In the past 3 months, the author attended over 27 e-commerce events, 6 client evenings, and made hundreds of new contacts. The article describes his experiences and networking activities at these events, including highlights, challenges, and future plans. The author also discusses his recent "expansion" to the Slovak market by attending an event organized by TrustPay in Bratislava.
The article discusses the case study of the EXE Jeans company's transition from SmartEmailing to Ecomail, resulting in a 269% increase in open rate and improved email marketing performance.
The article describes the author's experience attending 14 e-commerce conferences over 3 months, from February to June 2022. It provides an overview of the various events, including the number of attendees, networking opportunities, and key takeaways. The author also shares his plans to take a break from conferences in July and looks forward to attending the Shopcamp event in September.
This blog post discusses influencer marketing and how to approach it successfully. It covers topics like whether influencer marketing is more suitable for B2C or B2B, when to use an intermediary, how to manage influencer collaborations, and more. The author recommends the Digisemestr e-commerce marketing course as a good resource to learn about influencer marketing.
The article discusses the issues with buying databases for email marketing and the proper way to use newsletters, including obtaining consent from recipients and tailoring privacy policies.
The article discusses how to communicate effectively with influencers, the difference between barter and financial compensation, and tips for speeding up the collaboration process. It features insights from several Czech influencers on their typical response times, approach to barter vs. cash, and the overall collaboration process.
A lot has been happening recently, including the creation of a new collection of merch by the artist psychoKat.art, which I helped organize a photo shoot for and set up an e-commerce website to sell it.
The article discusses how not everyone with 10k Instagram followers is considered an influencer. It covers topics like the definition of an influencer, the pros and cons of buying followers, and how to identify relevant influencers and build a following organically.
The article discusses the benefits of using e-mailing as a marketing channel, focusing on the author's experience in setting up successful e-mail campaigns for his company. It covers topics such as welcome campaigns, abandoned cart recovery, personalization, and the importance of regularity in e-mail marketing. The author provides data-driven insights and encourages readers to start using e-mailing as a way to boost their e-commerce business.
