{"id":2471,"date":"2023-07-19T09:00:00","date_gmt":"2023-07-19T07:00:00","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=2471"},"modified":"2024-12-11T21:37:18","modified_gmt":"2024-12-11T20:37:18","slug":"tour-de-ecommerce-vol-4-2-druha-varka-akci-od-dubna-do-cervna-23","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2023\/07\/19\/tour-de-ecommerce-vol-4-2-druha-varka-akci-od-dubna-do-cervna-23\/","title":{"rendered":"Tour de e-commerce vol4.2: Druh\u00e1 v\u00e1rka akc\u00ed od dubna do \u010dervna 23"},"content":{"rendered":"\n

Sez\u00f3na konferenc\u00ed skon\u010dila, je tedy \u010das na pravideln\u011b nepravideln\u00fd report a takov\u00e9 mal\u00e9 zhodnocen\u00ed toho, co jsem v tomto roce zat\u00edm nav\u0161t\u00edvil v r\u00e1mci e-commerce akc\u00ed. Bylo toho dost, proto jsem tento report rad\u011bji rozd\u011blil na dva \u010dl\u00e1nky \u2013 a pr\u00e1v\u011b druh\u00fd d\u00edl nyn\u00ed dorazil. I v druh\u00e9m kvart\u00e1lu jsem nezm\u00edrnil tempo, naopak jsem do toho je\u0161t\u011b v\u00edc \u0161l\u00e1pl, abych si nyn\u00ed mohl u\u017e\u00edt zaslou\u017een\u00fd finish. Ale poj\u010fme p\u011bkn\u011b od za\u010d\u00e1tku.<\/p>\n\n\n\n

Zaj\u00edm\u00e1 v\u00e1s, jak\u00e9 akce se budou konat? V\u0161echny e-commerce akce najdete na jednom m\u00edst\u011b, a to na m\u00e9m webu E-COMMERCE AKCE<\/a>. Tam se o ka\u017ed\u00e9 z nich dozv\u00edte n\u011bco v\u00edc a z\u00e1rove\u0148 je m\u016f\u017eete filtrovat podle toho, co zrovna hled\u00e1te. A taky si m\u016f\u017eete z\u0159\u00eddit pr\u00e9miov\u00fd p\u0159\u00edstup ke v\u0161em akc\u00edm na dlouho dop\u0159edu.<\/p>\n\n\n\n

8 akc\u00ed za t\u00fdden v dubnu nebyl apr\u00edl<\/h2>\n\n\n\n

5.4. jsem odstartoval pracovn\u00edm pivkem k projektu za5dvan\u00e1ct<\/a>, kter\u00fd u\u017e n\u011bjak\u00fd p\u00e1tek jedu spole\u010dn\u011b s Dafem. Po skoro dvout\u00fddenn\u00ed pauze od konferenc\u00ed se konal dlouho o\u010dek\u00e1van\u00fd ShopRoku, co\u017e je ka\u017edoro\u010dn\u00ed ud\u011blov\u00e1n\u00ed cen od Heureky \u2013 Tome, Mat\u011bji, Ver\u010do, moc d\u00edky za pozv\u00e1n\u00ed! Byla to skv\u011bl\u00e1 akce pln\u00e1 \u00fasp\u011b\u0161n\u00fdch lid\u00ed a e-commerce projekt\u016f. Cel\u00fd ve\u010der jsme pronetworkovali a\u017e do rann\u00edch hodin, tentokr\u00e1t v Gabriel Loci. Gratuluji v\u0161em v\u00edt\u011bz\u016fm a vid\u00edme se zase p\u0159\u00ed\u0161t\u00ed rok! <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

17. 4. CzechCrunch po\u0159\u00e1dal dal\u0161\u00ed E-commerce event na t\u00e9ma Jak zlep\u0161it svou z\u00e1kaznickou cestu. Zde jsme jako (skoro) v\u017edy byli s Ecomailem partnerem akce. Mohli jste si vyslechnout nap\u0159\u00edklad post\u0159ehy od Luk\u00e1\u0161e Havl\u00e1ska (Notino), Tom\u00e1\u0161e Ha\u0161kovce (Spokojen\u00fdpes.cz) nebo Petra Svobody (Shopsys, Convertim). 19. 4. jsem se vr\u00e1til do Endorfinu na dal\u0161\u00ed eCommerce BEERS, kter\u00e9 po\u0159\u00e1dala Daktela. Furt si stoj\u00edm za t\u00edm, \u017ee to nen\u00ed hezk\u00fd prostor pro eventy. <\/p>\n\n\n\n

Expanze na Slovensko pokra\u010duje<\/h3>\n\n\n\n

20. 4. jsme se vydali na Slovensko, tentokr\u00e1t na Shopmasters<\/a>, kter\u00e9 jsme krom\u011b klasick\u00e9 Z\u00e1silkovny<\/a> a Shoptetu<\/a> po\u0159\u00e1dali s Expandeco<\/a> a Heurekou<\/a>. Tentokr\u00e1t jsem se dost zapojil i do obsahu, tak\u017ee hlavn\u00ed p\u0159edn\u00e1\u0161ku m\u011bl Dalibor Cicman z GymBEAM a na mastermindy jsem domluvil Jakuba Kantora, Jon\u00e1\u0161e \u010cumrika a Radovana Gre\u017ea. Posledn\u00ed dva jmenovan\u00ed si dali op\u011bt nejdel\u0161\u00ed mastermind, n\u011bco lehce p\u0159es 3 hodiny. A mus\u00edm teda \u0159\u00edct, \u017ee na\u0161e \u201eexpanze\u201c na Slovensko \u00fasp\u011b\u0161n\u011b pokra\u010duje. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V \u00fater\u00fd 25. 4. po\u0159\u00e1dalo Testuj.to<\/a> BrandUP, kde p\u0159edn\u00e1\u0161el Tom\u00e1\u0161 Braverman, samoz\u0159ejm\u011b Eva \u010cejkov\u00e1, ale taky Petra Dolej\u0161ov\u00e1. Super odpoledn\u00ed akce se zaj\u00edmav\u00fdm obsahem. <\/p>\n\n\n\n

Ve st\u0159edu jsem se vydal na Minutov\u00fd Networking, kter\u00fd tentokr\u00e1t prob\u00edhal v Kingsu, v kr\u00e1sn\u00e9m byt\u011b se skv\u011blou terasou a v\u00fdhledem na hrad. Op\u011bt jsem potkal zn\u00e1m\u00e9 tv\u00e1\u0159e z e-commerce sc\u00e9ny a dal\u0161\u00edch zhruba 100 lid\u00ed, kte\u0159\u00ed se p\u0159i\u0161li bavit a hlavn\u011b networkovat! Tento t\u00fdden do t\u0159etice jsem po n\u011bjak\u00e9 dob\u011b zase nav\u0161t\u00edvil E-shop Klub od Jirky Ro\u0161teck\u00e9ho. Ten si pozval zaj\u00edmav\u00e9 hosty a mezi nimi se objevil i Peter Hajdu\u010dek, kter\u00fd prozradil dal\u0161\u00ed detaily o probl\u00e9mech s Footshop<\/a>em a jak je vy\u0159e\u0161il, nebo t\u0159eba za kolik koupili Queens. <\/p>\n\n\n\n

Tento t\u00fdden se konalo snad nejv\u00edc akc\u00ed, celkem 8. A co v\u00edm, v\u0161echny m\u011bly velmi slu\u0161nou n\u00e1v\u0161t\u011bvnost! <\/strong><\/p>\n\n\n\n

M\u00e1j byl tradi\u010dn\u011b akc\u00ed \u010das<\/h2>\n\n\n\n

Na za\u010d\u00e1tku kv\u011btna jsem si dal zase pauzu od akc\u00ed a za\u0161el jsem jen na dv\u011b pracovn\u00ed piva. Ale akci m\u011bly nap\u0159\u00edklad Holky z Marketingu nebo Pavel Ungr SEOLoger na\u017eivo, co\u017e je v\u00edkend, jak u\u017e n\u00e1zev vypov\u00edd\u00e1, o SEO se SEO lidmi. <\/p>\n\n\n\n

Taky jsme teda vyb\u00edrali v\u00edna, od Vina\u0159stv\u00ed Svobodovi<\/a> na akci Meet & Deal<\/a>, kterou v \u0159\u00edjnu po\u0159\u00e1d\u00e1m! Tak\u017ee se m\u00e1te na co t\u011b\u0161it! <\/p>\n\n\n\n

9. 5. jsem absolvoval v r\u00e1mci CzechCrunch Startup Academy<\/a> speedmentoring s m\u00fdm nov\u00fdm startupem IMBase<\/a>, co\u017e je nejv\u011bt\u0161\u00ed CZ & SK datab\u00e1ze influencer\u016f. Mus\u00edm \u0159\u00edct, a\u010d v r\u00e1mci cel\u00e9ho b\u011bhu jsem m\u011bl mentora, kter\u00fd mi byl k ruce a pom\u00e1hal mi, tak tohle bylo nejp\u0159\u00ednosn\u011bj\u0161\u00ed z cel\u00e9ho b\u011bhu a klidn\u011b bych si to dal znova! <\/p>\n\n\n\n

Dva dny na to jsme s Ecomail<\/a>em po\u0159\u00e1dali Meetup pro agentury a partnery, abychom jim p\u0159edstavili novinky, probrali, co je p\u0159\u00edpadn\u011b s produktem tr\u00e1p\u00ed, nebo jak jim ho m\u016f\u017eeme v\u00edce upravit dle pot\u0159eb, a samoz\u0159ejm\u011b utu\u017eili vztahy\u2026 <\/p>\n\n\n\n

15. 5. jsem si dal op\u011bt sales mastermind a dlouho jsem si neodpo\u010dinul, proto\u017ee 17. 5. se konal Reshoper<\/a>, kter\u00fd u\u017e druh\u00fdm rokem vlastn\u00ed a po\u0159\u00e1d\u00e1 Shoptet<\/a> se sv\u00fdm t\u00fdmem. Ecomail m\u011bl v r\u00e1mci expa op\u011bt dvoupatrov\u00fd st\u00e1nek a zhruba deseti\u010dlenn\u00fd t\u00fdm od lid\u00ed z podpory p\u0159es marketing a\u017e po management, v\u010detn\u011b obchodu samoz\u0159ejm\u011b. Vzhledem k tomu, \u017ee expo jsme m\u011bli kapacitn\u011b podchycen\u00e9, vydal jsem se nahoru na konferenci, kde n\u011bkolik zn\u00e1m\u00fdch prezentovalo \u2013 Ondra Klega s Martinem Bern\u00e1tkem o Ove\u010dk\u00e1rn\u011b, Peter Hajdu\u010dek o Footshopu, ale taky Milan Pol\u00e1k nebo Petra Nul\u00ed\u010dkov\u00e1. Na konferenci op\u011bt nebyl nikdo, kdo by alespo\u0148 jednou nevid\u011bl E-commerce Kalend\u00e1\u0159<\/a>, proto\u017ee jsem si dal opravdu z\u00e1le\u017eet, aby to bylo v\u0161ude… \ud83d\ude1c <\/p>\n\n\n\n

N\u00e1sledovaly skoro 2 t\u00fddny pauzy, kter\u00e9 jsem zakon\u010dil na Ecomail Stars Party, kterou ka\u017edoro\u010dn\u011b po\u0159\u00e1d\u00e1me spole\u010dn\u011b s promoGEN<\/a>, pro klienty a e-commerce p\u0159\u00e1tele. Se\u0161lo se zhruba 80 lid\u00ed v na\u0161ich kancel\u00e1\u0159\u00edch, prob\u011bhla panelov\u00e1 diskuze o byznysu, nechyb\u011bly skv\u011bl\u00e9 drinky, catering ani fotokoutek \u2013 no, fotky posu\u010fte sami\u2026 Tuhle akci n\u00e1\u0161 marketing ka\u017edoro\u010dn\u011b posouv\u00e1 a zved\u00e1 a zved\u00e1 la\u0165ku. Co bude p\u0159\u00ed\u0161t\u011b? U\u017e te\u010f se nem\u016f\u017eu do\u010dkat! <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pak jsem odlet\u011bl na t\u00fdden do Tuniska, abych si odpo\u010dinul a vy\u010distil si hlavu, co\u017e se teda tak \u00fapln\u011b nepovedlo, ale to je \u017eivot\u2026 Chv\u00edli jsem myslel, \u017ee m\u00edt d\u00fdl<\/a> nebude\u2026 Ale bude! Je fakt, \u017ee \u00fapln\u011b ide\u00e1ln\u00ed dobu jsem si na dovolenou nevybral, proto\u017ee v tu st\u0159edu prob\u00edhalo prvn\u00ed vyhl\u00e1\u0161en\u00ed E-commerce osobnosti roku, kterou se rozhodl vybrat magaz\u00edn Exec<\/a> spole\u010dn\u011b s odbornou porotou! Tuhle akci bych si norm\u00e1ln\u011b nenechal uj\u00edt, ale stalo se, a tak alespo\u0148 online pos\u00edl\u00e1m gratulace v\u00fdherc\u016fm Tom\u00e1\u0161 Braverman, V\u00e1clav Stan\u011bk a Zbyn\u011bk Koci\u00e1n. <\/p>\n\n\n\n

\u010cervnov\u00fd finish<\/h2>\n\n\n\n

Po dal\u0161\u00edch 14 dn\u00ed bez akce jsem se vydal do Konferen\u010dn\u00ed Centrum City, co\u017e mi taky nep\u0159ijde jako ide\u00e1ln\u00ed m\u00edsto pro konference, ale budi\u017e\u2026 Konal se zde Send Summit, co\u017e je vlastn\u011b konkurence E-mail Restartu, nebo ne? \ud83d\ude1cObsahov\u011b n\u00e1ro\u010dn\u00e1 akce s p\u00e1r zaj\u00edmav\u00fdmi lidmi pro networking skon\u010dila networkingem v programu, jako to dost \u010dasto b\u00fdv\u00e1 \u2013 i proto bude M\u00edt&Deal<\/a>! <\/p>\n\n\n\n

Ten den bylo taky dal\u0161\u00ed eCommerce BEERS<\/a>, tentokr\u00e1t mimo Prahu v Ostrav\u011b. Je to jedno z t\u011bch, kde m\u011b mrz\u00ed, \u017ee jsem nemohl b\u00fdt, proto\u017ee to byla pr\u00fd skv\u011bl\u00e1 akce, kterou Shopsys<\/a> dal spole\u010dn\u011b s Alenou, Markem a Patrikem dohromady! <\/p>\n\n\n\n

V pond\u011bl\u00ed 19. 6. jsem vyrazil na jednu z posledn\u00edch akc\u00ed p\u0159ed l\u00e9tem: CzechCrunch<\/a> speci\u00e1l \u201eO\u010dima \u00fasp\u011b\u0161n\u00fdch\u201c, kde Erika Eli\u00e1\u0161ov\u00e1, Tom\u00e1\u0161 Havryluk, ale taky Petr Bena sd\u00edleli sv\u00e9 zku\u0161enosti, kter\u00e9 z nich tahal Peter Brej\u010d\u00e1k. NEkonferenci ani AI Restart jsem bohu\u017eel nestihl. \ud83d\ude1e Ale za to jsem stihl akci Red Face, kde si div\u00e1ci bohu\u017eel uv\u011bdomili, jak je vlastn\u011b Clash of Stars dob\u0159e zorganizovan\u00fd… No, snad u\u017e to znova nebude. <\/p>\n\n\n\n

A kone\u010dn\u011b se dost\u00e1v\u00e1me k 27. 6., co\u017e byl den, na kter\u00fd jsem 4 m\u011bs\u00edce \u010dekal – Ukon\u010den\u00ed #4 b\u011bhu StartUp Academy od CzechCrunche, kter\u00fd jsem cht\u011bl vyhr\u00e1t. Co\u017e se mi sice nepovedlo, ale i p\u0159esto m\u011b to dostate\u010dn\u011b utvrdilo v tom, \u017ee IMBase<\/a> bude skv\u011bl\u00fd startup, kter\u00fd v r\u00e1mci CZ a SK e-commerce sc\u00e9ny zam\u00edch\u00e1 s influencer marektingem! Zaj\u00edm\u00e1 v\u00e1s v\u00edc? Napi\u0161te mi! <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Za\u010d\u00e1tkem \u010dervence jsem se byl taky pod\u00edvat na KVIFFu a moc teda nech\u00e1pu, co s t\u00edm v\u0161ichni m\u00e1te?!<\/p>\n\n\n\n

Jsem fakt na ka\u017ed\u00e9 akci? <\/h2>\n\n\n\n

A to je na\u0161t\u011bst\u00ed v\u0161e! Te\u010f m\u011b 2 m\u011bs\u00edce nikdo networkovat neuvid\u00ed, ale za\u010d\u00e1tkem z\u00e1\u0159\u00ed se ur\u010dit\u011b uvid\u00edme na Shopcampu a 5. 10. 2023 se uvid\u00edme v Operu na Meet&Deal<\/a>. Vstupenky je\u0161t\u011b jsou, ale posp\u011b\u0161te si, nen\u00ed jich moc. <\/p>\n\n\n\n

Osobn\u011b jsem nav\u0161t\u00edvil 31 akc\u00ed za n\u011bjak\u00fdch 160 dn\u00ed a celkem se konalo (tedy alespo\u0148 dle m\u00e9ho E-commerce Kalend\u00e1\u0159e<\/a>) skoro 100 akc\u00ed. Tak mi pros\u00edm v\u00e1s p\u0159esta\u0148te \u0159\u00edkat, \u017ee jsem na ka\u017ed\u00e9! D\u011bkuju. \ud83d\ude05<\/p>\n","protected":false},"excerpt":{"rendered":"

Sez\u00f3na konferenc\u00ed skon\u010dila, je tedy \u010das na pravideln\u011b nepravideln\u00fd report a takov\u00e9 mal\u00e9 zhodnocen\u00ed toho, co jsem v tomto roce zat\u00edm nav\u0161t\u00edvil v r\u00e1mci e-commerce akc\u00ed. Bylo toho dost, proto jsem tento report rad\u011bji rozd\u011blil na dva \u010dl\u00e1nky \u2013 a pr\u00e1v\u011b druh\u00fd d\u00edl nyn\u00ed dorazil. I v druh\u00e9m kvart\u00e1lu jsem nezm\u00edrnil tempo, naopak jsem do […]<\/p>\n","protected":false},"author":3,"featured_media":2518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[21,59],"tags":[46,50,8,57],"acf":[],"yoast_head":"\nTour de e-commerce vol4.2: Druh\u00e1 v\u00e1rka akc\u00ed od dubna do \u010dervna 23 | Andr\u00e9 Kohout si p\u00ed\u0161e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/andrekohout.cz\/pisu-si\/2023\/07\/19\/tour-de-ecommerce-vol-4-2-druha-varka-akci-od-dubna-do-cervna-23\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tour de e-commerce vol4.2: Druh\u00e1 v\u00e1rka akc\u00ed od dubna do \u010dervna 23 | Andr\u00e9 Kohout si p\u00ed\u0161e\" \/>\n<meta property=\"og:description\" content=\"Sez\u00f3na konferenc\u00ed skon\u010dila, je tedy \u010das na pravideln\u011b nepravideln\u00fd report a takov\u00e9 mal\u00e9 zhodnocen\u00ed toho, co jsem v tomto roce zat\u00edm nav\u0161t\u00edvil v r\u00e1mci e-commerce akc\u00ed. 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