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    Case study EXE Jeans: 269% increase in Open Rate thanks to the transition to Ecomail
    Publikováno 30. 11. 2022
    Case study EXE Jeans: 269% increase in Open Rate thanks to the transition to Ecomail
    The article discusses the case study of the EXE Jeans company's transition from SmartEmailing to Ecomail, resulting in a 269% increase in open rate and improved email marketing performance.
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    Marketing, Networking

    Tour de e-commerce conference: 3 months, 14 events, 700 contacts
    Publikováno 30. 6. 2022
    Tour de e-commerce conference: 3 months, 14 events, 700 contacts
    The article describes the author's experience attending 14 e-commerce conferences over 3 months, from February to June 2022. It provides an overview of the various events, including the number of attendees, networking opportunities, and key takeaways. The author also shares his plans to take a break from conferences in July and looks forward to attending the Shopcamp event in September.
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    Influencer marketing, Marketing

    André in Digisemestr: Influencer Marketing – How to Do It?
    Publikováno 9. 4. 2022
    André in Digisemestr: Influencer Marketing – How to Do It?
    This blog post discusses influencer marketing and how to approach it successfully. It covers topics like whether influencer marketing is more suitable for B2C or B2B, when to use an intermediary, how to manage influencer collaborations, and more. The author recommends the Digisemestr e-commerce marketing course as a good resource to learn about influencer marketing.
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    Marketing

    Purchased databases vs. newsletters. Is it even possible?
    Publikováno 18. 2. 2022
    Purchased databases vs. newsletters. Is it even possible?
    The article discusses the issues with buying databases for email marketing and the proper way to use newsletters, including obtaining consent from recipients and tailoring privacy policies.
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    Influencer marketing, Marketing

    How to Successful Collaborate with Influencers
    Publikováno 14. 1. 2022
    How to Successful Collaborate with Influencers
    The article discusses how to communicate effectively with influencers, the difference between barter and financial compensation, and tips for speeding up the collaboration process. It features insights from several Czech influencers on their typical response times, approach to barter vs. cash, and the overall collaboration process.
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    Marketing

    Being Photographed, Creating… And I’m Naturally a Part of It
    Publikováno 11. 10. 2021
    Being Photographed, Creating… And I’m Naturally a Part of It
    A lot has been happening recently, including the creation of a new collection of merch by the artist psychoKat.art, which I helped organize a photo shoot for and set up an e-commerce website to sell it.
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    Influencer marketing, Marketing

    Not everyone with 10k Instagram followers is an influencer
    Publikováno 19. 9. 2021
    The article discusses how not everyone with 10k Instagram followers is considered an influencer. It covers topics like the definition of an influencer, the pros and cons of buying followers, and how to identify relevant influencers and build a following organically.
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    Marketing

    Good e-mailing can increase your turnover by tens of percent
    Publikováno 12. 8. 2021
    The article discusses the benefits of using e-mailing as a marketing channel, focusing on the author's experience in setting up successful e-mail campaigns for his company. It covers topics such as welcome campaigns, abandoned cart recovery, personalization, and the importance of regularity in e-mail marketing. The author provides data-driven insights and encourages readers to start using e-mailing as a way to boost their e-commerce business.
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    Marketing

    Social Networks and Their Algorithms
    Publikováno 5. 7. 2021
    This article examines the algorithms of social networks Instagram, Facebook, and TikTok, highlighting the importance of user interactions, content creation, and activity for effectively reaching and engaging with your audience on these platforms.
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    André Kohout