\">Facebooku<\/a> vedou ud\u00e1losti a ruku v ruce s t\u00edm skupiny a budov\u00e1n\u00ed komunit. Ide\u00e1ln\u00ed je to spojit s va\u0161\u00ed zna\u010dkou. Zjist\u011bte, co maj\u00ed va\u0161i z\u00e1kazn\u00edci nebo obecn\u011b va\u0161e c\u00edlov\u00e1 skupina spole\u010dn\u00e9ho a zalo\u017ete pro n\u011b skupiny. Jejich c\u00edlem nen\u00ed krmit publikum sv\u00fdm obsahem, ale \u201ep\u0159inutit\u201c u\u017eivatele, aby diskuze za\u010d\u00ednali a rozv\u00e1d\u011bli sami. Vy se pak m\u016f\u017eete p\u0159ipojit a v p\u0159\u00edpad\u011b pot\u0159eby diskuzi dopl\u0148ovat. Z takto vybudovan\u00fdch skupin m\u016f\u017eete t\u011b\u017eit i roky, jako nap\u0159\u00edklad j\u00e1, ze skupiny <a href=\"https:\/\/www.facebook.com\/groups\/resimemailmarkering\" target=\"_blank\" rel=\"noreferrer noopener\">\u0158e\u0161\u00edm e-mail marketing<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"76\" src=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2023-09-16-v-10.05.45-1024x76.png\" alt=\"\" class=\"wp-image-2535\" srcset=\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2023-09-16-v-10.05.45-1024x76.png 1024w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2023-09-16-v-10.05.45-300x22.png 300w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2023-09-16-v-10.05.45-768x57.png 768w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2023-09-16-v-10.05.45-1536x114.png 1536w, https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2023\/09\/Snimek-obrazovky-2023-09-16-v-10.05.45.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Zaj\u00edm\u00e1 v\u00e1s v\u00edce informac\u00ed o budov\u00e1n\u00ed komunit na Facebooku? I na to dojde na akci Meet&amp;Deal, kterou po\u0159\u00e1d\u00e1m. Krom\u011b v\u00fd\u017eivn\u00e9ho networkingu se m\u016f\u017eete t\u011b\u0161it i na panelovou diskuzi pr\u00e1v\u011b o budov\u00e1n\u00ed komunity. P\u0159idejte se <a href=\"https:\/\/www.facebook.com\/events\/217049224164152\" target=\"_blank\" rel=\"noreferrer noopener\">do ud\u00e1losti na Facebooku<\/a> nebo do skupiny <a href=\"https:\/\/www.facebook.com\/groups\/981027843218899\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce Friends<\/a>, pokud chcete b\u00fdt v obraze.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je TikTok pou\u017e\u00edvan\u011bj\u0161\u00ed ne\u017e Google?<\/h2>\n\n\n\n<p><a href=\"http:\/\/tiktok.com\/@jajsemandre\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> st\u00e1le posuzuje ka\u017ed\u00e9 video jako nov\u00e9, tak\u017ee po\u010det followers je hezk\u00fd ukazatel celkov\u00e9ho z\u00e1jmu, ale algoritmus to sp\u00ed\u0161 nezaj\u00edm\u00e1. Postupn\u00e9 posouv\u00e1n\u00ed videa dle z\u00e1jmu a interakc\u00ed u\u017eivatel\u016f je st\u00e1le ojedin\u011bl\u00fdm algoritmem mezi ostatn\u00edmi s\u00edt\u011bmi. Ti, co ho pochop\u00ed, si b\u011bhem 10 minut uprav\u00ed algoritmus na to, co pot\u0159ebuj\u00ed, a dohledaj\u00ed si tam cokoliv. Ano, generace Z pou\u017e\u00edv\u00e1 TikTok asi v\u00edc ne\u017e Google.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak funguje LinkedIn?<\/h2>\n\n\n\n<p>Nech\u00e1pu pro\u010d, ale p\u0159ed 2 lety jsem se v \u010dl\u00e1nku nezab\u00fdval algoritmem na <a href=\"https:\/\/www.linkedin.com\/in\/andrekohout\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedInu<\/a>. Ud\u011bl\u00e1m to i letos, a\u010dkoliv tam postuju 4x t\u00fddn\u011b. Proto\u017ee ho prost\u011b nech\u00e1pu. Sorry jako. Co o LinkedInu v\u00edm? M\u00e1 r\u00e1d ankety, respektive ty interakce v nich. Nem\u00e1 r\u00e1d odv\u00e1d\u011bn\u00ed z LinkedInu jinam na web, funguj\u00ed prezentace a interakce asi jako v\u0161ude.&nbsp;<\/p>\n\n\n\n<p>Pomohl v\u00e1m m\u016fj recept na algoritmy soci\u00e1ln\u00edch s\u00edt\u00ed v roce 2023? Pak budu r\u00e1d, pokud mi \u010dl\u00e1nek zasd\u00edl\u00edte na sv\u00fdch s\u00edt\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O algoritmech na soci\u00e1ln\u00edch s\u00edt\u00edch jste mohli zde na m\u00e9m blogu \u010d\u00edst u\u017e v roce 2021 p\u0159i jeho spu\u0161t\u011bn\u00ed. \u010cas ale plyne rychle a v\u011bci na s\u00edt\u00edch se m\u011bn\u00ed tak\u0159ka ze dne na den. Proto jsem se rozhodl toto t\u00e9ma opr\u00e1\u0161it a p\u0159edstavit v\u00e1m, co se za tu dobu zm\u011bnilo. Postupn\u011b se pod\u00edv\u00e1me na Instagram, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[21,563],"tags":[11,12,92,8,13,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soci\u00e1ln\u00ed s\u00edt\u011b a jejich algoritmy v roce 2023 | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrekohout.cz\/pisu-si\/2023\/09\/19\/socialni-site-a-jejich-algoritmy-v-roce-2023\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soci\u00e1ln\u00ed s\u00edt\u011b a jejich algoritmy v roce 2023 | Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"og:description\" content=\"O algoritmech na soci\u00e1ln\u00edch s\u00edt\u00edch jste mohli zde na m\u00e9m blogu \u010d\u00edst u\u017e v roce 2021 p\u0159i jeho spu\u0161t\u011bn\u00ed. \u010cas ale plyne rychle a v\u011bci na s\u00edt\u00edch se m\u011bn\u00ed tak\u0159ka ze dne na den. 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