Storytelling

Dive into authentic and inspiring stories from both my business and personal life. I’m sharing moments of triumph, the challenges I’ve overcome, and the valuable lessons I’ve learned along the way. These articles offer a unique behind-the-scenes look at building the André Kohout personal brand—and might just motivate you on your own journey. Want an inside look at a specific stage of my business or the story behind one of my projects? Explore my personal stories and articles below.

André in Digisemestr: Influencer Marketing – How to Do It?

André in Digisemestr: Influencer Marketing – How to Do It?
This blog post discusses influencer marketing and how to approach it successfully. It covers topics like whether influencer marketing is more suitable for B2C or B2B, when to use an intermediary, how to manage influencer collaborations, and more. The author recommends the Digisemestr e-commerce marketing course as a good resource to learn about influencer marketing.

Being Photographed, Creating… And I’m Naturally a Part of It

Being Photographed, Creating… And I’m Naturally a Part of It
A lot has been happening recently, including the creation of a new collection of merch by the artist psychoKat.art, which I helped organize a photo shoot for and set up an e-commerce website to sell it.

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André Kohout