As part of the Reals Talk by André, we had a mini-series ‘On a Glass in Prosekárna’. This time I chatted with Libor Nádvorník, Business Development Manager at Mailkit. Libor’s path led him from an interior designer, through the Rock for People music festival, to building strategic partnerships and expanding the Czech e-mailing platform Mailkit abroad. But let’s go through it step by step.
Btw, you can listen to and watch the entire interview on my YouTube channel.
## From Rock for People to Business
Music has been Libor’s companion since childhood. He played the violin, later the guitar, and performed with a band for many years. Among his biggest experiences are playing at Rock for People or collaborating with the Jack Daniels brand. “Music taught me to network. Meet people, build relationships and create opportunities,” says Libor. And it was these experiences that later came in handy in business as well.
## Relationships Instead of Business Cards
Libor never considered himself a ‘box-ticking type’. In business and in life, he relies primarily on chemistry and personal contact. For him, networking is not about collecting business cards, but about genuine relationships that have value beyond the professional sphere. A person’s knowledge and contacts can be used not only in business, but also in everyday life, for example when they need a mechanic or a lawyer.
Empathy plays a big role in his approach. He prefers to talk to people about their lives, families and interests, because he believes that work will then naturally follow. Networking is not for everyone, just as Mailkit is not a universal solution for all companies. It’s more a matter of quality than quantity.
## A Solution for Companies That Want More
The Mailkit platform is actually not meant for everyone. It doesn’t try to target small beginner e-shops, but companies that have higher demands on data management, deliverability and security. “You never want to build a product for everyone,” Libor emphasizes.
The main advantage of Mailkit is full control over deliverability. The platform manages its own infrastructure and does not rely on outsourcing. This allows it to protect its own reputation and, if necessary, refuse a customer whose behavior could damage the system.
## Criteria That Decide More Than Price
When selecting a suitable tool for email marketing, Libor says companies should first think about what they expect from it not only in the present, but also in the horizon of several years. It is also important to know who will be working with the tool, whether an internal team, an agency or a freelancer, and what results the tool is supposed to bring.
User-friendliness, integration with other systems, and overall work efficiency are of great importance. The price should be the last consideration. If the tool does not match the company’s ambitions, even a low price will not bring results.
## What Awaits Email in the Coming Years?
Among other things, I discussed emailing in depth with Libor. According to him, email is definitely not dying. Its role remains crucial, it’s just that the rules of the game are gradually changing. What will the future be like? Safety and authentication, thanks to standards like DMARC, SPF or DKIM, will play the main role. The importance of quality data is also growing. It’s not important to have the largest database, but rather to work with relevant and clean contacts.
