{"id":2426,"date":"2023-06-01T09:00:00","date_gmt":"2023-06-01T07:00:00","guid":{"rendered":"https:\/\/andrekohout.cz\/pisu-si\/?p=2426"},"modified":"2026-01-30T15:59:13","modified_gmt":"2026-01-30T14:59:13","slug":"pouzivate-youtube-shorts-meli-byste","status":"publish","type":"post","link":"https:\/\/andrekohout.cz\/pisu-si\/2023\/06\/01\/pouzivate-youtube-shorts-meli-byste\/","title":{"rendered":"Pou\u017e\u00edv\u00e1te YouTube Shorts? M\u011bli byste\u00a0"},"content":{"rendered":"\n<p>Nen\u00ed to zas a\u017e tak d\u00e1vno, co YouTube spustil po vzoru Instagramu, TikToku a dal\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch form\u00e1t <a href=\"https:\/\/www.youtube.com\/@jajsemandre\/shorts\">YouTube Shorts<\/a> (aka Stories). Stejn\u011b jako u dal\u0161\u00edch s\u00edt\u00ed i nov\u00e1 videa na YouTube Shorts jsou YouTubem doporu\u010dov\u00e1na daleko v\u00edc, aby u\u017eivatele nal\u00e1kal na nov\u00fd form\u00e1t. O <a href=\"https:\/\/andrekohout.cz\/pisu-si\/2021\/07\/05\/socialni-site-a-jejich-algoritmy\/\">algoritmech na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> jsem u\u017e tady na blogu taky psal.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co jsou to YouTube Shorts<\/h2>\n\n\n\n<p>Pro ty, co se s t\u00edmto form\u00e1tem setk\u00e1vaj\u00ed poprv\u00e9, YouTube Shorts jsou kr\u00e1tk\u00e1, a\u017e minutu trvaj\u00edc\u00ed videa, kter\u00e1 se to\u010d\u00ed zpravidla na v\u00fd\u0161ku, s (prozat\u00edm) velk\u00fdm neplacen\u00fdm dosahem. Tento form\u00e1t p\u0159ipom\u00edn\u00e1 nap\u0159\u00edklad Stories \u010di Reels na Instagramu, ale na rozd\u00edl od Stories nezmiz\u00ed po 24 hodin\u00e1ch.&nbsp;<\/p>\n\n\n\n<p>YouTube Shorts hraj\u00ed svou roli i ve vyhled\u00e1v\u00e1n\u00ed, proto\u017ee jak jist\u011b v\u00edte, YouTube funguje tak\u00e9 jako vyhled\u00e1va\u010d. Dob\u0159e nato\u010den\u00e1 a popsan\u00e1 videa v\u00e1m tak mohou v\u00fdrazn\u011b p\u0159isp\u011bt v r\u00e1mci napln\u011bn\u00ed c\u00edl\u016f va\u0161\u00ed marketingov\u00e9 strategie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">J\u00e1 a YouTube<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/@jajsemandre\">Moje aktivita na YouTube<\/a> nikdy nebyla nijak v\u00fdrazn\u00e1. Vlastn\u011b jsem \u201eza\u010d\u00ednal\u201c s vlastn\u00edm kan\u00e1lem kv\u016fli <a href=\"https:\/\/andrekohout.cz\/pisu-si\/category\/by-andre\/\">zna\u010dce oble\u010den\u00ed by Andr\u00e9<\/a>. Na m\u00e9m kan\u00e1le najdete <a href=\"https:\/\/www.youtube.com\/watch?v=tIaOSZtMWlY&amp;list=PLH6xiUDhXeX6meEsPXLbnUs6ODW15WCe0\">4 videa<\/a>, kter\u00e1 jsem zve\u0159ejnil minul\u00fd rok v \u00fanoru a b\u0159eznu. Tou dobou mi na YouTube vzrostl po\u010det odb\u011bratel\u016f na zhruba 130. Od t\u00e9 doby jsem tam nic nedal, tedy do konce ledna 2023.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"St\u0159ih, kamera, akce! Kolekce tri\u010dek by Andr\u00e9 je v prodeji \ud83d\ude0d\ud83d\udd25\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/G6-w-1MW8Ws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br><strong>Na vysv\u011btlenou<\/strong>: <em>\u010c\u00edsla, kter\u00e1 uv\u00e1d\u00edm v tomto \u010dl\u00e1nku, nejsou nikterak vysok\u00e1, ale pro potenci\u00e1l, kter\u00fd tam je, to je bezesporu dostate\u010dn\u00fd p\u0159\u00edklad.<\/em><\/p>\n\n\n\n<p>Kdy\u017e YouTube spustil form\u00e1t Shorts, rozhodl jsem se, \u017ee to vyzkou\u0161\u00edm. Vybral jsem p\u00e1r vide\u00ed, kter\u00e1 jsem zat\u00edm nikde nepublikoval, a dal dohromady i n\u011bkter\u00e1 z m\u00e9ho Instagramu nebo TikToku \u2013 celkem n\u011bjak\u00fdch 10 vide\u00ed a za\u010dal jsem je postupn\u011b p\u0159id\u00e1vat do Shorts. Zkou\u0161el jsem popisky anglicky, n\u011bkdy \u010desky, s hashtagy i bez.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shorts mi zv\u00fd\u0161ily po\u010det odb\u011bratel\u016f o p\u011btinu<\/h2>\n\n\n\n<p>Budou to zhruba 2 m\u011bs\u00edce a za tu dobu se s t\u011bmi 10 videi zvedl po\u010det odb\u011bratel\u016f o skoro 20 %. Samoz\u0159ejm\u011b jsou videa hodn\u011b r\u016fznorod\u00e1, proto\u017ee konkr\u00e9tn\u00ed pl\u00e1n s YouTube nem\u00e1m, ale n\u011bco, co m\u011b nest\u00e1lo skoro \u017e\u00e1dn\u00e9 \u00fasil\u00ed, mi zvedlo po\u010det odb\u011bratel\u016f zhruba o p\u011btinu. Spolu s t\u00edm se zvedl i po\u010det views u pevn\u00fdch vide\u00ed cca o 10 %. Tady bych kredit nep\u0159ipsal jen YouTube Shorts, proto\u017ee videa se objevuj\u00ed i v \u010dl\u00e1nc\u00edch na blogu, kde m\u00e1m v sou\u010dasnosti pravideln\u011b vcelku slu\u0161nou n\u00e1v\u0161t\u011bvnost.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pou\u017e\u00edvejte YouTube Shorts, dokud to sype<\/h2>\n\n\n\n<p>Sta\u010d\u00ed se pod\u00edvat, co p\u00e1r Shorts ud\u011blalo s m\u00fdm YouTube kan\u00e1lem, a je jasn\u00e9, \u017ee to smysl d\u00e1v\u00e1. Nav\u00edc se m\u016f\u017ee st\u00e1t, \u017ee se n\u011bkter\u00fdm videem tref\u00edte do trend\u016f, a va\u0161e video bude m\u00edt z ni\u010deho nic tis\u00edce a\u017e statis\u00edce zhl\u00e9dnut\u00ed bez \u00fatraty jedin\u00e9 koruny.&nbsp;<\/p>\n\n\n\n<p><strong>Mal\u00fd tip na z\u00e1v\u011br:<\/strong> Kdy\u017e chcete sd\u00edlet sv\u00e9 video z YouTube Shorts t\u0159eba do \u010dl\u00e1nku na blogu, kde l\u00e9pe vypad\u00e1 klasick\u00e9 video, m\u016f\u017eete z Shorts ud\u011blat b\u011bhem okam\u017eiku klasick\u00e9 video.&nbsp;<\/p>\n\n\n\n<p>Nap\u0159\u00edklad takto vypad\u00e1 odkaz na jeden z m\u00fdch Shorts:&nbsp; <a href=\"https:\/\/www.youtube.com\/shorts\/AxVPm-u1EVs\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/shorts\/AxVPm-u1EVs<\/a><\/p>\n\n\n\n<p>Klasick\u00e9 video z n\u011bj ud\u011bl\u00e1te takto: <a href=\"https:\/\/www.youtube.com\/watch?v=AxVPm-u1EVs\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/watch?v=AxVPm-u1EVs<\/a><\/p>\n\n\n\n<p>V odkazu tedy m\u00edsto <em>shorts\/<\/em> vlo\u017e\u00edte <em>watch?v=. <\/em>Nezapome\u0148te spr\u00e1vn\u011b zkop\u00edrovat k\u00f3d videa, kter\u00fd je kl\u00ed\u010dov\u00fd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nen\u00ed to zas a\u017e tak d\u00e1vno, co YouTube spustil po vzoru Instagramu, TikToku a dal\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch form\u00e1t YouTube Shorts (aka Stories). Stejn\u011b jako u dal\u0161\u00edch s\u00edt\u00ed i nov\u00e1 videa na YouTube Shorts jsou YouTubem doporu\u010dov\u00e1na daleko v\u00edc, aby u\u017eivatele nal\u00e1kal na nov\u00fd form\u00e1t. O algoritmech na soci\u00e1ln\u00edch s\u00edt\u00edch jsem u\u017e tady na blogu taky [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[21,563],"tags":[8,13,79],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pou\u017e\u00edv\u00e1te YouTube Shorts? 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