- \n
- jak komunikovat s influencery<\/li>\n\n\n\n
- rozd\u00edl mezi barterem a finan\u010dn\u00edm pln\u011bn\u00edm<\/li>\n\n\n\n
- jak zrychlit komunikaci <\/li>\n\n\n\n
- co o komunikaci s firmami \u0159\u00edkaj\u00ed vybran\u00ed influence\u0159i<\/li>\n<\/ul>\n\n\n\n
Influence\u0159i jsou taky lid\u00e9<\/h2>\n\n\n\n
Spole\u010dnosti p\u0159i komunikaci s influencery \u010dasto opom\u00edjej\u00ed d\u016fle\u017eit\u00fd fakt. Influencer nen\u00ed instituce, kter\u00e1 m\u00e1 \u00fa\u0159edn\u00ed hodiny, b\u011bhem nich\u017e se v\u00e1m bude s jistotou v\u011bnovat. Jsou to jen lid\u00e9, kte\u0159\u00ed si nav\u00edc ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f d\u011blaj\u00ed v\u0161e sami. <\/p>\n\n\n\n
V\u011bt\u0161inu sv\u00e9ho \u010dasu v\u011bnuj\u00ed sv\u00e9 hlavn\u00ed n\u00e1plni, kter\u00e1 je pravd\u011bpodobn\u011b i \u017eiv\u00ed, a\u0165 u\u017e jde o sport, hudbu, to\u010den\u00ed vide\u00ed na YouTube apod. Jako lid\u00e9, kte\u0159\u00ed maj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch spoustu fanou\u0161k\u016f, se nevyhnou komunikaci s nimi a v z\u00e1vislosti na jejich po\u010dtu a povaze vystupov\u00e1n\u00ed tr\u00e1v\u00ed \u010das tak\u00e9 pln\u011bn\u00edm z\u00e1vazk\u016f v r\u00e1mci ji\u017e domluven\u00fdch spoluprac\u00ed. A teprve na konci toho v\u0161eho je na po\u0159adu dne domlouv\u00e1n\u00ed nov\u00fdch spoluprac\u00ed, jejich\u017e priorita se bude odv\u00edjet od relevance dan\u00e9 nab\u00eddky.<\/p>\n\n\n\n
Barter nebo cash?<\/h2>\n\n\n\n
Je toti\u017e velmi pravd\u011bpodobn\u00e9, \u017ee va\u0161i nab\u00eddku barteru (slevov\u00fd k\u00f3d, propagace produktu za vyzkou\u0161en\u00ed apod.) obdr\u017e\u00ed dan\u00fd influencer i n\u011bkolikr\u00e1t za den. Dost \u010dasto se po\u010det takov\u00fdch nab\u00eddek u influencer\u016f vy\u0161plh\u00e1 do stovek za m\u011bs\u00edc. Proto v p\u0159\u00edpad\u011b barteru myslete nejen na hodnotu samotn\u00e9ho produktu \u010di slu\u017eby, ale na jeho p\u0159idanou hodnotu pro vybran\u00e9ho influencera. Pokud m\u00e1te pocit, \u017ee cena v\u00e1mi vybran\u00e9ho influencera je mnohem vy\u0161\u0161\u00ed ne\u017e va\u0161e produkty, m\u016f\u017eete nab\u00eddku kompenzovat tak\u00e9 finan\u010dn\u00edm pln\u011bn\u00edm. <\/p>\n\n\n\n
V obou p\u0159\u00edpadech je nutn\u00e9 zvolit vhodn\u00fd zp\u016fsob komunikace. V tomto ohledu si jako\u017eto obcho\u010f\u00e1k dovol\u00edm \u0159\u00edct, \u017ee je velmi tenk\u00e1 hranice mezi ob\u010dasn\u00fdm p\u0159ipomenut\u00edm komunikace ve stylu: \u201eHele, asi jsi na to zapomn\u011bl, ale…\u201c<\/em> a usilovn\u00fdm do\u017eadov\u00e1n\u00edm se odpov\u011bdi: \u201eOdpov\u011bz, ty vole, kdy\u017e ti za to nab\u00edz\u00edme prachy\u2026\u201d<\/em> Nakolik je to pravda? Zeptal jsem se p\u0159\u00edmo n\u011bkolika influencer\u016f na p\u00e1r ot\u00e1zek, kter\u00e9 najdete pod \u010dl\u00e1nkem. <\/p>\n\n\n\n
Chcete zrychlit komunikaci? Konkretizujte, p\u0159\u00edpadn\u011b navy\u0161te nab\u00eddku<\/h2>\n\n\n\n
\u010cas jsou pen\u00edze. To plat\u00ed v p\u0159\u00edpad\u011b influencer marketingu dvojn\u00e1sob. \u010cas a pozornost influencer\u016f jsou drah\u00e9 komodity. Tak\u017ee pokud pot\u0159ebujete influencera na \u010dasov\u011b omezenou kampa\u0148, mus\u00edte myslet na to, zda mu nab\u00eddnete jen sv\u016fj produkt s nejasnou hodnotou nebo t\u0159eba 50 000 K\u010d za propagac\u00ed va\u0161\u00ed spole\u010dnosti. C\u00edt\u00edte v tom ten rozd\u00edl? Ale ne ka\u017ed\u00fd reaguje na pen\u00edze. Pro mnoho influencer\u016f m\u00e1 v\u011bt\u0161\u00ed v\u00e1hu pr\u00e1v\u011b barter v dostate\u010dn\u011b vysok\u00e9 hodnot\u011b. Proto svou nab\u00eddku pe\u010dliv\u011b promyslete.<\/p>\n\n\n\n
Tip \u010d\u00edslo dva je, abyste s komunikac\u00ed za\u010dali s dostate\u010dn\u00fdm p\u0159edstihem. Ne\u017e se s influencerem dostanete na jednu vlnu, chv\u00edli trv\u00e1, a to jste je\u0161t\u011b neza\u010dali vyjedn\u00e1vat o podm\u00ednk\u00e1ch. Nav\u00edc influence\u0159i pot\u0159ebuj\u00ed \u010das na to p\u0159\u00edpadn\u011b produkt vyzkou\u0161et a danou propagaci napl\u00e1novat. <\/p>\n\n\n\n
Proto jsem vybral n\u011bkolik influencer\u016f a sestavil ot\u00e1zky t\u00fdkaj\u00edc\u00ed se problematiky tohoto \u010dl\u00e1nku. Jejich odpov\u011bdi si p\u0159e\u010dt\u011bte n\u00ed\u017ee, a pot\u00e9 si m\u016f\u017eete sami vytvo\u0159it obr\u00e1zek o komunikaci s influencery.<\/p>\n\n\n\n
\n
\n<\/div><\/div>\n\n\n\nVeronika Beskydiarov\u00e1 (@<\/a>besky.vero<\/a>) <\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2022\/01\/Snimek-obrazovky-2022-01-15-v-14.01.27-1024x970.png\")
<\/figure>\n\n\n\n- \n
- 91,8k sleduj\u00edc\u00edch <\/li>\n\n\n\n
- amat\u00e9rsk\u00e1 kucha\u0159ka a novope\u010den\u00e1 v\u00edt\u011bzka sout\u011b\u017ee MasterChef<\/li>\n\n\n\n
- p\u0159ed odvys\u00edl\u00e1n\u00edm sout\u011b\u017ee dosahoval jej\u00ed profil pouze n\u011bkolik stovek zhl\u00e9dnut\u00ed, v pr\u016fb\u011bhu v\u0161ak vystoupal a\u017e na nyn\u011bj\u0161\u00edch 90k<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong>
Sna\u017e\u00edm sa reagova\u0165 \u010do najr\u00fdchlej\u0161ie, av\u0161ak ve\u013eakr\u00e1t hr\u00e1 proti mne to, \u017ee firmy ma kontaktuj\u00fa do directu na Instagrame, kde sa bohu\u017eia\u013e spr\u00e1va m\u016f\u017ee strati\u0165. Preto preferujem email, ktor\u00fd m\u00e1m uveden\u00fd v BIO, a t\u00fdm sa celkov\u00e1 responzivita zvy\u0161uje. U m\u0148a je reakcia na ponuku v e-mail do max. 3 pracovn\u00fdch dn\u00ed. <\/em><\/p>\n\n\n\nZm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se (ne)jedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong>
Bartrov\u00e9 ohodnotenie nie je ni\u010d zl\u00e9, pokia\u013e v sebe skr\u00fdva skuto\u010dn\u00fa hodnotu (pr\u00edklad spolupr\u00e1ca s \u010cS a tankov\u00e1n\u00ed zdarma, spolupr\u00e1ca s obchodom a n\u00e1kup potrav\u00edn zdarma), av\u0161ak finan\u010dn\u00e9 plnenie je viac f\u00e9r, ked\u017ee si firma mus\u00ed uvedomi\u0165, \u017ee influencer, zn\u00e1ma osoba, pln\u00ed v ur\u010ditom zmysle aj d\u016fle\u017eit\u00e9ho prostredn\u00edka medzi firmou a z\u00e1kazn\u00edkom, ktor\u00fd akt\u00edvne odpisuje z\u00e1ujemcom o produkt a edukuje dan\u00fa cie\u013eovku. Dotazy k produktu niekedy presahuj\u00fa aj stovky spr\u00e1v. Nie je to len o jednom poste ako si niekto m\u016f\u017ee myslie\u0165.<\/em><\/p>\n\n\n\nM\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup?<\/strong>
Je d\u016fle\u017eit\u00e9 aby tento \u010das nebol pr\u00edli\u0161 kr\u00e1tky, preto\u017ee by potom mohli pr\u00eds\u0165 nejak\u00e9 nedorozumenia. Z mojej strany to vn\u00edmam tak, \u017ee dohodnutie kvalitnej spolupr\u00e1ce trv\u00e1 p\u00e1r t\u00fd\u017ed\u0148ov. Ve\u013ea firiem mus\u00ed za ka\u017ed\u00fdm n\u00e1vrhom a rozhodnut\u00edm absolvova\u0165 kole\u010dko schvalovania. <\/em><\/p>\n\n\n\nKolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong>
Moment\u00e1lne je to cca 15-20 nab\u00eddek za t\u00fd\u017ede\u0148. <\/em><\/p>\n\n\n\nKolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong>
T\u00fdm, \u017ee s\u00fa\u0165a\u017e Masterchef \u010derstvo skon\u010dila, pr\u00e1ve sa na trhu rozhliadam a rozhodujem sa komu d\u00e1m svoju d\u016fveru a za\u010dnem kvalitn\u00fa spolupr\u00e1cu, ktor\u00e1 bude ma\u0165 zmysel a bude rezonova\u0165 s mojim niche.<\/em><\/p>\n\n\n\nTom\u00e1\u0161 T\u0159e\u0161t\u00edk (@<\/a>tomastrestik<\/a>) <\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2022\/01\/Snimek-obrazovky-2022-01-15-v-14.02.20.png\")
<\/figure>\n\n\n\n- \n
- 42,1k sleduj\u00edc\u00edch<\/li>\n\n\n\n
- \u00fasp\u011b\u0161n\u00fd pra\u017esk\u00fd fotograf, kter\u00fd se nejv\u00edce proslavil d\u00edky sv\u00fdm fotk\u00e1m z balkonu na Letn\u00e9<\/li>\n\n\n\n
- specializuje se na reklamn\u00ed fotografie a je autorem, respektive spoluautorem dvou knih<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong>
Jak kdy, tak do t\u00fddne, v\u011bt\u0161inou.<\/em><\/p>\n\n\n\nZm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se (ne)jedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong>
Ano, ale v\u011bt\u0161inu spoluprac\u00ed barteruju. M\u00e1m v\u011bt\u0161inou klienty, kter\u00e9 zn\u00e1m dlouho a s jejich produkty \u017eiju, nav\u00edc to barterov\u00e9 pln\u011bn\u00ed b\u00fdv\u00e1 v\u011bt\u0161inou ve fin\u00e1lu vy\u0161\u0161\u00ed, ne\u017e p\u0159\u00edpadn\u00e9 finan\u010dn\u00ed ohodnocen\u00ed.<\/em><\/p>\n\n\n\nM\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup?<\/strong>
Jsem rychlej, v\u00edm co chci. V\u011bt\u0161inou p\u00e1r dn\u00ed, max t\u00fddn\u016f.<\/em><\/p>\n\n\n\nKolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong>
P\u00e1r t\u00fddn\u011b. Nejem klasickej influencer, nem\u00e1m dosahy jako holky, co se fot\u011bj polonah\u00fd v koupeln\u011b, ale zase ju u m\u011b jasn\u00fd, co d\u011bl\u00e1m. Beru to jako zaj\u00edmav\u00fd zpest\u0159en\u00ed a mo\u017enost nav\u00e1z\u00e1n\u00ed dal\u0161\u00edch kontakt\u016f.<\/em><\/p>\n\n\n\nKolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong>
Okolo deseti? Vyh\u00fdb\u00e1m se kr\u00e1tkodobejm jednor\u00e1zovk\u00e1m, ke kter\u00fdm nem\u00e1m vztah. Bav\u00ed m\u011b del\u0161\u00ed spolupr\u00e1ce, kter\u00e9 mi d\u00e1vaj smysl.<\/em><\/p>\n\n\n\nDominika Poklunkov\u00e1 (@<\/a>dominika.po<\/a>) <\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2022\/01\/Snimek-obrazovky-2022-01-15-v-14.02.52-1024x1015.png\")
<\/figure>\n\n\n\n- \n
- 94,7k sleduj\u00edc\u00edch<\/li>\n\n\n\n
- Dom\u010da je nejen svatebn\u00ed, rodinou a p\u00e1rovou fotografkou, ale tak\u00e9 u\u017e 8 let lifestyle a travel influencerkou.<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong>
V\u017edy z\u00e1le\u017e\u00ed na situaci. M\u016f\u017ee to b\u00fdt ten den, ale taky 7-10 dn\u00ed. Rozhodla jsem se ale si sehnat asistentku, kter\u00e1 to za m\u011b bude \u0159e\u0161it. <\/em><\/p>\n\n\n\nZm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se (ne)jedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong>
Asi ne, u tohohle z\u00e1le\u017e\u00ed na zna\u010dce\/firm\u011b. Pokud se mi firma nel\u00edb\u00ed, tak je mi jedno, jestli je to placen\u00fd nebo barter. Kdy\u017e m\u011b zna\u010dka bav\u00ed, tak to situaci taky nem\u011bn\u00ed, proto\u017ee r\u00e1da podpo\u0159\u00edm. <\/em><\/p>\n\n\n\nM\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup? <\/em><\/strong>
Je to hodn\u011b o klientovi, nap\u0159\u00edklad v\u00e1no\u010dn\u00ed kampan\u011b jsem za\u010dala \u0159e\u0161it u\u017e v srpnu, abychom to stihli. Jsou ale i klienti, kte\u0159\u00ed mi napsali v p\u00e1tek a spolupr\u00e1ce za\u010d\u00edn\u00e1 po t\u00fddnu\u2026<\/em><\/p>\n\n\n\nKolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong>
Taky op\u011bt z\u00e1le\u017e\u00ed na situaci, ale m\u016f\u017ee to b\u00fdt t\u0159eba 20 nab\u00eddek t\u00fddn\u011b a kdy\u017e to jde dob\u0159e, tak jednu t\u00fddn\u011b p\u0159ijmu. \ud83d\ude03<\/em><\/p>\n\n\n\nKolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong>
Na tohle se h\u016f\u0159e odpov\u00edd\u00e1, jsou spolupr\u00e1ce kter\u00e9 b\u011b\u017e\u00ed konstantn\u011b po cel\u00fd rok. Ale pak jsou dlouhodob\u00e9 spolupr\u00e1ce, kter\u00e9 se realizuj\u00ed v\u017edy pro n\u011bjakou kampa\u0148. Kdybych m\u011bla \u0159\u00edct n\u011bjak\u00fd pr\u016fm\u011br, tak je to 7 aktivn\u00edch spoluprac\u00ed.<\/em><\/p>\n\n\n\nVeronika G. (@<\/a>vg.photomodel<\/a>) <\/h3>\n\n\n\n
![\"\"](\"https:\/\/andrekohout.cz\/pisu-si\/wp-content\/uploads\/2022\/01\/Snimek-obrazovky-2022-01-15-v-14.03.27-867x1024.png\")
<\/figure>\n\n\n\n- \n
- 61,1k sleduj\u00edc\u00edch <\/li>\n\n\n\n
- \u010desk\u00e1 fotomodelka s kr\u00e1tk\u00fdmi vlasy, kter\u00e9 nechyb\u00ed sebev\u011bdom\u00ed, sex-appeal, ale ani skromnost<\/li>\n<\/ul>\n\n\n\n
Do jak\u00e9 doby b\u011b\u017en\u011b reaguje\u0161 na nab\u00eddku spolupr\u00e1ce? <\/strong>
Sna\u017e\u00edm se reagovat ihned po p\u0159e\u010dten\u00ed zpr\u00e1vy. \ud83d\ude09<\/em><\/p>\n\n\n\nZm\u011bn\u00ed se Tv\u016fj p\u0159\u00edstup, kdy\u017e v prvn\u00ed zpr\u00e1v\u011b zm\u00edn\u00edm, \u017ee se (ne)jedn\u00e1 o barter, ale o finan\u010dn\u00ed pln\u011bn\u00ed?<\/strong>
Pracuji formou barteru i formou finan\u010dn\u00ed odm\u011bny. Z\u00e1le\u017e\u00ed na ka\u017ed\u00e9 firm\u011b, jak\u00e1 si ur\u010d\u00ed pravidla. Nejsem n\u00e1ro\u010dn\u00e1 a beru to st\u00e1le je\u0161t\u011b v\u00edce jako sv\u016fj kon\u00ed\u010dek ne\u017e pr\u00e1ci… Tak k tomu tak\u00e9 p\u0159istupuji. Chci, aby to m\u011blo \u0161mrnc a lehkost a nebylo to focen\u00e9 nebo to\u010den\u00e9 v k\u0159e\u010di. A hlavn\u011b aby firmy byly se spoluprac\u00ed spokojen\u00e9. \ud83d\ude09<\/em><\/p>\n\n\n\nM\u00e1\u0161 p\u0159edstavu, jak dlouho Ti v pr\u016fm\u011bru zabere domluva spolupr\u00e1ce? Od prvn\u00edho v\u00fdkopu ze strany klienta, a\u017e po Tv\u016fj prvn\u00ed v\u00fdstup? <\/em><\/strong>
V\u011bt\u0161inou se do p\u00e1r dn\u00ed domluv\u00edme se v\u0161emi podm\u00ednkami a\u017e po m\u016fj prvn\u00ed v\u00fdstup. \ud83d\ude09<\/em><\/p>\n\n\n\nKolik nab\u00eddek Ti v pr\u016fm\u011bru p\u0159ijde (denn\u011b, t\u00fddn\u011b, m\u011bs\u00ed\u010dn\u011b)? <\/strong>
To je r\u016fzn\u00e9, ov\u0161em v pr\u016fm\u011bru je to 1-2 t\u00fddn\u011b.<\/em><\/p>\n\n\n\nKolik aktivn\u00edch spoluprac\u00ed m\u00e1\u0161 pr\u00e1v\u011b te\u010f? <\/strong>
Kolem 10 a douf\u00e1m, \u017ee k nim budou st\u00e1le p\u0159ib\u00fdvat nov\u00e9. \ud83d\ude09\ud83d\ude0d\u2764\ufe0f<\/em><\/p>\n\n\n\nCo si z toho vz\u00edt?<\/h2>\n\n\n\n
Sami vid\u00edte, \u017ee v\u011bt\u0161ina influencer\u016f se sna\u017e\u00ed reagovat, co nejd\u0159\u00edve je to mo\u017en\u00e9, a \u017ee konkr\u00e9tn\u00ed nab\u00eddka a jej\u00ed povaha m\u016f\u017ee, ale taky nemus\u00ed ovlivnit jejich reak\u010dn\u00ed dobu. Mno\u017estv\u00ed nab\u00eddek, kter\u00e9 influence\u0159i dost\u00e1vaj\u00ed, \u0161plhaj\u00ed k des\u00edtk\u00e1m t\u00fddn\u011b. Tak\u017ee \u010d\u00edm konkr\u00e9tn\u011bj\u0161\u00ed budete a \u010d\u00edm v\u00edce se tref\u00edte do vkusu a preferenc\u00ed dan\u00e9ho influencera, t\u00edm zvy\u0161ujete \u0161anci na \u00fasp\u011b\u0161nou spolupr\u00e1ci. <\/p>\n\n\n\n
Co d\u00e1le pova\u017euji za nesm\u00edrn\u011b d\u016fle\u017eit\u00e9, je osloven\u00ed dan\u00e9ho influencera zp\u016fsobem, kter\u00fd s\u00e1m preferuje. U v\u011bt\u0161iny z nich tento zp\u016fsob najdete uveden\u00fd v BIO, p\u0159\u00edpadn\u011b se o tom m\u016f\u017ee influencer zm\u00ednit p\u0159\u00edmo ve stories \u010di postech. I proto je dobr\u00e9 sv\u00e9ho vybran\u00e9ho influencera n\u011bjakou dobu sledovat a analyzovat. U\u0161et\u0159\u00edte si tak spoustu \u010dasu a ve fin\u00e1le i financ\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"
Posledn\u00ed dobou se mi st\u00e1v\u00e1, \u017ee klienti tla\u010d\u00ed na ASAP komunikaci s influencerem, a\u010d jim \u00fapln\u011b nejde o \u010dasov\u011b omezenou kampa\u0148, ale nap\u0159\u00edklad o dlouhodobou spolupr\u00e1ci a vyu\u017eit\u00ed influencera jako v\u00fdkonnostn\u00edho kan\u00e1lu (slevov\u00e9 k\u00f3dy, vlastn\u00ed url odkazy atd.). Takhle se to ale d\u011blat ned\u00e1. Teda d\u00e1, ale na to samoz\u0159ejm\u011b mus\u00edte m\u00edt budget. I kdy\u017e […]<\/p>\n","protected":false},"author":3,"featured_media":179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[2,21],"tags":[11,6,7,12,8,14,13,9,10],"acf":[],"yoast_head":"\n
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Takhle se to ale d\u011blat ned\u00e1. Teda d\u00e1, ale na to samoz\u0159ejm\u011b mus\u00edte m\u00edt budget. 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